Rakhi

146 posts

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Rakhi

Rakhi

@DMPchick

You down with DMP? Product Marketer by day for #AdobeDMP aka #AudienceManager. Views are very much my own.

Joined Eylül 2008
193 Following238 Followers
Rakhi
Rakhi@DMPchick·
According to a recent survey of AAM clients: +26% in conversion rates, +50% in AOV, Cost per order -20% #AdobeChat #MicDrop
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Rakhi
Rakhi@DMPchick·
A8: Natural match allows brand to leverage 1st party authentication data to connect offline & online data. #AdobeChat
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Rakhi
Rakhi@DMPchick·
A7: Measuring campaign effectiveness includes de-duplicating 1st/2nd/3rd party data across all relevant channels. #Advertising #AdobeChat
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Rakhi
Rakhi@DMPchick·
A6-Once you have a baseline set of segments, start to build more granular audiences as a subset. #AdobeChat
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Rakhi
Rakhi@DMPchick·
A4 Connect ad engagement metrics w/audience data to measure & optimize strategies;use #CrossDevice graphs for people-based mktg.#AdobeChat
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Rakhi
Rakhi@DMPchick·
A4-Connect real world activity (purchase, store visit, etc.) to digital experiences. #AdobeChat
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Rakhi
Rakhi@DMPchick·
A4-Sophisticated audience targeting that surpasses basic re-targeting tactics;use #CRM data 2 build advanced targeting strategies.#AdobeChat
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Rakhi
Rakhi@DMPchick·
A2Brands can collect, syndicate & resolve cross-channel/device customer data w/DMP to deliver personalized #CustomerExperience. #AdobeChat
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Rakhi
Rakhi@DMPchick·
@AdobePartner(s) are getting smart on @AdobeDMP today, building expertise on the industry's leading DMP - Adobe Audience Manager
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Rakhi
Rakhi@DMPchick·
A team that volunteers together, stays together @AdobeDMP team builds 2 playhouses for @Habitat_org for Humanity
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