Dr. Mason Mason (he/him/his)

Today, I am honored to celebrate 10 (non-consecutive) years at @Apple! 🎉 #Appleversary #Anniversary #10years

Great to meet you over FaceTime, Molly! Thank you for the Crybaby, and thank you for celebrating creativity with us for #Apple50 at Apple Iconsiam!

Explore how iPad helps students on Koh Maphrao turn everyday island life into learning that reaches beyond the shore. apple.co/kohmaphrao

Mac just had its best launch week ever for first-time Mac customers. We love seeing the enthusiasm!

Value-packed for school, the all new MacBook Neo combines durable design, fast performance, and all-day battery life for everyday learning — in the way only Mac can. apple.co/edu-neo

Discover how a small rural island school off the coast of Phuket is using iPad to expand learning for students and teaching for educators. apple.co/kohmaphrao

Incredible to hear music created by students at Wadleigh Secondary School for the Performing & Visual Arts in Harlem with Maggie Rogers! We're thrilled to be expanding our partnership with Save the Music, bringing music education to even more schools across the country.

50 YEARS OF APPLE!! 🍎🎉  The energy, the crowd, the performance from @AliciaKeys at Apple Grand Central… I am filled with gratitude and excitement. Here's to the next 50!! #Apple50

An absolutely unforgettable afternoon in New York at Apple Grand Central!  Huge thank you to @AliciaKeys for helping us kick off the #Apple50 celebrations. What a way to mark 50 years, and we're just getting started!

Hello, Neo

MacBook Neo gives schools the value, performance, and battery life that keeps learning engaging for students — from the first bell to the last. apple.co/edu-neo

Today they’re here! MacBook Neo, iPhone 17e, iPad Air, MacBook Air, MacBook Pro, and the Studio Display family are all available starting today. What’s at the top of your list?

Today we welcome MacBook Neo, now available together with the new iPhone 17e, iPad Air, MacBook Air, MacBook Pro, and the Studio Display family.

@Pogue @elemenous I got my copy. 📖

PUBLICATION DAY! This morning, “Apple: The First 50 Years” appeared in bookstores, on front porches, in e-book apps, and on audiobook sites. Two years of work, 150 interviews, 360 color photos, 600 pages, and an absolutely gorgeous result!

Thanks for the tune up @Max33Verstappen. Next time, we race.

With iPad and Mac, Fairview School District made assessments more accessible, engaging, and equitable for every student. Read the story. apple.co/fairview

Today, Michelle and I are proud to announce that we will be hosting the dedication ceremony for the Obama Presidential Center on June 18th in Chicago, and welcoming the public on June 19th. We can’t wait for you to visit. Go to obama.org to learn more.

To the women who inspire progress, drive change, and make a difference every day — thank you. We’re proud to celebrate you today and every day.

Daylight Saving Time is always a good reminder to pay attention to your sleep. 💤 I love checking my sleep score each morning. It’s a simple, powerful way to get insights that keep me on track for better rest right from my wrist.

Introducing the new iPad Air, powered by M4! With incredible performance, AI capabilities, and game-changing iPadOS 26 features, it’s even easier to be productive and creative no matter where you are, at a great value!

Bring the Mac experience to more students with MacBook Neo, a value-packed laptop designed for everything from early lectures to late-night study sessions, with fast performance and all-day battery life. #AppleLaunch apple.co/edu-neo