gateB

We're thrilled to announce our Outstanding New Logo Win from the FY27 Salesforce Agentforce Partner Summit in Zurich last week. We're a proud @salesforce partner and see great potential in using the platform to support more efficient customer management & marketing automation!

61% of U.S. adults have used generative AI in the past 6 months. AI isn’t replacing brand building, but it shapes how brands are surfaced before decisions. If #AI can’t clearly interpret your content, awareness won’t turn into action. Learn more: okt.to/4Lhsut

🎓 Du suchst eine praxisnahe Bachelor- oder Masterarbeit? 👉 Jetzt bewerben – wir freuen uns auf dich! 📍 gateB GmbH, Hamburg linkedin.com/jobs/view/4381…

Segmentation is sending the same reminder to 10,000 people. 1:1 engagement is knowing who actually needed it. 😉 In Fintech, that difference matters. In 2026, agentic AI helps teams react to what customers are doing right now and step in before churn becomes a problem. That’s the shift shaping Fintech engagement next. Explore more in our latest e-book, Fintech Engagement Trends 2026. bit.ly/3Lz8wqF #Fintech #AI #MarTech #CleverTap #FintechTrends2026

In three weeks, we'll be at @henrystewartdam LA. Will you be joining us? If so, don't miss Sarah Iskander's session with Liana Cárdenas Cave of @DellTech The topic? Omnichannel Content Platforms (#OCPs) - Fantasy or Reality? henrystewartconferences.com/events/dam-la-…

AI is shaping your brand before buyers see your site. It's turning reviews, Reddit threads, and competitor chatter into a verdict. In B2B, brand is now the decision — and AI decides first. Here's what that means for marketers 👇 martech.org/brand-is-the-d…

It's easy to pile on all the ways in which SaaS is threatened. What's much more interesting is the potential path to its salvation. I have thoughts. 😀 Yesterday's newsletter introduces the concept of context-as-a-service (CaaS) and why it could be a phenomenal opportunity for a new generation of software platforms. Existing SaaS platforms can make this transformation. In fact, their core expertise is a tremendous — and portable — asset in this new framing that I propose. That said, it's not an easy transformation. The hardest aspect of it for many will be that this only works as a true platform play. Unfortunately, most SaaS companies think product-first rather than ecosystem-first. Changing that mindset is key to their survival. Would love to hear your thoughts. If you haven't already received this morning's newsletter in your inbox, it's here: newsletter.chiefmartec.com/p/the-saas-moa… #martech #marketing #AI #SaaS #CaaS

In about six weeks, we'll be at @henrystewartdam #DAMLA. Will you be joining us? If so, don't miss Sarah Iskander's session with Liana Cárdenas Cave of @Dell. They'll be talking about omnichannel content platforms, or #OCP s. henrystewartconferences.com/events/dam-la-…

@migrosbank faced a challenge: organizing more events in 2025 with limited resources. The solution? Using BSI to digitize and automate the majority of its event processes. This saved ~10 hours of manual effort per event — or ~125 working days per year. bsi-software.com/en/bsi-custome…

Want to significantly increase the success rate for #AgenticAI projects? Define a roadmap. Across our clients, the difference between experiments that fizzled and those that delivered measurable value came down to a repeatable roadmap. gateb.com/en/insights/ag…

We took a dive into what makes #AgenticAI actually useful: an enabler. Specifically, we're looking at how platforms like @n8n_io serve as the practical glue between LLM-powered agents and enterprise systems. gateb.com/en/insights/ag…

Last week, @salesforce invited their partners to their Swiss Ecosystem Agentforce X-mas Day in the Zurich offices. Great partner turnout and great energy. We see lots of challenges and even more opportunities are ahead. We're proud to be a Salesforce partner!

As this year comes to a close, we wanted to share a couple of things with our network: our U.S. office's holiday closure dates and, more importantly, gratitude for our clients, partners, and team. gateb.com/en/insights/20…

The latest gateB Insights article is about practical #AgenticAI Micro-Agents for Marketing & Sales. It explores six practical micro-agents and how you can integrate them safely into operations. gateb.com/en/insights/ag…

Buyer-side agents are the real disruption (a sneak preview of our Martech for 2026 report) chiefmartec.com/2025/11/buyer-… #martech

🚀 New AI White Paper Alert Ready to unleash the full potential of AI chatbots in your business? We show you six key factors to successfully use AI solutions for better customer experiences, more efficient processes, and more productivity. gateb.com/en/insights/ai…

We had a great time at @henrystewartdam #DAMNY! If you missed Sarah Iskander's keynote, we have the takeaways ready for you here: gateb.com/en/insights/he…

Another successful @henrystewartdam event! Thanks to everyone who came out to #DAMNY. It was great to see you there!

Planning to be at @henrystewartdam #DAM New York next week? Don't miss Sarah Iskander's opening session: "The Evolution of DAM: From Static Library to Intelligent Engine." Hope to see you there! henrystewartconferences.com/events/dam-new…

If you missed our Business Breakfast on "#SalesEnablement in the Age of #AI," here are some key takeaways: 1️⃣ Clean data is a prerequisite 2️⃣ The focus is on people 3️⃣ Team buy-in is key 4️⃣ Take a phased approach Thanks to all participants!