Ignition

We excited to announce Ignition 2.0! (and a sneak peek into our master plan) bit.ly/4ckqQeU

Your competition is doing everything to outsmart you. Watch that space or they’ll succeed. In our latest article, we discuss how to identify you and your competitors' strengths and weaknesses to position yourself uniquely. Read the full article👇 buff.ly/4a3qlVf

Slack gets their product messaging right — It’s not an “instant messenger” for businesses. It’s a tool that keeps workflows efficient. How did Slack do it? We show how to design your product messaging right here: buff.ly/3TNZfLi

62% of GTM professionals create a strategy when taking products to market — but only 33% use a consistent and systematic approach. Could poor competitive monitoring be why most product launches fail? A penny for your thoughts. ⬇️

Doing your roadmapping without AI is the business equivalent of using “:)” instead of 😊 It might work for some people, but there are so many other options out there. Check out what you should be doing instead: buff.ly/3wsDuc7

Still doing your road mapping without AI? That's so 90s. Ignition is changing the game with AI that actually listens to your customers. Out with the old, in with the revenue. Read about how to replace those roadmap templates here: buff.ly/3wsDuc7

The new Go-to-Market Tools of Choice Report is out! We partnered with the GTM Alliance to provide a wide scope of all the different tools that might make up a go-to-market leader's tech stack. Check it out! gotomarketalliance.com/the-go-to-mark…

We're proud to sponsor and contribute to the new "AI for Go-to-Market Playbook," from the @GTMAlliance! AI is here and it's changing the way companies go-to-market. Our CEO @OzBad03 and other leaders in the industry offer their advice and insights from the front lines. gotomarketalliance.com/the-ai-for-go-…

We love reading investor updates from founders who met through ODF. Here's one we got Friday from @OzBad03 (ODF6) and @karthiksuresh (ODF3) who are building @HaveIgnition — a platform dedicated to GTM and product marketing.

PM and PMM workflows are often split up. Is this a good thing? Not sure. After all, don’t you need to understand your audience and the product positioning that fits the market gap BEFORE product development begins? That’s why we wrote this: buff.ly/40uxESe

Ever wondered about the difference between Product Managers (PMs) and Product Marketing Managers (PMMs)? Learn about their key responsibilities, areas of overlap, and why some companies are merging them for greater synergy. buff.ly/40uxESe

Not sure what to think about in your GTM strategy development? Metrics & KPIs, budget allocation, and precise audience targeting are just a few key elements in a winning GTM strategy. Find out more in Ignition’s latest blog post. 👉 buff.ly/49m3Efv

If your product is six months late to market, it earns 33% less revenue. Time to market isn’t about how much you can accomplish in an 8-hour day. It’s about how much cross-functional GTM teams can achieve in a few weeks or months. Find out more. 👉 buff.ly/49m3Efv

Want to conquer the market? You’ve got to ace the GTM game. Understanding your timeline is key – it's like your trusty roadmap, guiding you through tasks, stages, and campaigns. Excited to boost your success? Dive into our latest blog post 👉 buff.ly/49m3Efv

How well-prepared are you for your next product launch? Our 11-step product launch checklist is here to guide you all the way! From defining your KPIs to post-launch analysis, we've got you covered. buff.ly/45WwaBD

Did you know that only 33.3% of product marketers use a systematic approach consistently when bringing products to market? (State of GTM Report) Don't be part of the statistics. Discover how a product launch checklist can be your safety net. buff.ly/45WwaBD

Welcome new podcast sponsor ProductRoadmap.AI—AI to connect your roadmaps to revenue 💥

It’s Launch Day at Ignition 🚀!

@TimHolley @Etsy Thank you to our wonderful sponsors for supporting the podcast: 🏆 Productroadmap.ai—AI to connect your roadmaps to revenue 🏆 @Get_Eppo—Run reliable, impactful experiments: geteppo.com 🏆 @Oneschema_co—Import CSV data 10x faster: oneschema.co/lenny

🚀 Exciting News! Derek Osgood the visionary Founder and CEO of @HaveIgnition provides a succinct one-minute introduction to his game-changing company. 🔥 #podcast #productmanagement #softwaredevelopment #productmarketing #FoundersInLA #startup #founder