MarTechExec

"Why do you spell HappYness with a Y?" Because it is your responsibility to create happiness for yourself. You. - Chris Gardner #PursuitofHappyness So inspiring to have @CEOofHappYness at our company kickoff! #TKO2021

I feel like if my job were to advise or help professional/elite athletic teams secure their #Martech stacks, my passions would all align. Until then, good article on #cybersecurity and martech @ToolboxforIT! toolbox.com/marketing/mark…

98% of global CXOs reported increased security challenges - when the world stayed home So we assembled a ton of resources to share a range of perspectives-from analyst to #hacker to #CISO world-at-home.tanium.com #CyberSecurity @TheHackersNews

We're hiring! The team at Tanium is growing and in search of "A" players to build the team. Apply below and be sure to follow for more roles opening soon! #remotework #MarketingAutomation #Martech #marketing #jobs" target="_blank" rel="nofollow noopener">tanium.com/careers/market…

Wow. This is exciting! Welcome Mark Fields! #CyberSecurity @Tanium #5G outline.com/2paByG

Looking for a best-in-class #B2B #marketingops pro for an immediate consulting gig (or perm for the right person). Who’s the best #MOPs person you know?

#SpoilerAlert: If you haven’t watched the #GameofThrones finale, this article isn't for you. Using a great analogy, read all about the future of marketing: bit.ly/2I6WCiX via @cmswire #B2B #b2bmarketing #valasys #GOTfinal #martech

Great article from MarketingCharts.com! marketingcharts.com/customer-centr… #marketingcharts.com

Debunking The Myths And Reality Of Artificial Intelligence #7a59e3e643b5" target="_blank" rel="nofollow noopener">forbes.com/sites/cognitiv… #AI #machinelearning #NeuralNetworks #DigitalTransformation

How Consumers Really Feel About Ad #Personalization [#Infographic] buff.ly/2EI82ce

Successful marketing operations leadership includes: - Communicating compelling reasons for change - Diversified knowledge - Ownership and accountability #MarketingOperations as the agent of change - @Marketingland buff.ly/2Qvskdi

For CMOs and Other Marketing Leaders: 7 Skills of Data-Driven Superheroes blog.treasuredata.com/blog/2019/05/2… via @TreasureData #marketing

Is Your Martech Vendor Serving You Unpalatable Alphabet Soup? @MarketingProfs marketingprofs.com/articles/2019/… #martech #cdp

How AI Based Email Marketing Can Increase ROI: Expert Perspectives dlvr.it/R5x6FN #Martech #B2B

The first five months of 2018 generated an Earned Media Value of $660M. In the latter half of 2018, The Earned Media Value of the top 20 brands on Instagram quadrupled up to $2.7 billion! #influencermarketing #instagram

“Nearly 35% of executives did not understand the #martech solutions they were developing or purchasing, finding the tasks of achieving #dataquality/accuracy, #marketingROI, removing data silos and managing #datagovernance very challenging” buff.ly/2Xgeez6 @Acxiom

“36% of executives cited #dataquality and accuracy as their biggest obstacle to being able to obtain a #360-degree #viewofthecustomer, curate actionable insights, assign accurate #marketingattribution and measurement, and prove #ROI” buff.ly/2Xgeez6 @Acxiom

What a great way to nurture of culture of innovation! An Advertising Agency Has a Great Way to Diversify Its Income: Launch Products Pitched by Its Employees buff.ly/2YQuCa6 @StephenJBronner @TheVariableLab #Innovations #marketingagency

Do’s and Don’ts For Personalized Marketing | #B2BMarketing Blog webbiquity.com/personalized-m… #personalization #digitalmarketing #CX

"CMOs should take the necessary steps to tell creatives why data matters to their work and launch an internal dialogue to address concerns, criticisms and gaps in understanding. " - @diamandakis in @MediaPost ow.ly/Qc8250u6TXh #CMO #MarTech