Postscript

NEW NEW ⚡️Infinity Testing just got better. +78% average lift in unique CTR tests when AI wins. Here's the tl;dr.

Stitch by Google: Figma Dead? | Creators Get Zuck Bag | @mikemanheimer x @jeremy_olive_ x.com/i/broadcasts/1…

"That's your chance...but most brands are missing it." Just a little @mikemanheimer knowledge drop from @DTCNewsletter pod.

Not trying to point any fingers here, but...have you ever asked your subscribers a question?

Loyalty in 2026 isn’t just points and perks. The brands winning right now are embedding loyalty across the customer journey — using data, personalization, and CX to drive repeat purchases. Join us this Weds, 3/18, and steal some ideas. okendo.io/resources/webi…

Hat tip to @codyplof the 🐐 and Shopper, of course.

"Less than 40% of brands thought not answering questions resulted in subscribers abandoning their cart. But 85% of consumers said otherwise." @mikemanheimer breaks it down on @DTCNewsletter youtube.com/watch?v=9Di0xF…

Loyalty in 2026 isn’t just points — it’s a growth strategy. The best brands are connecting data, personalization, and CX to drive repeat purchases + higher LTV. Join our webinar to see how leading brands are building smarter loyalty programs. 👇 bit.ly/4lqbefB

Another year of @PostscriptIO on Forbes' Best Startup Employers list. Not a paid placement. Proud of the team!

We asked shoppers how likely they were to recommend a brand based only on text interactions. The score: 7 / 10 Fast replies don’t just close the sale, they determine whether customers talk about you after. Get the full report here: directtoconsumer.co/theconversatio…

... whispers..... who will be at shoptalk???

They want product recommendations, comparisons, and help deciding what to buy. In other words: they don’t just want texts from you. They want to text you. Find out what this means for brands in our new Conversational Commerce Report with DTC. READ IT: directtoconsumer.co/theconversatio…

82% said being able to text a brand with questions would increase their likelihood to buy. But a 24-hour SLA? Not impressive anymore. • 50% expect a response in under an hour • 15% expect one in under a minute And they’re not just texting for tracking links.

Your SMS short code is your brand’s GPT. SMS is already conversational. It’s owned. It’s persistent. Unlike onsite chat, the thread doesn’t reset when someone leaves your site. You can pick it back up anytime. Now layer in what’s happening culturally.

@chrislukehall @BryanDickey_ @ecommcowboy can confirm this is genuine human hair and genuine human charisma

@BryanDickey_ @PostscriptIO @ecommcowboy I have never flown to Turkey for a hairline operation and can confirm the locks are genuine/luscious/real

GET YOUR FREE REPORT! 💥 directtoconsumer.co/theconversatio… cc @ecommcowboy

@DTCNewsletter And silence has a cost. If you run SMS, ecommerce, or CX, this is worth a read. Full report here: directtoconsumer.co/theconversatio…

@DTCNewsletter They don’t just hurt NPS. They quietly kill high-intent revenue — and most brands don’t see it in their dashboards. This report is our attempt to put real data behind a shift we’re seeing in the market: SMS is not a broadcast channel. It’s a conversation channel.

For years we’ve been talking about how having conversations over SMS can drive significant results for your strategy—in revenue, engagement and customer loyalty. But the belief just hasn’t been there. We teamed up with @DTCNewsletter and decided to survey brands and consumers.