Devansh ✨
820 posts


ReferRush has now contacted over 2 crore customers. That’s 20 million people 🤯
When a merchant asks us to contact their customer base, it ranges between ten thousand customers all the way to one million customers.
The scale at which ReferRush operates at such an early stage is already absurd to us.
Over the next 5 years I can’t imagine just how many people our software will end up touching.
🚀⚡️
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We have never jumped on the hype train at @takeUforward_
For us, it would be easy to make 10–20 crores this year by just spending 2 months on AI. Launch something around AI, ride the hype, and with the brand we carry, that is easy money lying out there, along with a quick boost to ARR.
But for us, product means sustainability. We want to build something that is truly worth it, something that does not fade away the moment a competitor launches the next shiny thing by terming "XYZ is dead"
Product + Content (taught by me) is our MOAT. Copying one is hard. Copying both together is even harder.
We will not chase hype. We will focus on building so well that even 5 years from now, we are still standing strong and doing well, instead of having chased quick money. Most influencers who turned founders in our space, have faded away, if you take a pause and think.
Build in public, will keep sharing the thought process, everything we do, it's fun, this phase.
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@striver_79 what was the content journey like before it went off track
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Worked with him 8 years ago as an intern at GfG. Have good bonds because you never know.
We desperately needed someone to bring our content journey back on track and grow us.
We hired someone initially full-time but closed it after a conversation where he didn’t agree to the non-compete clause of not working with competitors after work hours. We allowed freelance work, but never mind.
Wo bolte hain na, jo hota hai ache ke liye hota hai. Now we have someone with 8x experience, someone who has taken all of us by surprise with his work ethic, simplicity, and energy. The load on me has reduced significantly making it easier of all us to move fast. We were looking just for content, but got more in terms of product.
Build relationships, everywhere you are is all I will say. It’s a small world.

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@arpit_bhayani you're right about the 'slop.' it makes finding real signal in the noise even harder. how do you cut through all the AI-generated fluff to see what actually matters?
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The ability to ask the right question is more important than ever now.
With AI generating slop and enabling you to build almost anything, having clarity on what to build, why to build it, who it is for, and what problem it actually solves is more important than ever.
We are going to see a flurry of things people build that no one asked for.
Critical thinking is the only real edge left - the real moat.
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@arpit_bhayani What was the moment you realized building a control plane wasn't enough for you?
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2 months ago, I was interviewing at Atlassian, and it was a place that I really wanted to join - because I was being interviewed for a team that was building a control plane for transactional databases ... so, of course :)
Had one round of interview, and it went really well. I was sooo looking forward to interviewing further and cracking it, but Atlassian went into a hiring freeze. Was totally bummed out.
Fast forward to today, here I am, getting invited for an AMA session :) What could have been an internal talk is now an external session - funny how things work out sometimes.
Thanks a ton, Puneet Patwari (@system_monarch), for inviting me. It really means a lot. I hope everyone had a great time. I surely did. Also, thanks for asking such an awesome set of questions - they made me pause and really self-reflect.
Didn't get the role, but still got the room - super grateful.

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a lot of design content gets attention from designers, not clients.
that’s the disconnect. clients are rarely impressed just because something looks clean. what they actually respond to is clarity of thought. they want to know how you see problems, how you make decisions, what your standards are, and whether there is real thinking behind the visuals.
so yes, post the work, but don’t rely on the work to do everything on its own. talk about the process. talk about what was wrong before. talk about why you chose one direction over another. share opinions. share taste. share the logic. that is usually what makes the work feel valuable to someone who might actually pay for it.
and then the rest is just proof. the work on the profile, the names you’ve worked with, the testimonials, the credibility. that part should be obvious when someone lands on your page.
a lot of people are better than they look online simply because they are too quiet about what they’ve already done.
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@vish_dev09 Usage limit's a real problem. Can't just pay to remove it either.
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@arpit_bhayani curiosity is a powerful pull. but it can also be a time sink if it doesn't align with what you want to achieve. how do you balance that when the rabbit hole is really interesting?
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Every engineer I know has asked this at some point: "How deep should I actually go?" According to me, the decision to go deep down the rabbit hole comes down to two things:
1. curiosity - what genuinely pulls you in
2. career direction - where you want to be in the next 2/3 years, not where the internet says you should be
My honest take: depth works best when it serves at least one of those. Ideally, both.
If something aligns with your career direction, going deep is an obvious win. One simple way to test this is to think in 2/3 year windows and ask yourself: Does understanding this layer actually move me closer to where I want to be?
If you are building web apps, you do not need to master CPU instruction sets. If you are working on databases, B-tree internals matter far more than knowing every Linux kernel detail. Context changes what "deep" really means.
Abstraction layers exist for a reason. They let you build without getting overwhelmed. A frontend engineer who understands HTTP is usually more valuable than one who has memorized TCP packet headers but struggles to ship features.
If something does not align with your career direction, curiosity still matters. Learning out of pure interest is not wasted time. You do it because it optimizes for motivation, long-term learning, and happiness.
What does not make much sense is going deep in areas that serve neither curiosity nor direction - often driven by comparison or fear. So keep checking in with yourself. Ask questions. Course-correct often.
Depth is most powerful when it is intentional.
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@1Umairshaikh Noticed something? No. But you shipped again. Always shipping.
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@thesayannayak Most founders say "no competition" when they're still in discovery. They usually find out later.
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Most UI that looks “wow”
doesn’t come from AI.
It comes from:
•studying other products
•borrowing ideas (not copying)
•using the right frameworks & libraries
•working with a good designer
That’s it.
#buildinpublic #saas
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first remove AI from stripe then give best human support for requests instead of automated templates using for support requests and and AI for payment calculation.
And radar is shit.
JR Farr@jrfarr
this makes me so happy adding payments should feel simple @Lovable handles the build experience & @stripe handles payments & sales tax behind the scenes exactly how it should be
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