Greg Werner

Scaled one business to exit and turned another into my family business. That's what I'd tell you if you asked about my career highlights...but there's more to it and so, here's an intro: I'm Greg, a coder who's currently building my third startup, @illumichathq. It's a hybrid (AI + human agent) customer support platform for anyone spending hours manually resolving customer tickets. Sounds cool? Try for free: app.illumichat.com/login/

@AlexHormozi The way tech is moving so fast, AI will be getting even stronger from this point on.

Friendly reminder that AI will never be worse than it is right now. If you assume any rate of improvement over any reasonable period - learning how to use it becomes your #1 priority.

@theandreilucian Moving fast is THE skill as an entrepreneur.

Most successful people I've met aren't that smart. They move fast, they take risks, they work a lot. That's it.

@rcmisk It’s sort of 50/50 with my team but still more work on the marketing front.

indie hackers are great at building. terrible at distribution. so why is distribution the only thing that actually matters? what's your current ratio? A) 80% building, 20% distribution B) 50/50 C) more distribution than building D) i don't even have a distribution strategy

@RealProductGirl I’m working on an AI customer support platform for Shopify stores: @illumichathq

I NEED my feed full of builders. What are you working on right now? I don't care if it's a startup or a weekend side project. If you're building something, I want you on my timeline. Reply and let's connect. 👇

@boringmarketer I agree because the other one takes skill!

There’s a massive difference between vibe coding and engineering with agents

@MindOfUmair That’s how Alex Hormozi won his audience. He gave so much free value that people can’t resist his offer.

You know what sells better than selling? Giving your audience tonnes of free value Literally spamming them mfs with information that solves their problems You’ll leave them wondering… “If I get all this for free, what do I get if I pay…?”

@miguelgbandeira I think co-working spaces are actually great to keep yourself accountable.

been working from home for 3 years i love it but i'm starting to feel the downsides it's lonely. it's distracting. and it's fucking with my routine there's no real barrier between work and personal life thinking about trying coworking spaces. might fix the routine, might help me separate work from home, maybe even meet some people anyone made this switch?

@eliana_jordan I try to do it on LinkedIn but doesn’t usually work. What’s your strategy, Eliana?

What’s stopping you from posting the same content across different platforms? if it worked once, it’ll probably work again.

@Tim_Denning And they value connections.

The most successful people I’ve met online: • Chase obsession • Help instead of sell • Have a high ticket offer • Aren’t afraid to fail • Post daily • Don’t give a f*ck what anyone thinks • See 9-5 jobs as a stepping stone, not a lifetime pursuit • Avoid being rude • Are humble AF Anything missing?

@Nicolascole77 This sounds interesting about outreach. I think the same goes for business owners trying to reach their ICP.

Something I tell writers about the importance of following-up with potential clients: As a business owner, I deliberately don't respond to the first email pitch anyone sends me. Not because I'm not interested—but because I want to see if they'll follow-up. It's a very easy litmus test to gauge someone's competence and persistence. If you pitch me once and give up, that tells me everything I need to know about your work ethic, how much you care, how far you'll go, etc. Whereas if you pitch me and follow-up for months in a row, that also tells me everything I need to know. Your persistence speaks volumes about your work ethic. And I'm significantly more likely to hire you.

@benvspak It’s the boring work that gets you there. The road ain’t pretty.

Many founders say they want to ship something real, build an audience, or reach $10k MRR - but wanting it changes nothing. Most underestimate how much consistent output it actually takes. Shipping beats planning. Every time.

@Markmanson Make your work feel fun and less like a chore. And that’s your secret

The secret to doing hard things consistently is making the start effortless. ㅤ Willpower is for suckers.

@AlexHormozi Money is just a byproduct of the value you provide.

New entrepreneurs worry way too much about whether something is scalable and not enough about whether it's valuable. Solve real problems and real money follows.

Friday reminder: Talk about your product because nobody else will do it for you.

@stijnnoorman Yes. Talk about your product because nobody else is going to talk about it except you.

Promote your work. Promote your ideas. Promote your offers. Promote your content. Promote your products. Nobody else will do it for you.

@Tetulatony If something doesn't work, my best approach is to tweak the strategy as quickly as possible.

If something is not bringing results, doing more of it won’t fix it. Step back and ask: Is this valuable? Is this clear? Is this needed? Then adjust. Stop overdoing and delaying yourself.

@Oliver_Clingain While some people really don't have time, most people do. So yeah, it resonates.

"I don't have time." You have 8 hours of screen time per day. You have time. You just don't have priorities. Fix that.

@TimoBuilds_ I agree with you because at that age, you've got more responsibilities. It's appreciable.

16 y/o guys making $1,000 MRR. Respect. But I’m more impressed by people who keep building at 30+ with a job, a family, and zero time. That game is harder.

@eliana_jordan There's a new opinion on X here everyday. Someday, SaaS is dead and another, apps are dead. I'd say, everything is still working as long as they're people who need the products.

“Apps are dead.” I don’t buy it. People still want tools to: → remember → stay motivated → track things → make better decisions Demand is still there.

@alexcooldev Organic distribution does work but it still takes SO much time.

One of my posts just went viral today 🚀 179K views in 24 hours (and still climbing) → +700 new users → $435 revenue in a single day (from my apps) Organic distribution is still underrated. 💪