Merty

Being the CEO of a public company means managing multiple priorities at once; balancing short-term execution while continuing to build and deliver on our long-term strategy. Much of the work that ultimately results in an announcement has often been underway for weeks, or even months behind the scenes. What the market eventually sees as a single update is typically the outcome of many moving parts coming together - planning, structuring, discussions and coordination across the team. In an environment where markets and sentiment can shift quickly, an important part of leadership is learning to block out some of that short-term noise and remain focused on the fundamentals of the business and the strategy we are executing. Our approach remains disciplined and consistent: continuing to build the company while aiming to increase long-term Bitcoin per share for shareholders which I feel we have done this week. Firstly, a few thoughts on the markets. It has been encouraging to see Bitcoin trade modestly higher over the past week despite the ongoing geopolitical tension and macro uncertainty. At the time of writing, it sits around $71,000, compared with roughly $68,000 when I wrote my previous weekly update. In the very short term, $70,000 is a level I have been watching closely. If Bitcoin can hold this level with conviction, it could act as a stepping stone toward higher levels although I recognise sentiment for many remains cautious. Focusing only on short-term price levels risks missing the bigger picture. When assessing a younger asset like Bitcoin, it is important to consider both its long-term value proposition within the broader environment in which it trades. The broader macro backdrop this week has been far from quiet. Conflict in the Middle East continues to dominate headlines, contributing to heightened uncertainty in global markets. At the same time, oil prices have been notably volatile, reflecting the market’s sensitivity to geopolitical developments and potential supply disruptions. Meanwhile, the Nasdaq index - often compared to Bitcoin and sometimes described as a less volatile proxy for technology equities - ended the week slightly down. While Bitcoin can at times appear correlated with risk assets, I continue to believe that over the long term it will increasingly differentiate itself from other traditional markets. Overall, Bitcoin is becoming less correlated with other assets, even though short-term correlations will always appear from time to time. Moving on to this week’s developments at The Smarter Web Company. On Monday, we announced an update to our ATM facility, which continues to provide us with flexibility as we execute our strategy. Maintaining access to efficient capital markets tools remains an important part of how we operate, particularly as we continue to grow the company and expand our Bitcoin treasury. We raised £62,793 (before expenses), equivalent to approximately £0.37 per share. On Tuesday, we announced another Bitcoin purchase. It was a relatively small addition, but every Bitcoin matters. Our strategy is consistent and disciplined - continuing to accumulate Bitcoin over time while maintaining strong operational foundations within the business. I also did a livestream with @Croesus_BTC where we discussed a variety of different topics. On Thursday, we launched a voluntary purchase offer for our pre-IPO warrants. These warrants have been a topic of discussion among since our listing and something that the team has been evaluating for some time. It is worth remembering that when we took The Smarter Web Company public, very few people believed this model would work in the UK. To successfully complete the pre-IPO fundraising, we offered those early investors warrants as an incentive for backing the vision at a time when there was considerable scepticism. Today, it is clear that the model does work. With our shares currently trading at 0.83 mNAV, and investors accepting a discount to the current share price in exchange for immediate proceeds, the voluntary warrant purchase offer provides the Company an opportunity to reduce the number of fully diluted shares at an attractive rate. This in turn improves our key metrics for the quarter, helps clean our capital structure while also helping to mitigate potential equity overhang. There was a significant amount of work behind the scenes to make this possible, with multiple moving parts needing to align. Periods of more challenging sector sentiment require us to think creatively about how we can continue increasing long-term Bitcoin per share within the regulatory framework we operate in and our current size. I believe this initiative is a good example of that approach, and I want to thank everyone involved for moving quickly and efficiently to make it happen. We will announce the results on Monday via a regulatory announcement, and I look forward to sharing the outcome with you then. As I mentioned at the start, our focus remains on building long-term value, even if some of the work that contributes to that value only becomes visible once it is ready to be announced. I am pleased with how well the team continues to navigate this dynamic environment - progressing multiple initiatives across the business while maintaining a strong operational foundation. As we continue to grow, I am confident in the team we have built and moving forward in our ability to attract world class talent to support the next phase of the company’s development. The last few months have not been easy for our community, but they are a valued part of our team. When we are working hard to deliver value it is pleasing to see many comments from the community that also share our vision. Shout out to: @andysmith_asap @johnsthor1 @JohnCoo70815409 @80IQConviction @HenryBTCchef @doublediamond65 @Toffeebdm @matthewkerridge @Michaeljdobbin @Boutiquecapital @mattoshi21 @TuftyRaul @BitcoinPlebUK @Morpheus_DX @BitcoinCartoon_ @bitcoin_philos @jay_dee_ex @CloughsStuff @InvestorSmarter @DrBitcoinM50862 @the_desert_ape @PlutusSaysHodl @jorddd_ @ZynxBTC @wildgoosejon @SmarterBuildBTC @ourgoodlifeuk @AFCB12 @Britcoiner62 @SophieSatoshi @levyuk @butler_np @Raj_Devsi @Frank54703905 @SmarterBuildBTC @DivBy21 @BitcoinBee21 and @smarter_dash. Looking ahead to next week, I will be spending several days in London, with @Croesus_BTC, for some important meetings. I hope to be able to share more with you, on some of these discussions, in the near future. We are also looking forward to doing a podcast with someone that we have not recorded with before - more of that soon. It is also now around one week until our inclusion in the FTSE indices, which is a milestone that still feels somewhat surreal. When we first set out on this journey, reaching this point was certainly an ambition, but to now be so close to it becoming reality is incredibly exciting. It will be interesting to see what impact this has on our stock over time as index inclusion often brings increased visibility and, in some cases, new institutional participation. Adjacent to this, I have also been encouraged by our overall volumes which continue to improve. We also have our AGM taking place on Thursday. If you have not yet voted, please do take a moment to do so. Shareholder participation is an important part of the governance of the company, and we appreciate the continued engagement and support from our investors. It is now just over two months until we host the first dedicated Bitcoin treasuries unconference UK. I am very pleased with the line-up we have assembled. We will have representation from many of the leading Bitcoin treasury companies in the UK, alongside several excellent international speakers who are helping shape the global conversation around Bitcoin on corporate balance sheets. The event is also being supported by a number of sponsoring companies, whose backing we are very grateful for. Bringing together businesses, investors and industry leaders in this space is something we are excited about, and we look forward to welcoming everyone to what should be a very interesting and important event for the UK Bitcoin ecosystem. I hope to release the agenda for the Bitcoin treasuries unconference UK in the next week and please do not forget that you can buy tickets for the event by visiting our website. To conclude; The Smarter Web Company was listed in the UK as I could not find a UK company following this strategy. It is a business that I am immensely proud to manage and one that is run, to the best of my ability, for the benefit of all shareholders. I appreciate your support and I am very much looking forward to both the week ahead and the future beyond that. Thank you. LSE: #SWC | OTCQB: $TSWCF | FRA: $3M8

@JeremyClarkson All I could hear was Crofty constantly going on about sweets

Preparing for the big one Monday What we are about to do is probably one of the biggest moves for Bitcoin in the UK to date. The first announcement will go live Monday via email - join us and sign up stackbitcoin.co.uk/signup @kwasi_stackbtc @DavidGalan111

It has been another busy week for The Smarter Web Company. One aspect we perhaps do not speak about often enough is the importance of people. Businesses do not execute strategy - people do. It is the individuals within an organisation who turn vision into action, who navigate complexity, and who carry responsibility when decisions matter most. I am fortunate to work alongside a group of hardworking, passionate individuals who are committed to delivering our mission every single day. Their effort and focus are first class. I am grateful for the contribution each person makes - it is their dedication that strengthens the foundations of this company. A foundation that is built on digital capital. What makes this more impressive is that we are doing this at a time when arguably Bitcoin sentiment is the lowest it’s been. It’s easy to get distracted by the short-term noise which is why we only make decisions for the medium to long term. Whilst Bitcoin is currently testing many in terms of price, this is not unfamiliar territory. Volatility has always been part of its journey. Alongside that volatility, one of Bitcoin’s finest qualities is that it tests conviction. That quality is not written directly into the mathematics, but it has consistently rewarded those who understand its long-term potential. We are living through a structural shift toward digital capital. The simple question is whether you believe in a digital future for the world? If you do, then periods of uncertainty are part of the transition, not a contradiction of it. At the same time, I fully appreciate that market movements can be challenging. Our focus remains clear: to make every single aspect of the company as strong as possible – operationally, strategically and financially - so that we are positioned to capitalise on opportunities as they arise. The company has never been stronger than it is today, and I have absolute confidence in our strategy. And in the team executing it. We started this week by announcing the proceeds from our ATM style facility. We raised £542,897 (before expenses), at an average of approximately £0.38 per share. We also announced that @phongle (CEO of @Strategy) will be doing a virtual presentation at our Bitcoin Treasuries Unconference UK event in May. I am very happy with the list of speakers we have and if you have an interest in attending, ticket details can be found on our website. On Wednesday I was pleased to be able to announce our second Bitcoin purchase of 2026. We added another 15 Bitcoin to our treasury, taking the total amount added in 2026 to 25 Bitcoin. In a tough market this is acceptable to me however my focus is on how we can increase these buys. During the week both @Croesus_BTC and I spent a reasonable amount of time speaking with different people on either live streams or podcasts that will be released soon. Jesse spoke with @investorsmarter who is starting a podcast. On Wednesday I spoke with @Anders_ for Smarter Webley Wednesdays. On Thursday we did a livestream together and then late in the evening we recorded a podcast with the amazing @timkotzman which should come out early next week. At the start of the week there was a small issue with stamp duty being applied by brokers when people bought our shares. Something that was not wholly unexpected as I believe that we are the first Main Market listed company to qualify for the stamp duty exemption (for 3 years) which is a recent change the UK government has made. This is something that our community raised with the brokers, brokers and we had been working on with our advisers behind the scenes. @aw_smarterwebuk has also spent some time working on our analytics dashboard to improve the speed when the page loads. It is something that we decided to develop ourselves and offers a good range of Bitcoin treasury analytics which investors can monitor in real time. At some point we will expand this further and when we do decide to do that work, we will engage with our community to ask if there are any other metrics that they would like added. During the week I have also had one of the busiest weeks for some time with virtual meetings and I have a similar schedule into next week. I am pleasantly surprised by the institutional attitude towards Bitcoin currently with most seeming to see this as a good entry rather than anything that contradicts our thesis. The Smarter Web Company would not be as strong without our community supporting us. Shout out to: @andysmith_asap @johnsthor1 @JohnCoo70815409 @80IQConviction @HenryBTCchef @doublediamond65 @Toffeebdm @matthewkerridge @Michaeljdobbin @Boutiquecapital @mattoshi21 @TuftyRaul @BitcoinPlebUK @Morpheus_DX @BitcoinCartoon_ @bitcoin_philos @jay_dee_ex @CloughsStuff @InvestorSmarter @DrBitcoinM50862 @the_desert_ape @jorddd_ @ZynxBTC @wildgoosejon @SmarterBuildBTC @ourgoodlifeuk @AFCB12 @levyuk @butler_np @Raj_Devsi @Frank54703905 @SmarterBuildBTC @DivBy21 @BitcoinBee21 and @smarter_dash. Often our community post or create things that I find amazing. This is true on @smarter_dash. Yesterday morning I played around with a new feature that they have created called “Ask AI Andrew”. I asked several questions and was pleased with the responses. It was as if I had asked myself although please note that this is a community driven AI tool and whilst I was pleased with the responses if you “Ask AI Andrew” a question it is not me! Looking ahead to next week I have another busy week at my desk. The following week we then start the annual conference appearances with the first one being talking at Strategy World in Las Vegas. I have tremendous respect for what @saylor and @Strategy have done and it is an honour to be invited to present at their conference. Over the coming months I am also talking at @CheatCodeCon in the UK, @BitcoinconfIRL in Ireland and @MadBitcoin_2026 in Spain. On top of this on 29 May we are hosting the Bitcoin Treasuries Unconference UK and if you visit our website, you can find out more about the event or buy tickets. Thank you for your continued support. LSE: #SWC | OTCQB: $TSWCF | FRA: $3M8