Paul Connolly

@asjwebley Can’t wait for ‘disclosure’ as and when possible. Enjoy the Emerald Isle and look forward to hearing your keynote live next Friday.

This week, I want to go back to basics: what actually is a Bitcoin treasury company? There are still a lot of misconceptions around the concept, and in many ways the market’s understanding is still developing. Like many things in finance and technology, it can easily be overcomplicated. But at its core, it is actually very simple: a Bitcoin treasury company is an operating business with a Bitcoin treasury. There are, of course, different approaches to Bitcoin treasury management, and over time we will likely see many more variations emerge. Some companies may simply hold a portion of their reserves in Bitcoin alongside cash and other assets. In my view, that is a sensible approach because Bitcoin represents a superior long-term store of capital compared to many traditional alternatives. Others, like us, take a more active approach by aiming to grow the balance sheet in a way that benefits shareholders over the medium to long term. A strong balance sheet creates optionality. Historically, companies with strong balance sheets have been able to expand more effectively, make acquisitions, invest during periods of uncertainty and move faster than competitors. We believe Bitcoin is becoming an increasingly powerful part of that strategy. As the balance sheet grows, it gives the company greater flexibility to pursue acquisitions, access lower-cost or lower-risk capital strategies, and explore additional expansion opportunities, all while continuing to strengthen the treasury position. In that sense, the treasury and the operating business are not separate ideas - they reinforce one another. That combination - a real operating business alongside a long-term Bitcoin treasury strategy - is what makes this model particularly compelling in our view. At The Smarter Web Company, Bitcoin sits at the heart of the company. Bitcoin enables growth, whether through acquisitions, new revenue opportunities or simply through the continued expansion of the balance sheet. When evaluating our performance as management, the primary metric I focus on is Bitcoin per share. Bitcoin per share matters because it ensures we are focused on accretive actions, not simply increasing the headline size of the treasury, although that is important too. As I have discussed previously, other metrics - including leverage or amplification - also matter and need to be understood in the wider context. We believe that by steadily strengthening the balance sheet in this way, we create a foundation for long-term growth that can support both the existing operating business and future strategic opportunities. We are still in the early stages of broader market understanding around Bitcoin treasury companies, and I expect both the conversation and education around the sector to evolve considerably. Some people will focus only on the Bitcoin. Others will focus only on the operating business. I believe the real opportunity lies in understanding how the two work together. At The Smarter Web Company, our aim is to continue building a strong operating business, supported by a strengthening balance sheet, while simultaneously growing Bitcoin per share. We see that as a modern approach to corporate finance, capital allocation and long-term shareholder value creation. On Monday this week we announced the appointment of @jonwbird as Head of Marketing. Marketing is an important function within our Company as to succeed we must increase the number of people that know about The Smarter Web Company and understand the value proposition we offer. Jon joins from Squarebird, a recent acquisition, and is not only a talented marketing professional but also an entrepreneur and someone who understands Bitcoin. On Monday @Croesus_BTC also joined @RoxomTV for a weekly update discussing Bitcoin treasury companies. On Thursday we announced our latest Bitcoin buy. We added another 19 Bitcoin to our treasury and our quarter-to-date Bitcoin yield stands at 15.02%. Put another way we have increased our Bitcoin per share by 15.02% since the start of April. I would like to suggest, again, that people need to look at leverage / amplification ratios when viewing Bitcoin yield figures and currently our ratio is around 11.8%. The final point I will make on leverage / amplification in this update is that the structure is important and this is why companies like Strategy and Strive can have much higher ratios, although just using our current structure I believe there is sensible scope to increase this ratio higher. On Thursday Jesse also appeared on @DailyStackHQ to talk about Bitcoin and Bitcoin treasury companies. He talked about the “UK asset landscape” and on our website under “presentations and media” you can see the note he wrote about this under the title of “SWC perspectives”. Today’s update is being published slightly earlier than usual as I am heading to the airport now to travel to the @BitcoinconfIRL, where I will be delivering a keynote titled “Bitcoin Treasury Companies in the UK: From Adoption to Amplification.” I am looking forward to meeting people at the event, so if you are attending, please do come and say hello. If you are unable to attend, I plan to deliver the same keynote next week at our Bitcoin Treasuries Unconference UK, in Bristol on 29 May. @LauraStH1991 has done an amazing job of organising this event and we still have a small number of standard tickets available via our website. Since becoming a public company, just over a year ago, every decision I have made has been focused on our shareholders. We have built a talented and highly committed team, all aligned in our ambition to deliver meaningful shareholder value over the medium to long term. We believe the foundations we are putting in place, and the strategic direction we are pursuing, position the Company strongly in our ambition to become one of the leading companies in the UK. Alongside progress already communicated, there is a considerable amount of work taking place behind the scenes which cannot yet be disclosed publicly. We look forward to sharing further developments at the appropriate time. Thank you for your continued support, trust and patience. LSE: #SWC | OTCQB: $TSWCF | FRA: $3M8

blue light after 9pm tells your brain it's the middle of the day and to stay awake if your house doesnt look like a brothel at night, youre ruining your sleep.

The UK & Canada have higher melanoma rates than Brazil & Hawaii. The sun isn't causing melanoma.

2016 is 6102 backwards 🤯 Difficulty adj…

An 18-year-old kid gets stabbed in the street. He’s running for his life, begging for help, and instead of saving him, the police handcuff him while he bleeds out because the attacker claimed “racism.” They let him choke on his own blood. No urgency. No humanity. Just cold, ideological policing. Months later? Still no names. Still no suspensions. Still no accountability. Meanwhile, the same UK police have arrested over 12,000 people for social media posts. They move at lightning speed to jail citizens for tweets and online comments, yet they can’t even name or discipline the officers who allegedly let a stabbing victim die in handcuffs on the street. This is the definition of two-tier policing: aggressive against ordinary people speaking online, but protective when it comes to their own failures and protecting the narrative. The British people deserve real justice, not another cover-up. Justice for Henry Nowak.

That’s hilarious

A teenage traveller gang who filmed themselves r-ping lone schoolgirls at knifepoint in separate attacks - laughing taking turns - have avoided jail Judge Rowland praised their trial behaviour & said: 'None of you need to go to prison today' 😫Girls just don't matter in the UK

Smarter Web still has ‘The Junior Project Coordinator’ role is still live on their careers page! If you (or someone you know) is organised, proactive, and ready to help deliver awesome web projects, this could be your next move. 
smarterwebcompany.co.uk/who-we-are/car… Any takers? 🚀

Some interesting disclaimers at the end of the document such as This document contains general information about the Issuer and its business as well as giving initial high-level information about one or more projects which the Issuer might wish to present to prospective investors in the future (each, a “Project”).

@smarterwebuk After disclaimer, scroll down to "SWC perspectives" section to find "UK Asset Landscape" smarterwebcompany.co.uk/shareholders/p…

"UK Asset Landscape" now published. Key takeaway: the UK commands ~6% of global asset value, and more of global money and equities. In my opinion, the UK is one of the most attractive capital markets for BTCTC strategy. Document on @smarterwebuk website. Link in comments.

A Parliament full of the wankers who pushed this will never fix anything.

Let's make something really clear, because apparently it isn't clear enough. In the near-term, NOBODY knows what Bitcoin's price is going to do. Nobody. If they say they do know, they are: LYING. - We can make our best guesses, and some of us will be right, and some won't... Some will look really smart, and some won't. Track the price, but don't pat yourself on the back too hard if you end up GUESSING right, and don't crucify yourself if you end up GUESSING wrong. - The most I can be confident in is the LONG TERM - best described by the power law functional form, which has been more than acceptably stable for about 10+ years. _4-year cycle timing _Halvings _Business cycle ALL have a decent chance of being wrong at some point or another. Power law growth trajectory - VERY unlikely to be broken. And if you are as invested in the near-term as you are the long-term, you're not really *getting* Bitcoin, IMO. Bitcoin is for the stoic, the patient, the confident, the big picture. - Hope this helps - Thank you for your attention to this matter! In the mean time, follow along, have fun, keep stacking, be patient, know what you own, don't fumble, and BE HUMBLE! -SW

I was at the pub the other night and got chatting to a friend of a friend. He'd just turned 30. Good job. Smart guy. The kind of person you'd expect to have it figured out. He started talking about what he thought his 30s would look like when he was younger. The house. The progress. The sense that life would keep moving forward. Then he said this, which baffled me… "The yacht is a distant memory… I've accepted I can't buy a house in London. I'm stuck on the same wage. I thought it would be better, but at least I can still afford to come to the pub with my mates." The wild thing was that he wasn't angry or complaining. He'd just quietly accepted it. And I honestly can’t stop thinking about it, because it's not just him. It's a generation. Not raging against the system. Just adapting to it. I guess this is what happens when a currency slowly loses its value over decades: it gives generations time to adapt without realising the impact it's having on their lives. Just people slowly lowering their expectations and calling it life. Wanted to share this because I surround myself with optimistic people every day, and coming out of that bubble really surprised me.

@levyuk It is a car crash either way for Labour. Does Kier really go out on the campaign trail. Smell’s a bit fishy to me, something ain’t right with the whole situation

What does the Labour Party do when Andy Burnham loses this by-election? I guess Kier stays.

Mainstream media reporting Trump will attend a security meeting on Tuesday to "plan the next moves". But I believe that the moves have already been planned and attacks are imminent. So either the US will initiate a surprise attack today and then brief the President on Tuesday or attack during the meeting so the President watches live the events unfold during the meeting. Realistically Iran has minimal defence systems, radars are mostly out of operation and other than some hidden missiles it cannot defend itself against the US military. Don't believe the hype on X and the Iranian propoganda. Remember when the US landed in Iran set up a temporary base on Iranian soil to look for the pilots? The mission was a 100% success and this happened on Iranian soil. That shows how weak the Iranians are right now. I believe that the next phase will involve the capture of some territory as well so the U.S. will be able to better negotiate in the next round of talks and can use it as leverage for the Iran regime to surrender unconditionally next time as Trump expects. I think Trump may have noted that his popularity did take a hit during the previous attacks but he recovered quickly. If you take a look at the Polymarket odds Republican odds of winning the Senate dropped drastically during the war but soon recovered after the attacks ceased even if Oil is still drifting around and above $100. This will certainly give Trump empowerement to finish what he started. Many think that Trump is attacking Iran because of Nuclear weapons, I believe this is 70% of the reason, after all he has been saying that the Iranian is the worst terror-financier in the world, and he has been saying that since the 1980's BUT let's not forget that the U.S. security services identified connections leading directly to the Iranian regime when one of the attacks on Trump's life unfolded in his Mar-a-lago property. Trump's personality is definitely one fixated with Retribution. He does go after all his business opponents, political and also the media, he sues anyone who stands in his way, so I am sure he wants to completely destroy Iran before his terms ends. He knows that if he leaves the regime standing one day or another they will try again to assassinate him when he is perhaps less protected after he retires, or they may try to go after one of his family members who are obviously less protected than he is. I am sure these thoughts have crossed his mind and he will act to ensure his safety. So another attack on Iran is very likely at the moment considering all this. Market wise: I believe that oil will obviously go up, whilst Bitcoin and risk assets will suffer but only temporary, so dont panic sell, if you are trading with leverage, remove leverage now so you don't get wipes out, otherwise if you are in spot you will be ok and probably in an even better position in a week or two. Do not try to sell and buy lower later as volatility will be crazy during such geopolitical events and the markets tend to over react and correct quickly without giving you time to react in a profitable way. The best course of action for a trader or long term hodler is to be patient and stay in spot. Good luck to all and may God bring peace and democracy to the great Iranian people.

Increase their salaries by 2% Then increase the monetary supply by 8% Now call “savings” their bank accounts that give them 1% Then call the “risk free rate” 4% tied to T Bills to trick them into thinking inflation and cost of living is only 2% accelerating only as fast as their salary Then have riskier debt instruments (IG - junk - private credit) pay 5-8% to make them think they’re outpacing monetary debasement Then call bitcoin a scam so they will be distracted and stay on the never-ending hamster wheel

@jonwbird Great to have you into this new role. The fact you speak to random people about Bitcoin, BTCTC and obviously #SWC means you should fit in well here. All joking aside why wouldn’t you talk to everyone about such exciting topics, The Future’s Bright for sure.

So very excited to be stepping into the role of Head of Marketing at The Smarter Web Company Plc this morning. Having got to know the team well over the past year, particularly since the acquisition of Squarebird, and having explored many ideas together around how we can elevate the Company’s marketing, it’s brilliant to now be doing this officially. This marks the real beginning of SWC’s dedicated marketing function. My mission is to build a slick, high-output function that amplifies our brand, communications, content, thought leadership, and makes sure The Smarter Web Company becomes impossible to ignore. I’ll also be continuing in a role as Executive Director at Squarebird, supporting the leadership team there as we continue to grow. A genuine pleasure to be in a seat on the rocket ship alongside this talented group of fantastic leaders and colleagues! @asjwebley @Croesus_BTC @the_desert_ape @aw_smarterwebuk @LauraStH1991 @Oliverhewett3 @smarterwebuk Adding to the sense of a new chapter, today is also my first day back at my desk after a couple of weeks away for a whistle-stop trip around the world - a friend’s wedding in Sydney, bookended with some bucket-list items across the US, New Zealand, and Japan. While away, I made a point of talking to locals wherever I could, and with this new role on the horizon, I had an extra question in mind: “Have you ever heard of a BTCTC?” The answer, every single time: no. That included a guy in the US working at a major finance SaaS business, with a keen personal interest in investing. “Smarter Web? Micro Strategy?” Where longer conversations took place, once I explained the headlines, everyone was genuinely intrigued, and they all noted down SWC to research further. Obviously, awareness is still incredibly early and the opportunity for clear messaging, education, and strong communication is enormous. Getting the message out there is now a big part of my mission - a challenge made infinitely more exciting with this incredible team around me. Let's do it! 🚀 Pictured - the most incredible sunrise I’ve ever seen, taking place while I mulled over the future on a kayaking trip in North Australia. ....suitably orange! 🍊

@sircryptotips Any thoughts on @SimonDixonTwitt commentary on this?

This is a graph of the shipping traffic at the Straight of Hormuz. The Straight will be closed MUCH longer than most think. I say this every week. The controlled demolition of the global energy supply continues.

@smarter_dash Looking forward to seeing a ruck of Percolation

The site is now LIVE 🚀 With prefs on the horizon, Smarter Dash is now fully dedicated to the Percolator. As we prepare for the pref launch, both companies will funnel capital into SWC to buy BTC, and that’s exactly why the Percolator was invented. We’ve spent the last few weeks squashing bugs, refining performance, and stress testing everything behind the scenes. The results have been strong, and now it’s time to go live. 🔥 Keep an eye on it over the coming days and send us your feedback. That’s what will help make it great. @andysmith_asap @SWC_Wiki

While overhyped large-caps are cooling down, smart money is quietly rotating into deeply discounted growth stocks. $SWC is currently trading at an extreme technical steal near 36.30 GBX [INDEX].

The government forecast private school numbers would drop 6% after VAT was added to fees. Now, the data from Scotland shows secondary schools registrations have fallen 15% - numbers from the rest of the UK will be similar. Far from raising money, the policy looks like it will cost the taxpayer millions. Meantime in Europe, parents get a tax break for using private schools - as they’re saving the state the cost of funding. Another poorly thought through policy.