


Coffee Break Content
7.6K posts

@CBreakContent
I help teams build social traction that brings in real users. 12 years as a business owner/marketer. Open to new Marketing role.







It is clear to me that @kalshi is going down the same path as Juul, and if they don’t pull back it is going to have the same conclusion. For those that don’t remember, Juul was one of a number of the main vaping brands in the 2010s. It took a product that had a social good (helping smokers quit) but then aggressively pushed it into a new market, non smokers and particularly kids. (See the similarity?) The backlash took time to build but when it did it was devastating for the company. I’ve worked in the online gaming industry for over 25 years, all over the world. This type of marketing is actually extremely rare in real money gaming. Firstly and most importantly it is rare because operators view it as highly unethical. It might surprise you that a lot of people in the gaming industry do actually care about things like underage and problem gambling. Secondly it is also rare because it doesn’t work. Do you think the teenagers in these ads are going to keep playing when they lose all their rent money? The only other company I can think of that pushed this type of advertising was Skillz who aggressively pushed the “second income” line. Check out their share price if want to see how that worked out for them.





Had a great time sitting down with @AlexHormozi. We go deep on several topics, and there are so many great, real moments in this one. Podcast episode out now on The Game with Alex Hormozi.

🚨🔵 Antoine Semenyo to Manchester City, here we go! Documents exchanged and sealed with Bournemouth. £65m transfer fee, Semenyo to sign long term deal after medical tests on Thursday. Semenyo picked #MCFC over 4 PL top clubs as wanted to work under Pep Guardiola.

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