Leon Abboud

Late celebration with friends. I’ve never been one to celebrate my birthday. But coincidentally, my partner and I have the exact same birthday. So she brings the joy and life to this occasion. Thanks again for all the messages I got this week. Wishing you all health and love.

@volaryu Been slightly less active here (I used to post 10 times a day lol) since I’m working on a couple big activations that are taking some attention from me.

@leonabboud I wonder why leon showing on my TL much less these days.

This. I want you to remember these three words: Bingers are buyers. When someone binges your content, their likelihood of converting, and staying a customer for longer grows in magnitudes. Make. More. Content. For. Your. Ideal. Avatar.

@fwraphl Putting the work in 👏🏻

@leonabboud lol i was doing and i said i should come on X and boom! see this tweet😂

Start transcribing your calls and mine key ideas using AI. You’re sitting on an infinite well of content ideas. Points you’ve made, opinions you’ve given, and debates you’ve had. These are your best content pieces. You just have to mine them from your calls.

@notmissing_ The time it takes fable to generate anything would have allowed you to do 5 revisions with 5.6. Don't you agree?

@leonabboud Unfortunately it has a pretty high rate of mistakes compared to Fable But it’s a very solid model and honestly it seems like Grok is starting to catch up as well We’ll see big fights

I've got to say, GPT 5.6 Sol is stellar at logical thinking! Very impressed.

@blond_ish For day to day work yes. It's so much faster as well!

@leonabboud better than fable 5?

A very large part of entrepreneurship is a game of psychology. If your head is not fully in the game, that trickles down and affects the entire business. Your content consistency drops: Leads slow. How you show up on calls with clients and prospects goes down: Close rate and retention drops. How you lead your team get affected: Team culture and moral collapse. And the quality of the decisions you make take a hit. That's also why entrepreneurship is the world's hardest career. You're managing a million things, you're context switching all day, your entire team depends on you, and you can't allow yourself to go through a performance slump. That's why I have tremendous respect for every and all founders.

@defyneric No one does it like Flex

Flex makes the cut for the top slot on X news: out ranking Sam Altman and Anthropic good signal if you ask me.

No amount of money can make up for an unhealthy lifestyle and and unhealthy social and family life. Always work hard af! But make sure you're always healthy and invest in your friendships and relationships. The above will make you all the more productive and dangerous.

@AlessiaBaumgar @duolingo I love unhinged Duolingo

I swear @duolingo is worse than a loan shark

What a view!

@kelanoo My goat is using 100% of his grey matter

Codex has removed the 5h limit btw here's what i'm doing: > In Fable Scope EVERYTHING i need done > Send it all to Codex with a /goal before dinner > Go to bed and come back with a week of work done overnight > Run out your monthly sub in 12h you're welcome

@Smitty_xyz 🤣🤣 bro pulled the archives

@leonabboud x.com/i/status/20279… HOLD UP

Haven’t had less than 8 hours nights, 7.5 on worst days, in 5 years now! And I train daily, work a lot, and have a social life. Stop making excuses, get some sleep folks!

@IAmAaronWill Well said here

Dudes will spend $3k on ads, $500 on outreach, and post daily for 2 months. Then sign a client and have no idea which channel sent them. Next month, they'll spend the same money on the same channels and waste 90% of it. The importance of tagging your lead sources.

@treeonchain Very much agree

you should start writing more essays, newsletters articles, long form, any content you enjoy I promise you that this is the greatest way to develop your mind, and sharpen your thinking especially in a world where most are scrolling and rotting their creativity

And no I don’t have kids. Once I do I’ll revert back with my new sleep protocol.

I’ve also come to learn that getting enough sleep is 90% discipline and 10% a busy schedule. “I want to sleep more but need to be up at 7.” “Okay, what time do you sleep?” “1am.” “Why?” “Because I like to watch netflix before bed.” Bro just turn the TV off at 10 and sleep!

@JoeydeWit_ Great breakdown

If you're in ecom or running ads for your agency... And your LTV : CAC looks great, but your cash or profits don't, then you want to read this... Everyone is now tracking this relation after Hormozi started talking about it. But in most of the audits I do, it's tracked completely wrong. So you may think you're hitting KPIs, but you're actually not, which is why your cash / profit isn't there. Most common reasons I see: 1. LTV only looks at Revenue, not "Gross Profit". Hitting 3 : 1 can easily become break-even/loss making when you include delivery costs. 2. Gross Profit is incomplete. This should capture ALL delivery / product costs. Including refunds, chargebacks, shipping costs, fees, etc. It's a lot more than just the direct product or delivery team costs. 3. CAC only looks at ad spend. This should include agency fees, sales team salaries/commissions, CRM fees, etc. It's usually higher than you think. 4. Generalised across products/services... different services or products have different LTV and CAC metrics. It can be hard to attribute CAC fully, but don't let your winners fund the losers. 5. No Payback Period included. If you have crazy long retention (12+ months), you might think you can afford a really CAC. But if you only recoup your CAC 6+ months in, you will have cash issues. Your payback period is just as important. You can get all of this data from your bookkeeping software and sales platforms / payment processors. Just need to set up the tracking once. Can DM me if you want a quick review of your setup.