Click Shift Digital

🚨#GoogleDataLeak: SEO and SEM Lines Are Blurring! The recent leak of clickstream data from Google is a game-changer, revealing just how closely SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are linked. clickshift.ca/click-stream-d…

Should be taught to all at a young age

Great read - 4 lessons I learned after spending $6 million on Google Ads last year tnw.to/26cuw

The evolution of #leadgeneration is relationship building. No, I am not talking #ABM - it is all about #relationshipequity. Definitely worth the read: "Three Reasons Relationship Equity is the New Lead" - inc.com/adam-fridman/t… via @Inc #designthinking #datadrivenmarketing

Brilliant - list automation meets ad optimization "For example, if we know that specific signals are highly correlated with CLV, we pass that data back to Google Ads so it can optimize to reach more of these high-value users."@ThinkwithGoogle thinkwithgoogle.com/marketing-reso…

Brilliant read on the implications of #automation on society - The Efficiency Delusion by @EvanSelinger medium.com/p/the-efficien… #designthinking

@davebussell - Check out what I found on Dwell #futurehome @dwell dwell.com/article/a-pref… #newdwell #dwell

Brilliant - The Comprehensive Guide to Online Advertising Costs #ppc #googleads #display #search wordstream.com/blog/ws/2017/0…

#B2B Digital Media Buying & Ad Planning / | \ Rattle the Tree (display ) \ | / Catch the Fruit (search) <|> Optimize the Funnel (audience + behaviour) (<->) Merge customer data with experience design Deliver --> #datadrivenmarketing + #designthinking

A list of VERY valuable cultural shifts that every organization needs to make to SURVIVE in the new economy - #marketingandadvertising #designthinking #howto fastcompany.com/1682789/10-way…

Happy International Women’s Day 2019! Explore powerful words by women & illustrated by women from around the 🌎! #GoogleDoodle #IWD2019 google.ca/?doodle=119264…

🗣️ Final call for #womenfounders to share what this year's #IWD2019 theme of #BalanceforBetter means to you! We want you to be part of our special #movethedial social campaign >>> buff.ly/2BqwOMg @jodilynnkovitz

Making #sales manage #marketing #data IMPOSSSIBLE - SO WHAT - the best data-systems are customer driven ACTIONABLE - analytics is just one way you can translate this customer mapping into actionable inbound marketing & ad targeting data #designthinking #datadrivenmarketing

Packed with too many insights to count - here are 55 #Sales Tips & #Techniques That Work Like an Absolute Charm in #2019 - Gong gong.io/blog/sales-tec…

We have shifted from a #entrepreneurial landscape which celebrated platform creators to one with an unprecedented scope of demand for #manufactured products. #amazon #market #demand digiday.com/marketing/amaz… via @digiday

Frequency & Recency Report *** BY FAR *** my favourite Google #analytics dashboard - find out why it matters so much. #Designthinking #Leadgeneration #inboundmarketing #googleanalytics nngroup.com/articles/frequ…

Step-by-Step Guide to Value-based Segmentation - A brilliant read for all you #b2b marketers out there - #designthinking #inboundmarketing #needsanalysis openview.vc/2DqEn5I via @openviewventure

Transforming Stores Into Experiences: The Future of POP Displays #manufacturing #extrusions news.thomasnet.com/featured/the-f… via @thomasnet

Good typography is barely noticeable, but is indispensable #designthinking w. @shopify bit.ly/2B78Wgg @ShopifyPartners