Will
4.5K posts
About 10 days ago I switched our ad account over to 1 single consolidated CBO I used to run a separate ABO testing campaign and scaling campaign but wanted to consolidate budgets and customer journeys Since the switch our CAC is noticeably down and spend is up but I am going to wait a full month before making any real performance judgements My time in the ad account is down like 85%, there is very little button tinkering you can do in this set up and I believe that is one of the big benefits The only levers in the account are really just your budget and your bid. You can disagree but that is obviously the direction Meta is going and how they are building the delivery models Makes no sense to try to fight against it Most importantly the consolidated CBO is basically a forcing function on improving your new creatives and landers. Everything competes head on with everything now, there is no more forcing spend on new ads just because they are new Good ads spend and win, plain and simple Here is a full write up of the account structure: dtcprophet.com/p/consolidatin…
