Maureen Morrison

7K posts

Maureen Morrison banner
Maureen Morrison

Maureen Morrison

@maureenmorrison

Content & comms strategist. Writer. | Stories. Media. Music. Creativity. | Former @groupm @essencemediacom @essenceglobal @adage. Chicagoan in California.

San Francisco, CA Inscrit le Eylül 2008
1.8K Abonnements3.1K Abonnés
Maureen Morrison
Maureen Morrison@maureenmorrison·
@michaelmiraflor I love a bowl but I’d say Sweetgreen is the quintessential slop bowl because it’s not very good and there are better bowl options in every city
English
0
0
0
166
Michael J. Miraflor
Michael J. Miraflor@michaelmiraflor·
Why did we suddenly decide to use “slop bowl” as a pejorative? The slop bowls are good. The slop bowls are fine. Why did we start calling them slop bowls? That sounds worse than “fast food” when slop bowls are objectively better for you (if not also more expensive).
Jacks Dining Room@jacksdiningroom

Kinda feels like all lunch options in NYC are just slop bowls and it’s kinda sad. I feel like we’re ready to move past the bowl era. Who has some fire lunch spots?

English
9
2
72
6.9K
Maureen Morrison
Maureen Morrison@maureenmorrison·
@JeffO773 It’s not its own dialect. It’s also not particular to southside Irish — it’s the same accent as elsewhere in chicago.
English
0
0
0
40
Maureen Morrison
Maureen Morrison@maureenmorrison·
@MattJMcD @michaelmiraflor I was hoping threads would be a good replacement, but haven’t found the same industry community/big idea convos that used to be here. LinkedIn isn’t good for it either, although in theory it could be. I doubt it ever will be though.
English
0
0
1
17
Matt J. McDonald
Matt J. McDonald@MattJMcD·
@michaelmiraflor I really want to get out of here but candidly I don't know where else to go. Always looking for something that feels like "the old days" but no other platform gets it and I'm starting to think it never will
English
1
0
0
35
Michael J. Miraflor
Michael J. Miraflor@michaelmiraflor·
Going down with the ship over here.
Dimitri@thedimitri

I don't like to blackpill, but it seems increasingly clear that it's over for Twitter. Monetization started the decline, but it's only been accelerated by bots and AI fraud. Most viral posts are word-for-word recycled garbage from foreign bot farms. The replies to these viral posts are also bots. The articles being pushed to the timeline are nearly always written by AI. Even many of the "sexy models" at this point are AI-generated. This isn’t really surprising. Monetization explicitly incentivizes people to extract as much value as possible from the system, and bots and AI are simply the most efficient means to do so. At the same time, AI is particularly good at producing the average of the human condition, and the uncomfortable truth is that the average person can’t resist engaging with soulless slop. When engagement is rewarded with cash, and machines can mass-produce content optimized for the median brain, this outcome is almost inevitable. Many of these problems are solvable. Fairly simple rules-based logic could detect and remove bots at scale. The algorithm could easily be tweaked to incentivize thoughtful discourse and penalize obvious AI output. But Twitter won't do any of this because anything that hurts top-line metrics is off-limits. That leaves us with an ostensible contradiction — everything is getting worse, but engagement is up. Of course, this really isn't a contradiction when you remember what the average person is like. Twitter worked best when it was implicitly gatekept, and its users upheld their ends of the social contract to keep their local simcluster from collapsing. That contract has clearly been ripped to shreds. There are no guardrails. Seemingly smart people reply to obvious AI bait. Frauds endlessly cook up some engagement bait without an ounce of sincerity in any of the words they write. The soul of this place has evaporated. The old clusters of sincere communities are gone. Incentives are misaligned, AI makes slop cheap and infinite, and we're inundated with it, often without even realizing it. I’m not innocent in this either. I try to make you laugh. I enjoy expressing myself through the weird and often fucked up ideas that pass through my brain. But I know what gets the people going, and I’d be lying if I said it isn’t fun to optimize posts for engagement and squeeze out some extra cash with very little effort. That’s the rot at the core of this place — even people who see the problem are subtly trained to participate in it. We are enslaved to this algorithm, but I'll keep on posting anyway.

English
2
0
11
2.6K
Michael J. Miraflor
Michael J. Miraflor@michaelmiraflor·
@maureenmorrison Yup. That’s the insane part. Also the fact that she’s doing it without informing her mother of the intention, like not even giving her the dignity of choice. Super fucked up.
English
1
0
1
58
AdTechGod ®️🍪
AdTechGod ®️🍪@AdtechGod·
I am going to reveal my identity at the AdtechGod and AdWeek party. It is time.
English
33
3
96
14K
Maureen Morrison
Maureen Morrison@maureenmorrison·
@ac132 @dieworkwear Get real. He’s not extorting you. It’s not a scam. In fact, you’re now grifting by saying you’re being scammed by someone who’s not a scammer. Loser behavior.
English
0
0
1
18
Anthony Constantino
Anthony Constantino@constantino·
For the benefit of others, an account named @dieworkwear runs a scam where he tries to extort brands into paying him consulting fees. He’s run the scam on a number of people and likely buys engagement to boost his posts as his like to comment ratio is bizarre. 115,000 likes and only 278 hundred comments? Also the commenters are anon accounts. Only 3 verified accounts replied. One was a friend of mine. His scam is to extort American brands who use foreign materials because comparable U.S. alternatives aren't available by threatening them with bad publicity. This can be intimidating to brands that never experienced social media shenanigans before. He then demands they pay him consulting fees to "fix" this problem for them. He admitted to running the scam many times. The reality is "Derek" could simply write a blog post listing American alternatives to foreign material vendors for everyone's benefit. It would take very little time. But, he doesn't do it which is telling since he claims he is a professional "writer." Instead, it appears he spends his energy buying engagement to try to extort his targets. I am documenting in case he attempts to extort others. Also @X may want to investigate whether he is buying engagement. Thank you.
Anthony Constantino tweet media
English
2.5K
42
1.4K
3.5M
Marty Swant
Marty Swant@martyswant·
Some bittersweet personal news: @Digiday had a company-wide restructuring yesterday and I was among the editorial staffers laid off. I’m taking a few days off to process, but now officially a free agent and excited to explore what’s next — either freelance or full-time!
English
55
16
219
27.4K
Maureen Morrison
Maureen Morrison@maureenmorrison·
@Aerocles @michaelmiraflor Yeah I think there will be some course correction after a wave of cuts. But it prob also depends on maturity of the co, whether it’s publicly traded etc. Groupm ceo said within in 5 years the goal is to have no humans buying media. It’s coming and I worry ppl aren’t prepared
English
1
0
2
63
David Teicher
David Teicher@Aerocles·
@michaelmiraflor I thinj you’re right but there are layers. Some roles will be cut because AI can actually do the job. Other roles will be cut in hopes AI can do the job - because the company wants to save money. Only to find out later in that AI can’t replace people for those tasks.
English
2
0
4
206
Michael J. Miraflor
Michael J. Miraflor@michaelmiraflor·
We have to be realistic about jobs being eliminated and not coming back after AI company transformation. Every time I say something along the lines of “yes AI is great, but it will displace a lot of humans” out loud at an industry dinner or gathering, I get pushback. Can we keep it real? Thousands of roles will just be wiped out and no one is doing themselves (or their careers) any favors by denying the inevitable.
English
30
14
156
15.8K
Maureen Morrison
Maureen Morrison@maureenmorrison·
It’s Upfronts week which means it’s time for a reminder about some industry lore: Years ago Vice Media’s Upfronts invitation said “Upfronts are better than reacharounds.” Say what you will about Vice but they were always on-brand.
English
0
0
0
88
Maureen Morrison
Maureen Morrison@maureenmorrison·
@michaelmiraflor Agree it's good work. And it's a sweeping, long-running campaign with heavy media spend behind it, which feels like an anomaly on the awards circuit. It's refreshing this has won as much as it has, given so many awards shows award one-offs made specifically to win awards
English
0
0
0
14
Michael J. Miraflor
Michael J. Miraflor@michaelmiraflor·
The Ogilvy Michael CeraVe campaign just won Campaign of The Year at the AdAge Creativity Awards. 1.5 years after it ran and almost a year after sweeping major categories at Cannes Lions. When the work is good, it's good.
English
4
2
98
6.1K
Maureen Morrison
Maureen Morrison@maureenmorrison·
@michaelmiraflor She is 100% correct. These holdcos are mature companies with slowing growth. It’s why they’ve been consolidating brands. The moment they can cut headcount bc of AI they will, and it won’t be replaced. Already happening
English
0
0
1
262
Michael J. Miraflor
Michael J. Miraflor@michaelmiraflor·
This is perhaps the most important thing anyone in the marketing/advertising industrial complex with 10+ years of experience can read in the current moment. Not exaggerating. Zoe unfortunately isn't on Twitter anymore (one of many who I admire who have left the platform).
Michael J. Miraflor tweet media
English
15
15
203
30.7K
Michael J. Miraflor
Michael J. Miraflor@michaelmiraflor·
I lost my mom this morning. She was the most loving, caring, and devoted person I have ever known. I miss her dearly and can’t imagine what life is going to be like without her. She fought so so hard these past couple of years. Logging off for a while, prayers appreciated.
English
305
14
1.6K
53.5K
Maureen Morrison
Maureen Morrison@maureenmorrison·
@michaelmiraflor It was the best Grammys in years and an incredible year for pop music in general. So many stellar albums. These are people who probably only pay attention to what the algorithms feed them and don’t follow music on their own. That said, I did miss the old twitter last night.
English
0
0
2
65