Dimitri@thedimitri
I don't like to blackpill, but it seems increasingly clear that it's over for Twitter.
Monetization started the decline, but it's only been accelerated by bots and AI fraud. Most viral posts are word-for-word recycled garbage from foreign bot farms. The replies to these viral posts are also bots. The articles being pushed to the timeline are nearly always written by AI. Even many of the "sexy models" at this point are AI-generated.
This isn’t really surprising. Monetization explicitly incentivizes people to extract as much value as possible from the system, and bots and AI are simply the most efficient means to do so. At the same time, AI is particularly good at producing the average of the human condition, and the uncomfortable truth is that the average person can’t resist engaging with soulless slop. When engagement is rewarded with cash, and machines can mass-produce content optimized for the median brain, this outcome is almost inevitable.
Many of these problems are solvable. Fairly simple rules-based logic could detect and remove bots at scale. The algorithm could easily be tweaked to incentivize thoughtful discourse and penalize obvious AI output. But Twitter won't do any of this because anything that hurts top-line metrics is off-limits.
That leaves us with an ostensible contradiction — everything is getting worse, but engagement is up. Of course, this really isn't a contradiction when you remember what the average person is like.
Twitter worked best when it was implicitly gatekept, and its users upheld their ends of the social contract to keep their local simcluster from collapsing. That contract has clearly been ripped to shreds. There are no guardrails. Seemingly smart people reply to obvious AI bait. Frauds endlessly cook up some engagement bait without an ounce of sincerity in any of the words they write. The soul of this place has evaporated. The old clusters of sincere communities are gone. Incentives are misaligned, AI makes slop cheap and infinite, and we're inundated with it, often without even realizing it.
I’m not innocent in this either. I try to make you laugh. I enjoy expressing myself through the weird and often fucked up ideas that pass through my brain. But I know what gets the people going, and I’d be lying if I said it isn’t fun to optimize posts for engagement and squeeze out some extra cash with very little effort. That’s the rot at the core of this place — even people who see the problem are subtly trained to participate in it. We are enslaved to this algorithm, but I'll keep on posting anyway.