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Monitoring MTS
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Monitoring MTS
@monitoringmts
A place for normal people to watch the singularity
Inscrit le Nisan 2026
8 Abonnements90 Abonnés
This will be the future of content pillars.
Have a specific content pillar that’s proven to work.
Test repeatable concepts around it.
Create another account for it.
Scale the show on that account.
Sweat Equity Podcast@onlysweatequity
Stop thinking in social shows. Start thinking like a TV network. "If my content pillars are education around X and entertainment around Y — how can I create a show for each pillar, then scale it to where you have show accounts?" — @alexgarcia_atx
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@jaredsuniverse like breakdancing while monitoring the situation x.com/monitoringmts/…
Monitoring MTS@monitoringmts
BREAKING🚨: @MTSlive is better with breakdancers. The swag gap of tech media is being closed.
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overheard in SF:
if we want to speed up distribution 10x, we should just hijack narratives and trends creatively.
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Monitoring MTS retweeté
@TechnoOptoPrime @MTSlive @cremieuxrecueil just watch? or watch with breakdancing and curated lo-fi city pop beats? lmk
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@MTSlive @cremieuxrecueil Looking forward to watching this! Let's Fuckin' Go!!!
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.@martinshkreli on how AI will crack drug discovery:
"Fundamentally, the drug game is an idea game."
"You have to toss and turn and say, ah, 'I wonder if you inhibited IL-1, would that work for Alzheimer's? Nah, I don't think it crosses the blood brain barrier...' And you keep thinking and thinking, and you have these ideas before you even put a drug into an animal or in a Petri dish."
"It's a theory game and, and AI can actually do that. It can actually zip through thousands of ideas and come up with something."
"Maybe it's Anthropic that does drug company, maybe it's OpenAI or maybe it's somebody else, but there could and should be a way to make this work."
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@goth600 MMTS = actually some guy in his garage (not Peter Thiel)
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Every company is a media company in 2026.
@a16z runs a full content studio. @sequoia produces “Crucible Moments” and publishes essays founders actually read. @stripe writes like The Atlantic. @Shopify has a podcast network.
These aren’t marketing departments; they’re publishers.
The shift is simple: attention moved.
Buyers don’t open cold emails. They scroll. They listen on commutes. They read newsletters in bed. If you’re not there, you don’t exist.
The companies winning in 2026 figured this out early. They stopped renting attention through ads and started owning it through content.
Podcasts, newsletters, long-form video, research reports; owned channels that compound while competitors pay rising CAC for the same clicks.
Here’s what most founders miss: this isn’t about “posting more on social media.”
It’s about becoming the category’s primary source of insight. When your audience learns the industry from you, pipeline becomes a byproduct.
If the two biggest VC firms in the world are building content studios, what’s your excuse?
Start publishing. Start filming. Start shipping POV.
Your company is already a media company. The only question is whether it’s a good one.
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@notthreadguy @amitisinvesting @a16z @MTSlive just watch? or watch with breakdancing and curated lo-fi city pop beats? lmk.
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Excited to be a contributor to a new media company backed by @a16z focused on breaking down events as they happen live @MTSlive.
Will be contributing a few times a week.
Time to monitor the situation…about the stock market! ⬇️
MTS@MTSlive
SAMA POSTS, BEN SMITH, 10X ENGINEER | MTS 4/22 x.com/i/broadcasts/1…
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