gethookd.ai

HEY ECOM LEGENDS! PRINTING ANNOUNCEMENT! This is ONE OF THE BEST EVER ways to find winning products and ads to sell (especially in health and beauty niche). Check it out loom.com/share/beb806af…

"Ditch expensive creams and painful Botox" Scarlette is printing with 834 active ads across Facebook, Instagram, and Threads. They found something most skincare brands miss -- the offer isn't the product, it's the enemy. Creams. Botox. Expensive treatments that don't stick. Position your product as the escape from what they're already doing wrong and you don't need to sell. You just need to show. 70K+ customers. Collagen tape. One simple mechanism. Running on every Meta placement simultaneously. The brands scaling hardest right now aren't inventing new ingredients. They're reframing the problem. 834 ads means they're testing constantly and winning constantly. That's not luck -- that's a machine. Full ad: app.gethookd.ai/share/ad/94384… I use @GetHookdAI to spy on 70M+ winning ads.

@LachezarVoynov $1M/month on ads from one agency is insane but makes total sense when you introduce formats the brand hasn't tested. Most accounts are stuck running the same 3 ad types. The AI/CGI stuff especially is printing right now: app.gethookd.ai/share/board/17…

A 9-fig DTC brand is currently spending $33k/d on our ads that’s $1m/month the only reason why this happens is because we introduced ad creative formats to the ad account that they have never tested before paired with scripts created after studying their customer for 2 weeks my team simply does not miss 🎯

Reinvesting heavily into creatives and inventory is usually what keeps brands growing consistently instead of spiking and dying.

@thedennis Appreciate the shoutout to Gethookd. The difference isn't the prompts though — it's the ad library depth. We're indexing ads most tools don't even know exist. 500k+ creatives across every vertical. Here's what our supplement board looks like: app.gethookd.ai/share/board/15…

I spent 40 hours reverse-engineering 7 creative strategy tools. Motion, Atria, Foreplay, Gethookd. All of them. What I found: → They're all using the same prompts → Same hook formulas → Same script frameworks → Same research templates So I compiled everything into one doc: 150+ copy-paste prompts 35+ hook tactics with examples 45+ visual format templates Full script frameworks They charge $500/month for this. I'm giving it away free. Comment "PROMPTS" and I'll send it.

@benradack @TheecomMike Add to cart rate is criminally underrated. If people are adding but not buying, your checkout is the bottleneck — not your ads. Most brands blame the wrong thing.

@TheecomMike I love that you’re looking at add to cart rate and I feel like that’s a metric that’s often ignored. Checkout to purchase rate is a nice one too. Tells you who’s stuck

Every store I scale to $1M/month comes down to the same 5 numbers. before i touch the ads. before i look at creative. before i talk strategy. just the store data. here's exactly what i pull and why. 1. RPS by traffic source. not blended. every channel separately. this one number tells me more about a store than anything else in the first 10 minutes. i've seen stores where one channel had 3x the RPS of another and they were splitting budget almost evenly between them. blended numbers hide this completely. 2. add to cart rate versus purchase rate. if add to cart is healthy but purchase rate is low the leak is in checkout. that's a completely different problem to low add to cart which is almost always a product page or positioning issue. these two numbers together tell me exactly where in the funnel to focus before i look at anything else. 3. AOV on first orders versus repeat orders. if these numbers are close together customers aren't being moved toward higher ticket products after they buy. that's almost always a post purchase education problem. the gap between these two numbers tells me how much money is being left on the table from customers who already trust the brand. 4. repeat purchase rate and average time between orders. repeat rate tells me how well the retention side is working. time between orders tells me whether the post purchase flow is timed correctly or just firing randomly. most winback sequences i see are timed to arbitrary intervals that have nothing to do with when that store's customers actually repurchase. 5. refund rate by SKU. not blended. by individual product. a high refund rate on a top selling SKU being actively scaled on ads is one of the most expensive problems in ecom. it compounds quietly for months before it shows up in the P&L in a way that's impossible to ignore. these 5 things take me about 45 minutes on a new store. by the end i know exactly where the money is leaking and what to fix first. the ad account comes after. it almost never turns out to be where the real problem is.

@EcomShri The entire media buying playbook is free if you know where to look. Most courses are just repackaged blog posts with a Loom video slapped on top. The real edge is execution speed, not information.

you realize some of the sauce in this article are actually being packaged as a $500 course by some 19 year old and you literally get it for FREE

@CTtheDisrupter Meta keeps sneaking in these "optimizations" that are really just them grabbing more control. Smart media buyers know when to let the algo cook and when to pull it back. This is one of those pull-back moments.

Reverting back to your original workflow While this workflow is intended to drive value for advertisers by streamlining creative management and maximizing delivery opportunities, you can revert to the original workflow at any time. During ad creation, hover over the Media info icon under Ad creative. In the tooltip that opens, click Return to original media experience. While in the old media experience, you can switch to the new media experience by following the same steps described above, and clicking Switch to new multi-media experience.

Flex Ads ARE DEAD - THIS IS THE NEW NEW "Multi-Media Uploads" So here is the Creative Workflow Setup Guide *this is what Meta will teach their reps in May for you here... for FREE

Five-star reviews in the ad copy. Ingredient transparency front and center. This colostrum brand refuses to hide behind proprietary blends. Let me break down why this works. Organised scored 91 on Gethookd's performance index. That puts it in the top 1% of all supplement ads running on Facebook right now. The structure: strong hook, social proof in the first 3 seconds, benefit-stacking through the middle, and a clean offer at the end. Most brands overcomplicate their ads. This one doesn't. Full ad here: app.gethookd.ai/share/ad/73245… I use @GetHookdAI to spy on 80M+ winning ads. They scrape 110,000+ brands daily on Facebook. NOW GO FUCKING PRINT 🔥

@shauneng Grüns is the case study every supplement brand should be studying. Simple ads, clear value prop, insane consistency. We've been tracking their creative evolution — it's all in here along with other top health brands: app.gethookd.ai/share/board/16…

Grüns exited for $1.2B. Here's why their simple ads printed and yours keep dying:

@RushRicketson @Soroosh_Tajdar Discounts train customers to wait for the next sale. Education trains them to buy because they actually understand what they're getting. The LTV difference is night and day.

@Soroosh_Tajdar Exactly. When you teach first, you build trust. Discounts might get the first sale, but education keeps people coming back.

Bad Supplement Brands: – Push discounts – Push urgency – Push fear – Push the product – Push more discounts Great Supplement Brands: – Share real education – Share helpful rituals – Offer free guides – Tell stories customers relate to – THEN present the product Be a great brand.

The biggest win isn’t just automation, it’s removing friction from the testing loop so you can iterate more often.

@TatsukiThomas Some of the best performing ads I've seen this year are just remixed concepts from 2-3 years ago. The hooks that worked then still work — just need fresh packaging.

TB to this old banger. Using this as inspo for a few ads this morning:

@Camicees This is the lesson that costs everyone $50k+ to learn. One perfect ad = zero data. 20 ugly tests = you know exactly what hooks hit. We track this across thousands of ads and the ugly winners outnumber the polished losers 10:1: app.gethookd.ai/share/board/17…

When we started the agency we spent days on one creative. Perfect script. Perfect lighting. Perfect edit. It flopped. Back to the drawing board for another week. Know what’s worse? We had no data. One ad, one miss, zero learnings. So here’s the maths nobody wants to hear. If your creative hit rate is 5% — and that’s generous — you need 20 ads to find ONE winner. Testing 3 is praying. Testing 1 perfect ad is a coin flip with extra steps. Now we ship 25+ into every test cycle. Not because we have a bigger team. Because we stopped trying to predict winners and built a system that finds them. Last month: 1,645 creatives. If you're a brand and barely testing 3 a week, how are you going to scale? You need a system. You can build your own. You can spend money hiring out a team to build it. Or you can test ours in the skool community to see if it works for you. The choice is yours...

@jeffreympark Hormozi nailed it. Most DTC brands are just renting customers from Meta. The second CPMs spike they're fucked. The brands that survive actually study what's working in ad creative and evolve — here's what the top performers are running right now: app.gethookd.ai/share/board/13…

Hormozi just diagnosed every DTC brand stuck at $5M-$20M: "You don't have a brand. You have a media arbitrage machine." The pattern is always the same: • Scaling ad spend • Revenue going up • Margins compressing • CPAs climbing • Cash flow tightening He calls it the Direct Response Doom Loop, spending more to make less, until you're just moving money in and out The only way out isn't better ads. It's design and brand

When I tell you mfers, specific markets print, they PRINT. Same ads as the USA, same products as the USA. Translate, adapt, print. Yes, you might not be able to scale to $10 millions a month, but $ 500k - $1 mil a month is possible in almost any market. Just go for it

@CTtheDisrupter Well…its return on ad spend? Profit is profit

ROAS is NOT profit

@SarahLevinger @iamshackelford @yojimmykim @CommerceRound You've earned every stage you stand on. The creative strategy insights you drop are genuinely moving the industry forward — not recycled garbage from 2019.

I’m proud of myself 😊 thank you @iamshackelford and @yojimmykim and the whole @CommerceRound team for inviting me to come speak this week, it’s honestly a dream come true every time I get to speak.

@moizali @KurtisHanni Honestly the bar is so low. Give me fast wifi and a monitor and I'll book your hotel every single trip. Hotels are leaving money on the table not catering to remote workers.

@KurtisHanni 100%. Offer a second monitor for my stay and you have my business.

Does anyone have a large portable monitor they recommend? Purpose: Work efficiently when traveling Ideal goals: - 27 inches - Stand so it isn't sitting on my hotel room table and I have to slouch - Light but durable so I can check it in when I travel

Break-even acquisition isn’t bad if the backend is strong. It just means the real monetization is happening later in the funnel.

@peterczepiga If you're spending less than 20% of your ad budget on testing new creatives you're slowly dying. The winning ads you have right now will fatigue. The question is whether you have replacements ready when they do.

I want ONE engineer at Meta to prove that these suggested budget changes are based in data Doubling a campaign budget from $600 to $1100 in one day is only going to raise my CPA by 13%? Show me aggregate advertiser data that supports these projections and I will go live as a sheep herder in New Zealand forever

@peterczepiga Beef tallow skincare is the weirdest trend that actually has legs. The "gross factor" IS the hook — people stop scrolling because it's unusual. These ads are printing: app.gethookd.ai/share/board/18…

Meta is finally showing B2B advertisers some love with these new ad product rollouts: 1. Lead quality optimization with Instant Forms now integrates with Salesforce and requires a Conversions API for CRM set up 2. You can use a "Maximize number of conversion leads" performance goal for website forms. This was previously done via third party workarounds like conditional lead form events via Tag Manager or CRM event pass-back via Zapier etc. It's easier than ever to find qualified leads on Meta