Shri Kanase

We’ve worked with & are currently working with some of the biggest eCommerce brands in the WORLD. Scaling them profitably with Google ads alone. This wasn’t just done by propping up branded ad spend. But rather through an eco-system based approach that: > Increases perceived value of the products > Gets the algorithm on the brand’s side > Shows the product as a solution to problems If you’re an eCommerce brand owner, you understand the importance of efficiency. Of spending your adspend based on your true ROAS & revenue goals. It’s not just about launching a bunch of campaigns and hoping something works. My team of some of the best Google ads strategists will not only make things efficient for your brand.. But they’ll also scale it to the next level. Focus on doing what you’re best at. And let us scale your Google ads for you. Click the link below for more info: yorumarketing.com

ecom in your 20s: > start a brand with savings you can't afford to lose > work 14 hour days for 8 months > make your first $10k month and think you figured it out > get humbled the very next month > rebuild with half the ego and twice the data > finally start compounding there's no shortcut through that sequence. everyone pays it.

@TobyWalleruk the goal isn't to impress other marketers, It's to convince the customer

Our best performing ads this year: - Filmed on an iPhone in someone's kitchen with awful lighting - Used AI to push things further - Doesn't feature a real person at all. Fully synthetic - Watched it deliver the right message to the right audience - The client hated them - The customer didn't “Media buyers are obsessed with ugly ads.” Sometimes we do, sure. But we're not waking up asking how to make a brand look worse. We're waking up asking how to make someone buy. I don't really care if an ad's ugly. Or whether the person in it exists. Customers buy outcomes. That's what we get paid for.

@theigorsilva getting the first sale is only part of the job, the real value comes from giving people a reason to come back

Acquiring a customer is expensive, but the bigger leak can happen after the first purchase. Most Shopify brands track CAC. Far fewer track the experience that decides whether customers come back... Post-purchase is part of the conversion journey too.

@AlecMacGillis Bro locked in, W wife

This is pretty bleak.

@CliftonSellers all effort has it reward, no matter how small

Over-night success is a fairytale The work is the work Most can’t stomach it and that should make you want to do it even more

@Nugennath Storytelling make costumers think like "how did bro knows my exact problem"

Storytelling ads are a game changer to increase your TAM for visual brands Explained in depth 👇 youtu.be/gZjFX6n0JYM?si…

@BHeathMarketing Yea, when you understand your customers, the platform becomes much easier to work with

Optimise for your customers first and the ad platform second.

@ecomlegend this is so true man, it hits different then

hitting my first $1k/day in ecom felt 100x better than my first $100k/day

@HamptonAc_ 💯

@EcomShri W

$57k/month at 2.1x ROAS. that's where this liquor brand was when they came to us. now they're making $251k/month at 8.48x. revenue 4x'd and the return on every dollar also 4x'd with it. - U.S. based liquor brand - $57k/month → $251k+/month - ROAS from 2.1x → 8.48x when the foundation is actually built right, revenue and ROAS don't have to fight each other. they in fact scale together.

@HenryCrochemore that's true, people don't stop because they see your product,I think they stop because the first few seconds feel familiar and make them think, "That's me."

It's interesting how many high-performing ads start with everyday frustration instead of product benefits. Familiarity tends to stop the scroll.

@JurrianEerden google Ads and Meta work best together, one captures demand, the other creates it

Google Ads as your main channel is the most easy way to do ecom

@castedev I love reading sometimes

Today is a weird Monday. - I went to an opera singer degree. - I bought this new book that I love. It is like Solo Leveling. I'm reading it while Claude Codex and Cursor are working lol. - Updating Codemote with some juicy features.

@aporiabuilds a great ad gets attention, a matching landing page turns that attention into trust

Why your store gets traffic but no sales: The ad made a promise. The landing page didn’t keep it. This is called message mismatch. It kills conversion rates silently. The customer should feel like the ad and the page are one continuous sentence.

This is what that system looks like in action. $100K-$300K+/Mo added from cold traffic, profitably. Want this for your brand? Apply and you'll walk away with a 90-day plan built around your account: go.yorumarketing.com/?utm_source=tw…

@LachezarVoynov i like that you treated the winning ad as data, that's how you build a repeatable system

Here’s how we went from $500/day to $7,000/day in spend in 90 days. This is a supplement company we’re working with. The media buying setup is pretty easy: 1 CBO campaign. That’s it. We dump every single new ad inside of it. For a very long time we had only 1 main ad creative that was taking all the spend. We decided that it made more sense for us think that our creative is shit rather than blaming the algorithm for being biased towards spending on one single ad. Turns out we were absolutely correct. We are working with the fastest growing supplement brand in the world, for which we produced an ad that went from $0/d in spend to $33,000/d in spend within 7 days. That was an indication that we had a winning: - angle - avatar - creative format So we took this learning away and implemented it for the other client. The new ad turned into a winner instantly, which allowed us to scale from $500/day in spend to $3000/day in spend within 2 weeks. We then kept producing ads with one goal in mind: creative diversity. So we did a lot of: - AI VSLs - Pixar AI podcasts - Offer-heavy statics - Creator-led UGC which allowed us to keep scaling. All the ads are sending traffic to a listicle: X reasons why this is the best product for people who are XYZ Every point has a: - headline - image - short DR body - CTA At the bottom of the page we introduce a stupid offer that makes the purchase a no-brainer. We then send traffic to a PDP that reinforces the same benefits & uses the same language we use on the listicle. This is a subscription offer so revenue compounds each month. I’m pretty sure we can hit $1m/mo very soon. Everything started with finding a winning ad though. We took the idea from another account we made it work for. That’s one of the biggest benefits of partnering up with an ad creative agency that works with the fastest-growing DTC brands on the planet. It’s a shortcut to success.

@ecommilan the algorithm is powerful, but your testing process is still your biggest advantage

Advantage+ shopping campaigns work incredibly well until they don't. Running 100% ASC with no manual testing campaigns alongside is building your distribution on quicksand.

@DTCMidas I think too many founders optimize for building in public instead of getting in front of customers who'll actually pay

I’ve been scrolling a bit through the app/saas building community here on X, but it’s mostly just broke indie hackers, trying to sell indie hacking tools to other broke indie hackers I think if they just learnt how to properly run ads they all would be way richer

@adamtaylorl it's the same mindset we apply to Google Ads, winning angles are data you compound, not luck you chase

How to build a creative system that turns dying ads into data and scales spend without destroying CPA: (100% proven method)

@adamtaylorl i like the point about writing in the customer's language, most brands sound like marketers instead of sounding like the people they're trying to reach

Honest answer from someone who's got multiple supplement brand clients spending 7-figures per month on Meta: The supplement space in 2026 is the hardest it's ever been to enter. Here's 4 pieces of advice so you can actually scale. 1. You must understand what you're bidding against before you spend a dollar Gruns, IM8, Seed – these brands aren't winning because of their product or their celebrity backing. They're winning because they can afford to lose money on the first sale. They have 50%+ subscription retention by month 3. 30%+ by month 6. Plus investors' capital. That means they can pay $100 to acquire a customer their competitor is trying to get for $35. If you launch a supplement brand in 2026, you're not just competing on creative. Before you think about ads, think about LTV. Subscription model, email retention, repeat purchase rate. Get that dialled in. The best creative in the world can't save you if the math doesn't work. 2. Post-Andromeda, your creative is your targeting. Meta scrapes your ad visuals, your copy, and your landing page to decide who to show it to – before it's spent a single dollar. Audience targeting is almost irrelevant now. The creative does the work. That means one thing: the brands that win are the ones who know exactly who they're talking to and write ads in that person's language. Not marketing language. Their language. Pull your customer reviews. Pull Reddit threads where your buyers are. Pull your post-purchase surveys. Extract the exact phrases people use to describe their problem before they found you. "I've tried three different creatines and none of them actually made a difference" is not the same angle as "improve athletic performance." One of those makes someone stop scrolling. The other sounds like a label. 3. Map your creative across all 5 awareness levels. Most supplement brands run one type of ad: bottom-of-funnel. Everything mentions the product. Everything assumes the viewer already knows they have a problem. They run out of warm audience. ROAS drops. They blame the algorithm. The brands scaling to $1M/month have ads running at every level: — Unaware: "If you have ADHD, your brain has been running out of magnesium by lunchtime" (no product mention, pure education) — Problem aware: "Why you're still not recovering properly after 40" (names the pain, builds the case) — Solution aware: "Why this replaced my $80/month supplement stack" (differentiation, us vs. them) — Product aware: Social proof, testimonials, authority figures — Most aware: Direct offer, risk reversal, urgency Post-Andromeda, Meta's algorithm automatically shows the right ad to the right person. But only if you've given it the right creative to work with. 4. Build a system before you need volume. IM8 has 1,500+ active ads. They didn't launch 1,500 ideas. They started with 28, found what worked, and compounded it. That's the only way to scale creative without burning cash. When an ad works, extract the DNA – the angle, the emotional trigger, the specific framing. Then compound it three ways: > Swap the winning hook onto a proven format from a different angle > Take the same angle and test it in a completely different format (UGC → static → founder ad → podcast style) > Write 5 hook variations – same concept, same body, different first 3 seconds. One of those five will almost always outspend the others 30 to 1. We took a brand from $15K/month in ad spend to 400K/month in 7 months using this exact process. Same system we used to take another brand from $235K to $750K/month in revenue in 120 days. The gap between brands scaling profitably and brands burning cash isn't the product. It's whether they have a system or not.