Shri Kanase

We’ve worked with & are currently working with some of the biggest eCommerce brands in the WORLD. Scaling them profitably with Google ads alone. This wasn’t just done by propping up branded ad spend. But rather through an eco-system based approach that: > Increases perceived value of the products > Gets the algorithm on the brand’s side > Shows the product as a solution to problems If you’re an eCommerce brand owner, you understand the importance of efficiency. Of spending your adspend based on your true ROAS & revenue goals. It’s not just about launching a bunch of campaigns and hoping something works. My team of some of the best Google ads strategists will not only make things efficient for your brand.. But they’ll also scale it to the next level. Focus on doing what you’re best at. And let us scale your Google ads for you. Click the link below for more info: yorumarketing.com

We've scaled over 593 Ecom brands beyond 7-8 figures with Google ads. And we can scale yours too. If you're looking to scale to 6 & 7 figure months this year... Schedule a free strategy call with me below to get started: yorumarketing.com/contact-us?el=…

Most agencies are talking about how they got 50 new clients last month We're talking about how we worked with one big client for over 2.5 years Growing them from $471k per month on average to $900k per month during their slow season All with a Google ads ecosystem that: > Puts their brand + products as the #1 solution to their ICP's desires > Allows them to win high intent auctions

Most brands running Demand Gen on Google use one creative format and call it a day. Static image. Generic headline. Maybe a carousel if they're feeling adventurous. Meanwhile the algorithm is starving for signal variety. Demand Gen campaigns pull from YouTube, Discover, and Gmail placements. Each surface has different engagement patterns. A 15 second video that stops a YouTube viewer mid-scroll won't perform the same as a product carousel inside someone's Gmail tab. The play is feeding the system multiple creative formats simultaneously. Short video, static product shots, lifestyle carousels, and text variations. Let the algorithm figure out which format converts on which surface. This does 2 things most brands miss entirely…

 First, it compresses the learning period because you're generating signals across more placements faster. Second, it builds a richer audience profile inside your account. Performance Max pulls from that data. When your Demand Gen campaigns generate engagement across 3 formats instead of 1, the downstream campaigns get smarter, faster. The brands treating Demand Gen as just "display but prettier" are leaving the strongest signal source in Google's ecosystem completely underutilized.

I wish someone would have told me about this back when my own eCom brand was stuck at 6-figures One of the most important things you can read if your goal is 7-9 figures (I talk about the exact strategy that'll take you there in this article)

We've scaled over 593 Ecom brands beyond 7-8 figures with Google ads. And we can scale yours too. If you're looking to scale to 6 & 7 figure months this year... Schedule a free strategy call with me below to get started: yorumarketing.com/contact-us?el=…

Know what's better than scaling many products consistently with Google ads? Scaling one product for months and years. I know because I've done this. Over and over. I have a Google doc mentioning my strategy on how I do this I'm sharing. Like + RT + Comment "Sale" and I'll DM

We've scaled over 593 Ecom brands beyond 7-8 figures with Google ads. And we can scale yours too. If you're looking to scale to 6 & 7 figure months this year... Schedule a free strategy call with me below to get started: yorumarketing.com/contact-us?el=…

We've scaled over 593 Ecom brands beyond 7-8 figures with Google ads. And we can scale yours too. If you're looking to scale to 6 & 7 figure months this year... Schedule a free strategy call with me below to get started: yorumarketing.com/contact-us?el=…

The Google ads platform has changed more in the last 7 months than the previous 7 years combined And the way 7-9 figure brands approach Google has changed a long with it It's no longer about treating each marketing channel separately Because reality is, it has turned into an entire ecosystem A great example of this in effect is Ralph Lauren's Google ads strategy Someone sees their Instagram post showcasing Ralph Lauren's Spring collection They don't click through right away but just become aware the collection exists 3 days later they're browsing Youtube and see Ralph Lauren's video ad showing styling options for the exact pieces they saw on Instagram The ad doesn't hard-sell It educates on how to incorporate the pieces into existing wardrobes They watch 75% of the video. Still don't click. But engagement signals flow into the system.. 5 days later they search "spring blazer women" on Google Ralph Lauren's shopping ad appears showing the blazer from both the Instagram post and YoutTube video They recognize it. Click through. Browse. Add to cart. Don't purchase yet Now they're in the retargeting sequence Day 1 after cart abandonment they see a display ad showing the product with social proof from recent buyers Day 3 they get an email mentioning the item in their cart with styling suggestions and free shipping offer Day 5 they see an Instagram story ad with customer photos wearing the blazer in different contexts Day 7 they search "Ralph Lauren blazer" directly. Brand Defense campaign captures this search at low cost. They land on product page. See reviews. See guarantee. Purchase. The attribution system shows last click to Brand Defense campaign But the reality is Instagram created awareness. YouTube built consideration. Shopping captured research. Retargeting nurtured decision. Brand Defense closed the sale Every touchpoint fed the next. Every signal compounded This is why Ralph Lauren scales profitably while smaller brands struggle They're not running disconnected campaigns.. They're running one connected machine where each component strengthens the others The brands that will dominate their categories in the next 3 years are building these connected machines now. While competitors argue about whether to invest in Meta or Google or email or organic the winners are building systems where all channels strengthen each other. Your channels should work together not compete for budget. Every touchpoint should feed the next. Every signal should compound. That's how you build acquisition infrastructure that scales predictably instead of campaigns that plateau when you try to grow. Ralph Lauren understood this years ago. Most e-commerce brands are just figuring it out now. Start building the connections.

Do you have an eCommerce Brand making over $50k/m? If you're looking to scale to 6 & 7 figure months this year... Schedule a free strategy call with me below to get started: yorumarketing.com/contact-us?el=…

A new client we recently started working with thought I had gone crazy.. This was because I told him his $70k/mo brand wasn't growing because they were adding too many things Constantly throwing in new campaigns Increasing bids and budgets rapidly with no clear signs of improvement He still decided to work with us and he hit $254k the following month Their original strategy before we began work was all about horizontal scale Demand gen, search campaigns, shopping variations, the whole list Every agency before me had told them the same thing: add more volume to every section So they did exactly that And they stayed stuck at $70,000 a month with a 0.5x ROAS I opened their account and saw the issue immediately It was never a campaign problem Their product feed was so broken that Google’s algorithm thought they were selling healthcare products They sell BMW car parts Their tracking recorded only two conversions over two months, even though the backend clearly showed real sales happening So I didn’t launch anything new Instead, I fixed the product feed, corrected the tracking, and simplified everything into a clean three campaign structure - 2x Performance Max campaigns (focused on best performers vs everything else) - 1 x Cold traffic dynamic search campaign Then I told them… “Do not touch it. Do not add anything. Just let it run” We doubled their ad spend, and the return held Now this is where 90% of brands mess up When something starts working, the instinct is to expand Add more campaign types, test new strategies, and layer in complexity That instinct kills momentum We kept the same structure through Q4 and into January The only thing we changed was the budget. Vertical scaling only They crossed 6 figures off of a simple setup Google literally wants your strategy to be as simple as possible Complexity only takes your brand further away from the set goals

@Co1eem Used to do this back when I had my fashion brand And the amount of returning customers + new revenue I got just from people posting that thank you card online is immeasurable

Such an overlooked thing for ecom Including thank you cards with orders. They cost basically nothing. (less than a dollar) Your logo + Thank you for choosing (brand) here’s a 15% discount off your next order! Use code xxxxx So simple. So effective. Cost almost nothing.

@andyantiles_ This is the turning point the quick money brand owners will be wiped out. Hard initially but worth it long term for the community as a whole

I have a friend who has been running a dropshipping brand at $3m/mo at 2% net margins He spends 20m/year on his Chase card Got 60m in Chase points last year alone He legit travels like a billionaire Unlimited first class flights, presidential suites at the craziest hotels in the world Last week meta moved him to invoicing Absolutely devastating My man played the game at the highest level And it’s all over because some corporate suit moron took away the greatest gift of internet entrepreneurship

One of my YouTuber friends co-acquired a jewellery brand with a partner, but was stressed AF. Called me in January with Valentine's Day 6 weeks out. He was burning $300/day with nothing to show for it. Asked me what to do. I told him to cut spend to $50/day. He thought I was insane. But the product feed was broken. Scaling broken sh*t doesn't fix it... it just burns money faster and gives you worse data to make decisions with. So he sat on $50-100/day for 3 weeks and just watched. 3x ROAS. Then 4x. Profitable, but small volume. The goal wasn't to win yet... it was to find out if the foundation was actually solid. Mid-January, something changed. Google started overspending his daily budget on its own. $80 became $120… then $150. The algorithm found buyers without being told to. That's the only signal worth trusting. I told him now was the time. He went from $100/day to $600/day in about a week. Valentine's Day came. Most profitable sales period he'd ever had. In the slow season now, he doesn't drop below $200-300/day. Pulling $60-90K a month at 3x ROAS. Q1 this year was $200K higher than Q1 last year. And the guy who used to message me every day asking if he should change something... now spends maybe 20 minutes a week in the account. Several agencies have always told him to spend more. It was good he asked me before he decided to run up the money printer..

One of my YouTuber friends co-acquired a jewellery brand with a partner, but was stressed AF. Called me in January with Valentine's Day 6 weeks out. He was burning $300/day with nothing to show for it. Asked me what to do. I told him to cut spend to $50/day. He thought I was insane. But the product feed was broken. Scaling broken sh*t doesn't fix it... it just burns money faster and gives you worse data to make decisions with. So he sat on $50-100/day for 3 weeks and just watched. 3x ROAS. Then 4x. Profitable, but small volume. The goal wasn't to win yet... it was to find out if the foundation was actually solid. Mid-January, something changed. Google started overspending his daily budget on its own. $80 became $120… then $150. The algorithm found buyers without being told to. That's the only signal worth trusting. I told him now was the time. He went from $100/day to $600/day in about a week. Valentine's Day came. Most profitable sales period he'd ever had. In the slow season now, he doesn't drop below $200-300/day. Pulling $60-90k a month at 3x ROAS. Q1 this year was $200k higher than Q1 last year. And the guy who used to message me every day asking if he should change something... now spends maybe 20 minutes a week in the account. Several agencies have always told him to spend more. Good thing he called me instead.

It took me 7 years to understand how to manipulate the Google ads algorithm & get it on my side.. This 13 minute video goes over everything I learned: youtube.com/watch?v=4OFmSH…

Google's algorithm openly practices favoritism and there's not much we can do about it Even at identical bids for identical keywords some brands get favored while others get downgraded to worse traffic quality The difference isn't budget or bid aggression The difference is authority signals the algorithm has learned to recognize and reward I discovered this pattern in 2021 managing 2 liquor brands in the same category with nearly identical products Brand A had a strong product feed with a 4.8 star rating from 200+ reviews Website was solid and descriptions creative Brand B had a generic feed with 3.9 stars from 40 reviews. Slow site Product pages looked like a 5-year old created them We ran identical campaigns. Same keywords. Same bids. Same budget allocation Brand A got 3.2% conversion rate at $2.40 average CPC running 7.9x ROAS Brand B got 1.4% conversion rate at $3.80 average CPC running 3.4x ROAS Brand A was getting better traffic at lower cost despite bidding the same amounts The algorithm had learned Brand A converts reliably so it prioritized showing their ads to higher-intent searchers Brand B got the leftover traffic that was less likely to convert anyway This is authority bias Google's AI doesn't just run auctions based on bids.. It evaluates whether your brand deserves premium traffic based on historical performance signals and quality indicators Strong authority signals tell the algorithm this brand converts well so give them quality traffic Weak authority signals tell the algorithm this brand has conversion issues so send them lower-quality traffic even if they bid high Your goal is to make sure every part of your funnel sends high quality signals back From the product feed to the reviews to the website conversion rates This forces your costs to drop and profitability to increase