Johnny Profound
10.1K posts

Johnny Profound
@JohnnyProfound
$30m generated with creators on TikTok | Building the future @ project nexus




I got robbed by .@kalshi and ex-@cluely team for $100k Here's exactly what happened with receipts I ended up doing marketing for them via .@instinct_inc and the goal was simple: Post content on faceless pages, get paid per view at the agreed RPM. Listen to the guidelines and create the content So I went to work and delivered over 180 million views (majority coming from very viral videos) At the agreed rate of the campaign, that's over $100,000 owed Then the ghosting started .@elamri wouldn’t respond to my DMS for days after i told him about the payout Then suddenly mass rejections start coming through Videos that had been live for weeks generating millions of views, content that was performing exactly as intended, all rejected The reason (according to the kalshi marketing team): “We don’t approve gooner content” What were they referring to though? My video of one of the top 20 sportswomen in the world was deemed as “NSFW” by them and therefore not approved DESPITE the video having 5M+ views and directly promoting them I have 20+ screenshots of conversations of them trying to explain why and Dris refusing to pay me Dris’ own words: "they ideally just want sports content / memes (which was later direction)" Read that again. "LATER DIRECTION" ASIDE from not paying me for my content and calling it “gooner content” They're literally admitting the direction came after I'd already delivered After the views were already counted. After they realized how much they'd owe me Videos with female athletes apparently don't count as sports to them I asked Dris directly "so by this logic female sports doesn't exist?" His response: “tried mentioning this earlier will try to see if sent" It's been 4 weeks of ghosting now I’ve not been paid anything after generating 200M views I've tried handling this privately but it’s genuinely getting to a point Everyone I mentioned is at fault here because I've been ignored, ghosted, and had 100 excuses made on why I couldn't get paid To the Instinct and the Kalshi team: you know what you owe. It’s VERY scummy of you to think you can get away not paying marketers what you owe them Will never be doing business with these guys again









A detailed and brutal look at the tactics of buzzy AI compliance startup Delve "Delve built a machine designed to make clients complicit without their knowledge, to manufacture plausible deniability while producing exactly the opposite." substack.com/home/post/p-19…





This is the clip Marc is referring to:




If youre in media Pay the f*ck attention to what Burger King is doing right now This will be taught in Harvard business school in 30 years





