Visually.io

A @Shopify brand lifted conversion 8.5% by adding ONE LINE at checkout. They added: “Congrats, you’ve got free shipping 🎉” (Only for users that crossed the shipping threashold*) That’s it. WHY IT WORKED: Checkout is where doubt gets loud. The shopper is thinking: • “Is this worth it?” • “Should I wait?” When you confirm the win (free shipping unlocked) → you REFOCUS users from doubt to progress. DO IT SMART: A/B test micro-reassurance lines, to find what resonates with YOUR audience. Or even better - specific segments within your audience (i.e. new vs returning, collection / product type) *Adding a video showing how to set this up BY SEGMENT in the comments.

A @Shopify brand lifted conversion rate 6.9% by making ONE thing sticky on their collection page. They made the promo bar sticky. That’s it. WHY IT WORKS: When users scroll, you’re removing uncertainty while they’re deciding. A constant reminder like: • “Free shipping” • “Free returns” • “100% money-back guarantee” …keeps the reason to continue visible the whole time they’re browsing products. Less doubt → more clicks into PDPs → more checkouts. IMPORTANT TIP: I’ve seen brands get an even bigger lift just by optimizing the copy. “Free returns” and “100% money-back guarantee” don’t land the same for every audience. So don’t guess. A/B test.

A @Shopify brand grew revenue 6% by moving ONE thing HIGHER on their product page They A/B tested moving product recommendations to the top of the PDP   (for new shoppers landing on PDPs from ads). That’s it. IT WORKS FOR 2 REASONS: 1️⃣ The “low-price click” effect Some shoppers land from ads because the low price pulled them in. But if you show them better / slightly pricier alternatives immediately → they often upgrade. RESULT: higher AOV 2️⃣ The first seconds are the decision window. More options early → more chances to win the click. RESULT: higher conversion rate — I added a quick video in the comments showing how to set up this A/B test on @Visuallyio so it targets only new visitors who land on a PDP.

A @Shopify brand grew conversion rate 5.6% by making ONE thing 5% smaller. They narrowed the cart drawer. That’s it. WHY IT WORKED: • The old layout had a “Continue Shopping” button • People kept clicking it → and not checking out Shrinking the drawer made it obvious: You can keep browsing without being “invited” to leave checkout mode. Less distraction → more checkout focus → higher conversion. IMPORTANT NOTE: If your average cart is ~1 item, you may want to test removing “Continue Shopping” cues entirely. That means keeping the cart drawer at full width, and pushing a single path: Checkout. Don’t assume. A/B test it.

A @Shopify brand lifted conversion rate 6.2% by removing ONE thing from their collection page. They removed the banner. That’s it. WHY IT WORKS: Collection pages are for finding products, not branding. A big static hero pushes the grid down (especially on mobile) → fewer products seen → fewer product page views. Sometimes: no banner → more products above the fold → more PDP clicks → higher conversion. IMPORTANT TO NOTE: If your banner adds real decision help (quick filters, promo/shipping/returns info), it may be worth keeping. This is mainly for the static “brand-y” banner. Don’t assume. A/B test it.

A @Shopify brand grew revenue 5.8% by removing ONE thing from the sticky Add to Cart. They removed the price. That’s it. WHY IT WORKS: • When shoppers are deep-scrolling, they’re building confidence. • A sticky bar flashing $265 can snap them back into hesitation mode. Sometimes: no price → fewer second guesses → more Add to Carts. IMPORTANT TO NOTE: This often works best on higher-ticket items. (Although Amazon also hides price in sticky CTAs) A/B Test it. Don’t assume.

If your average items per order is under 1.3 - Here’s a 9.9% revenue lift you might be missing: 👉 Test adding a “Buy Now” button that skips the cart and sends shoppers straight to checkout. Sounds simple? Because it is. For single-item purchase brands, the cart step is just friction. It adds time. Adds distraction. Adds drop-off. Removing it doesn’t just smooth the experience, It directly impacts conversion. Takes minutes to test with @Visuallyio.

A @Shopify brand grew revenue 4.6% by turning ONE thing red. They changed the cart numerator. That’s it. WHY IT WORKS: Red pulls the eye to the cart, the closest step to the checkout. - No lost momentums - No re-hunting past picks More shoppers move forward → more checkouts. BONUS TIP: Pair the red numerator with a subtle animation.

A @Shopify brand grew revenue 5.2% by making ONE thing in the cart 60% bigger. They enlarged the product image. That’s it. WHY IT WORKS: Bigger visual = faster reassurance - No squinting. - No second-guessing. - No bouncing back to PDP to double-check. Less friction → more people actually hit checkout. BONUS TIP: Add a zoom button. Let them see every detail before they commit.

I love this - Claude Code is getting really close to pixel-perfect CRO… but the missing piece is the last mile: knowing your Shopify context (theme, catalog, promos, shopper behavior) and actually shipping safely. That’s exactly why we built @Visuallyio Copilot: one-click install, zero code, it analyzes your store in real time, then you type what you want and it turns it into requirements → design → production-ready code → deploy (and you can A/B test it). It’s the difference between a great mock and a live a/b test in minutes - here are some real life examples.

@RomanEcom @daviefogarty Sure. You can test pricing, shipping thresholds, themes, personalizations 1 and much much more. We’re even compatible with checkout extensibility.

@daviefogarty Can you test pricing

If you are confused about what CRO tool to use go check out Visually. Has been a legit game changer for Oodie.

11.2% increase in conversion rate and ~50% of @Shopify brands won't even test this. Blows my mind!

@DylanAnder 🔥+❤️=🤯

🎉 BIG ANNOUNCEMENT 🎉 Heatmap raised a $4m Seed Round!!! Here’s how we raised, why we did it, and the HUGE vision for Heatmap: Read along, promise it’s worth it. 👇👇👇

@gorgiasio @triplewhale @loop @ShipBob Register here: bit.ly/3xab9I3

Join us on June 13 to hear from @gorgiasio @triplewhale @loop @ShipBob and Visually.io on the hottest AI and automation innovations for commerce --> bit.ly/3xab9I3

@morenatlv @Organic_Basics 🚀

@souravghosh @mereditherin 🚀🚀

Meta is indeed driving us mad 🤯 Btw I am curious. Did you try 1 CBO Sales (Purchase | Website + Shop | Lowest Cost) campaign? Not ASC. Not Manual Bidding. 1 Broad Adset. Put all your past best performing (Top spending, Low CPM & within acceptable CPA) Ads by post ID into it. Truly differentiated creatives en-gb.facebook.com/business/m/sma… More: souravghosh.notion.site/Facebook-Meta-… (Btw your tweet is featured, hope you don’t mind) Want to test new ads? Make it compete against that ‘Winner Ads’ Ad set within the same CBO. With another normal broad ad set. Or with a broad DCT ad set. You can set Auto rules to turn ads on & off based on ‘Amount Spend’ tiers & ‘Minimum Purchase’ requirements to hit your CPA goals. This account simplification is something I’ve tested from newest brands to 7 figure+ brands. In the last 2 months, moving to this 1 Campaign Structure for a 7 figure brand spending ~ $200K/m helped improve CPA & other key business metrics. Results are not ideal but not disastrous/unsustainable like many others are sharing. Freeing up the Meta Ad Agency from spending time on Ad Manager, helped them to spend more time on: - Creatives ( Fast @creativeos_io / Canva static ads, best performing organic Reels, UGC from Customers) souravghosh.notion.site/Meta-Creative-… souravghosh.notion.site/Reel-Best-Prac… - Optimising post click experience. (facebook.com/business/f/479…) Testing @NostraAI @Visuallyio @LiveRecover Improving Ad metrics by converting better on the website. - Measuring Business Metrics that matter on @triplewhale No quick fix or magic formula. Just starting steps of our year long plan to grow profitably. Ultimately this year we want to reduce our reliance on Meta Ads, growing contributions from other acquisition channels. Sorry for the long reply. See if you find something that helps. We are in this together. 🤝

Persistent Meta issues: 1. All settings are ignored. For example if you run a bid cap it will spend way over the bid cap. If we set an ASC to exclude existing customers, it ignores this so NC ROAS is atrocious.

@akantrocommerce Yasss 🚀

We are officially @Visuallyio optimization certified, leading the way in digital excellence. Proud moment for our team! 🚀 #DigitalOptimization #Innovation #VisuallyCertified #TeamSuccess

@gregbarbosa @getshoplift Here to help 🚀🙏🏽