mereditherin

Tired: building in public Wired: collapsing in public

@herrmanndigital This is breaking my brain. My entire job is to produce video creative that commands attention. Command of attention is measured by engagement. I don’t even know how I’d make direct response creative no one wants to engage with.

My tinfoil hat is Meta underestimated what removing the "engaged click" from click attribution would do to the modeling and it's essentially broken. The brands that didn't have a ton of "engaged clicks" are not seeing the same impacts as the brands that did. In my portfolio if we saw a brand that pre-March 16th have higher than 10-15% of all attributed conversions tied to that engaged click these accounts are seeing the biggest CVR drops from Meta and overall most impacted. If it was way under that 10-15% those brands are cruising and overall having decent months.

@codyplof I have been begging for this for years. If you find one please share.

Has anyone here built organic social impressions into an MMM? Or earned social?

This is now a @ShipStation hate account. Absolutely worthless broken mobile app with no plans to ever fix it.

Why is it @ShipStation mobile app logs me out every few minutes and requires me to log in on desktop to get back on mobile? Makes the app useless and support has no answers.

@BillDA Makes me miss drinking ☹️

I have never loved a press outlet more than I love The Free Press.

We are closed tomorrow to ensure our staff has plenty of time to vote. Election Day should be a federal holiday.

Don’t pay consultants to make spreadsheets. If you can’t make your own spreadsheet you’re in the wrong line of work.

@KarlMindfulness This was organic content. They don’t care about creators either.

@mereditherin That definitely sucks, especially no appeal ability. Yet again Meta showing their contempt for advertisers.

Got a Reel taken down by Meta for “nudity.” AI mistake, video contains zero nudity or sexual content. Now reach is throttled. Not even an appeal form. So unreasonable. AI sucks.

I won a 2 year battle against our workers comp vendor. They owe us a 5 figure refund and have to reduce our rate like 65%. I have never tried heroin, but there is no way it’s as good as beating some vendor who tried to rip you off.

@seanfrank Go Sarah!!!

shoutout my wife sarah her youtuber grind is just beginning

@UgcSam You mean my new line of high protein adaptogenic collagen sea moss gel candy bars won’t make me 100 trillion dollars?

The 47 new electrolyte brands can't all be profitable lol

@RobertFreundLaw Makes my day to see it. Etsy is such a hotbed of infringement and it disgusts me to watch it run rampant with no consequences. Easily half their shops should be shut down for this kind of thing. Etsy used to be great when it started, it’s become a trash platform.

An Etsy seller was sued today for copyright infringement for selling clothing featuring a photo of Lauryn Hill:

Group chats are cool because it’s like Twitter without any assholes.

Anyone seeing random video quality issues on YouTube uploads?

@SamMendelsohn4 We would block someone if they did it 3+ times.

Ecom thought experiment. What is an acceptable amount of orders a customer should be able to place to become profitable? At what point should a brand block a customer from ordering anymore?

@seanfrank Nope, still can’t start fires with my mind 😭

The stuff you dreamed about at 13, you can just do now. Growing up is great.

On average CPM on Meta ads is $10+ That’s why extracting millions of unpaid impressions from them every month is crucial

The only thing worse than creative block is creative inspiration that materializes something you love that your fans hate.

@YouTubeLiaison @bang__ Same here youtube.com/shorts/iuG6ExD…

@bang__ Could you share some links to Shorts where you’re seeing that?

3 min YouTube Shorts — What you need to know! ⬆️ You can start uploading 3 min Shorts NOW 🚨 They won't show up as Shorts right away... 📲 3 min Shorts should start showing up in the feed within a week 👖 It'll take longer for them to show up as Shorts across every part of YouTube (lots of systems need updating!) ✨ It may also take a while for the recommendations algorithm to learn how to balance short Shorts vs. long Shorts in individual feeds, so don't expect any early-mover over-serving 🙏 I'll keep you updated as 3 min Shorts reach more milestones! Any questions, let me know!