Ash Müller

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Ash Müller

Ash Müller

@Askash

Property Media Professional | Content Creator | Award-Winning Journalist | Speaker | Tweets are my own opinion not advice.📩For collaborations: [email protected]

South Africa शामिल हुए Şubat 2022
3.7K फ़ॉलोइंग58.6K फ़ॉलोवर्स
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Ash Müller
Ash Müller@Askash·
Hi, I'm Ash. With over a decade of experience writing about real estate in South Africa, I’ve built a career around turning concrete into compelling stories. My background as a property broker gave me the inside edge, and today, I use that knowledge to create media that connects, informs, and sells. I’m the founder of Ask Ash, a media house dedicated to marketing real estate across South Africa — from bustling retail hubs to industrial parks, luxury homes, and commercial developments. Whether I’m crafting sharp copy, creating video or social content, or speaking at industry events, my goal is simple: to make property relatable and marketable in a modern, digital-first world. I work with developers, agencies, landlords, property-related companies, and brands that want more than listings - they want narratives that move people and media campaigns that matter. That’s where I come in, blending strategy, storytelling, and market insight to help property brands stand out and stay relevant. Ready to turn your property into a story worth sharing? Let’s create media that actually moves the market. For collaborations: ash@askash.co.za
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Ash Müller
Ash Müller@Askash·
How to Invest in Property for the Price of a Coffee ☕ Property investment often feels like a gated community. The traditional view is that you need millions of Rand or a massive bank loan to participate. This perception keeps many potential investors on the sidelines. However, the South African market offers several vehicles that allow you to own high-quality assets without a 2 million Rand deposit. The most accessible entry point is through Real Estate Investment Trusts (REITs). Think of them as the “Uber of property ownership” - you don’t need to own the car to benefit from the ride. Growthpoint is a prime example of this structure. A REIT is more than just a listed company; it is a specific legal entity designed to pass income to its shareholders. These funds are required by regulation to distribute at least 75% of their taxable earnings to shareholders annually as dividends. In practice, many distribute closer to 80–90%. This structure also ensures that investors receive a consistent income stream while the fund itself avoids corporate tax on those distributions. Read the full article to see how you can start investing in property for the price of your daily coffee.
Ash Müller@Askash

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Unlikely Content
Unlikely Content@UnlikelyContent·
@Askash Oh my soul! Riding The Cobra at Ratanga Junction back in the day was epic!!! Fond memories... 😎
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Ash Müller
Ash Müller@Askash·
From Ratanga rollercoasters to one of South Africa’s most sought-after precincts… How did Century City pull it off? This radio conversation unpacks the bold vision, smart pivots, and game-changing decisions that turned an ambitious 90s idea into a thriving mini-city. If you care about property, development, or the future of our mixed-use developments, this is worth your time.
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Ash Müller
Ash Müller@Askash·
@THOKOZANICHIL I’m so glad you find them informative. It makes all the researching and typing them up worthwhile 🙌🫶
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THOKOZANI CHILI
THOKOZANI CHILI@THOKOZANICHIL·
@Askash Your articles are always informative. Thank Ash.
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Ash Müller
Ash Müller@Askash·
@JMontaqu4153 The park is seasonal. It only makes enough money to wash its own face.
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Janome Montaqu
Janome Montaqu@JMontaqu4153·
@Askash But Ash, we need Ratanga back. Maybe not at Century City, but somewhere else in Cape Town.
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Ash Müller
Ash Müller@Askash·
Ash Müller@Askash

The controversial R1 billion Cape Town development with 243 apartments that took over a decade to get off the ground is finally breaking ground🏗🛠️🚧 🟡 Storeys: 18 🟡 Apartments: 243 🟡 Development cost: R1 billion 🟡 Development name: The Paradigm 🟡 Apartment price range from R2 250 000 - R35 950 000 🟡 Location: 100 Buitengracht Street, #CapeTown, #SouthAfrica 🟡 Architect: dhk Architects (original concept by Fabian Architects) 🟡 Apartment types: studios, 1, 2, 3 & 4 bedroom residences and 2 penthouses 🟡 Amenities: 24HR concierge, valet service, 7th-floor swimming pool deck with heated pool, room service, gym, laundromat, spa, pharmacy, keyless access, underground parking, EV charging bays, restaurant and deli. ✖️Studio’s Size range: 26m2 - 37m2 Priced from: R1.75 million ✖️1 Bed Apartments Size range: 34m2 - 78m2 Priced from: R2.18 million ✖️2 Bed Apartments Size range: 70m2 - 232m2 Priced from: R4.5 million ✖️3 Bed Apartments Size range: 122m2 - 376m2 Priced from: R7.25 million ✖️4 Bed Apartments Size range: 243m2 - 482m2 Priced from: R22.75 million ✖️Duplex Penthouses - 4 bedrooms & 4.5 bathrooms each Priced from: R33.7 million It’s taken over a decade to get off the ground and now it finally looks like The Paradigm has broken ground. According to the developer’s website, the #development sales launched in July this year and 105 out of 182 units have been sold. Both #penthouses are still for sale at R33 700 000 and R35 950 000. A few years ago, Bo-Kaap Ratepayers and Civic Association put in an application against the development. The Western Cape High Court rejected the application and approved the development. The properties along Buitengracht Street — have always been zoned for mixed-use and commercial developments. The developer has always been within their bulk/zoning rights, however, Bo Kaap Ratepayers and Civic Association have strongly protested to prevent these types of developments. This is to preserve the heritage of the suburb. The development has street frontages onto Buitengracht, Rose, Shortmarket, and Longmarket Streets. There will also be a courtyard on Shortmarket Street that connects to Longmarket Street. This courtyard will be accessible to the public and lined with retail shops and restaurants. What do you think of the latest development addition to Bo-Kaap?

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Business Explainer
Business Explainer@businessXplain·
FNB SIGNS R1 BILLION LUXURY DEAL FNB has finalised a R1-billion funding deal for The Paradigm, a luxury mixed-use development rising at 100 Buitengracht Street in Cape Town. The project, led by Vantage Property and Tiber Construction, will deliver 240 premium residential units alongside retail and lifestyle amenities in the heart of the city. Construction has been underway since November 2024, with completion expected in the third quarter of 2027. Designed by dhk Architects and Fabian Architects, the development will feature a swimming pool deck, 24-hour concierge services, valet facilities, car-sharing options and ground-floor retail space aimed at creating an integrated urban living experience. According to FNB Commercial Property Finance CEO Preggie Pillay (pictured), Cape Town continues to stand out as one of South Africa’s most attractive property markets, supported by sustained demand for high-end residential developments. Full details - ln.run/xBd1R
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Ash Müller
Ash Müller@Askash·
Ash Müller@Askash

The controversial R1 billion Cape Town development with 243 apartments that took over a decade to get off the ground is finally breaking ground🏗🛠️🚧 🟡 Storeys: 18 🟡 Apartments: 243 🟡 Development cost: R1 billion 🟡 Development name: The Paradigm 🟡 Apartment price range from R2 250 000 - R35 950 000 🟡 Location: 100 Buitengracht Street, #CapeTown, #SouthAfrica 🟡 Architect: dhk Architects (original concept by Fabian Architects) 🟡 Apartment types: studios, 1, 2, 3 & 4 bedroom residences and 2 penthouses 🟡 Amenities: 24HR concierge, valet service, 7th-floor swimming pool deck with heated pool, room service, gym, laundromat, spa, pharmacy, keyless access, underground parking, EV charging bays, restaurant and deli. ✖️Studio’s Size range: 26m2 - 37m2 Priced from: R1.75 million ✖️1 Bed Apartments Size range: 34m2 - 78m2 Priced from: R2.18 million ✖️2 Bed Apartments Size range: 70m2 - 232m2 Priced from: R4.5 million ✖️3 Bed Apartments Size range: 122m2 - 376m2 Priced from: R7.25 million ✖️4 Bed Apartments Size range: 243m2 - 482m2 Priced from: R22.75 million ✖️Duplex Penthouses - 4 bedrooms & 4.5 bathrooms each Priced from: R33.7 million It’s taken over a decade to get off the ground and now it finally looks like The Paradigm has broken ground. According to the developer’s website, the #development sales launched in July this year and 105 out of 182 units have been sold. Both #penthouses are still for sale at R33 700 000 and R35 950 000. A few years ago, Bo-Kaap Ratepayers and Civic Association put in an application against the development. The Western Cape High Court rejected the application and approved the development. The properties along Buitengracht Street — have always been zoned for mixed-use and commercial developments. The developer has always been within their bulk/zoning rights, however, Bo Kaap Ratepayers and Civic Association have strongly protested to prevent these types of developments. This is to preserve the heritage of the suburb. The development has street frontages onto Buitengracht, Rose, Shortmarket, and Longmarket Streets. There will also be a courtyard on Shortmarket Street that connects to Longmarket Street. This courtyard will be accessible to the public and lined with retail shops and restaurants. What do you think of the latest development addition to Bo-Kaap?

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priscilla
priscilla@priscillaharker·
@Askash Thank you. I didn't know this. Very informative 👏 💝💞
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Casey Sprake
Casey Sprake@CaseySprake·
It was great to chat to you Ash. The idea that property investment doesn’t have to start with a massive capital outlay, but can instead be accessed through REITs and fractional platforms, really changes the game. That combination of accessibility, liquidity, and diversified income is something more investors should be paying attention to.
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Casey Sprake
Casey Sprake@CaseySprake·
It was great to chat with the lovely @Askash. The idea that property investment doesn’t have to start with a massive capital outlay, but can instead be accessed through REITs and now fractional platforms, really changes the game. That combination of accessibility, liquidity, and diversified income is something more retail investors should be paying attention to.
Ash Müller@Askash

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Ash Müller
Ash Müller@Askash·
Ash Müller@Askash

Sandton has no shortage of glass towers… but this one looks like a black-and-gold egg and somehow still works. The name (The Marc) is an acronym for Maude and Rivonia Corner, which is where the development is located in Sandton CBD. Also known as “The Jewel”, the edgy black-and-gold egg with a façade of 5,620 alternating gold-and-black triangular mesh panels, and “The Jewellery Box”, the ENS tower. Development details: •⁠ Completed: 2018 •⁠ Development value: R3 billion •⁠ Total lettable area: 83 000m2 •⁠ Developed by: Eris Property Group •⁠ Architect: Boogertman + Partners •⁠ Parking: 6.5 levels of basement parking with 3 462 parking bays Before this mixed-use development, the site was home to the Village Walk Shopping Centre. Today, there are two office towers and retail on the site. 🏙️ Tower one has 17 floors with 27 000m2 of GLA (Gross Lettable Area). It’s home to multiple tenants, with ENS as the anchor tenant occupying 12 floors. 🥚✨Tower two has 12 floors with 35 000m2 of GLA and is owned by Momentum Metropolitan Life. Commercial rental rates range from R260 to R306/m2 ex VAT. Lastly, there is retail on the ground floor with restaurants like SAINT, Tashas, Wok n Roll, coffee shops like Seattle and grocery stores like Pick ’n Pay and Food Lovers. This is, honestly, still one of the most striking commercial developments in South Africa, in my opinion. It feels futuristic, but not in a way that dates quickly. It still holds up years later. And what I like most is that it doesn’t try to blend in. From the bold “egg” design to the high-end retail, everything about this development leans into being different. And that’s exactly why it stands out in Sandton. Some people say Sandton’s skyline feels messy and inconsistent. But if you think about it, that’s actually part of its story. It reflects an exodus. A moment in time when businesses moved out of the Johannesburg CBD in search of something newer, shinier, and more modern. So instead of uniformity, you get character with a slight bit of design chaos. And The Marc fits perfectly into that narrative.

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Pro Jileka
Pro Jileka@MVProJileka·
Sandton, South Africa 🇿🇦, The Richest Square Mile In Africa
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club_g
club_g@Gov_pub1·
@Askash Nice 👍🤠
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Ash Müller
Ash Müller@Askash·
No, this is not another retail mall - it’s a R1.2 billion automotive press plant. Take a tour of the 32 000 m2 Ogihara South Africa automotive factory and see how parts for Toyota cars are manufactured. Located in the Dube TradePort’s TradeZone 2 in KwaZulu-Natal, this manufacturing plant is the largest investment within the Dube TradePort. Showcasing the huge success of this Special Economic Zone (SEZ). Think of a SEZ as a “business-friendly bubble” inside a country. It makes it easier and cheaper to do business. It’s a dedicated area with lower taxes, less red tape, and better infrastructure, designed to attract foreign direct investment and boost job creation. This plant has created over 250 jobs, and some workers are flown to Thailand for training. The government is pushing to have 60% of all car production take place locally in SA by 2035. Currently, it’s sitting at about 40%, and this factory accounts for about 2% of that. While walking through this production facility, I’m reminded of the Japanese Kaizen theory, which I came across while reading The Diary of a CEO. Kaizen focuses on making small, continuous improvements instead of big changes. It became well known at companies like Toyota, where workers could stop production to fix problems and suggest better ways of working, making the whole system more efficient over time. Seeing this factory in action, it’s clear they follow that mindset by constantly finding ways to work faster, easier, and better. I would love to hear what you think of the factory in the comment section below.
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Ash Müller
Ash Müller@Askash·
It's been 2 years since the collapse of this building in George. SAPS has finally completed its investigation. Now (and where warranted), it's time for the NPA to bring those responsible to court. The engineer who was responsible for signing off on the building plans was found guilty of 5 contraventions of the law and suspended. Condolences to the families of the 34 people who lost their lives 2 years ago today.
Ash Müller@Askash

CASE UPDATE: Who is responsible for the residential building collapse in George that took the lives of 34 construction workers? This 5-storey development collapsed in less than 2 seconds precisely one year ago on the 6th of May 2024 while under construction in George, Western Cape. Rescue teams were at the scene for over a week to help survivors out of 6000 tonnes of rubble. The devastating collapse took the lives of 34 construction workers and injured 28 people. The residential development known as 75 Victoria was due to be completed in July 2024. Two-bedroom apartments for sale in this development were previously advertised at R1.7 million each. The National Home Builders Registration Council (NHBRC) and SAPS have been conducting a forensic investigation since the day of the collapse. To date, it has only been concluded that the cause of this building’s collapse was non-compliance with regulatory building standards, safety violations, unqualified personnel, and registration irregularities. Moreover, they discovered problems with the approval process for construction plans throughout the project, as well as inaccurate statements from the construction company about what they could do and their overall capabilities. George Municipality also approved building plans while construction was already well underway. The Western Cape Government also initiated their own independent investigation, and the findings were completed in January 2025. To date, their final report has remained under wraps and is now sitting with SAPS. Unfortunately, the issues mentioned above relate more to administrative matters rather than to the actual reasons behind the building’s collapse. It’s a structural failure, and whose fault is that? We still require clarity on the cause of the collapse and who is ultimately responsible for it. Time will tell… Some survivors are still recovering from this devastating collapse, and many remain unemployed. I watched a few of their most recent interviews, and it’s a painful watch to see their slow recovery, rising medical bills and the effect it’s having on their families. One survivor remained trapped under the rubble for 118 hours before he was found. I hope the victims and their families get justice soon.

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Dollar Lama
Dollar Lama@CorazonDiablo·
@Askash @Solphendukaa Human to human transmission is very low (if at all). Virus comes from rodents.
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Thandubuntu
Thandubuntu@Solphendukaa·
Someone please explain to me like I'm a 5 year old . The sick Hantavirus ship heading to Cape Verde was denied docking in Cape Verde because they are protecting their public health . Why did we allow it to dock , accepting sick people and exposing our public health ? Furthermore , One sick person ended up Jozi . Meaning they took a flight , isn't that more exposure of public health (Airport etc ) I'm so curious . Please school me.
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