Excellence.

@kamal_razzak Swipe

People keep asking for this and I've been sitting on it for a while. Here's my 50 founder ad swipe file - you can copy and rinse and repeat. Lot's of these are running at scale - lot's are just cool concepts and variations to give you ideas to test. Pulled it all together into one swipe file. P.S this is a working file so I will keep adding too it! Everytime I see a new banger I will add. Comment "SWIPE" and I'll send it over.

@funneloftheweek Resilia

* Multi-FB Page Ad / Lander Breakdown + Dashboard * It's a simple product - oil of oregano with black seed oil softgels - but DTC supplement Resilia is printing $$$ using this multi-page Meta traffic setup right now. We built an interactive dashboard showing you the all the ads + landing pages they're running right now, so you can model this approach for your own campaigns: (All filterable by FB page source PLUS all the YouTube ads they're using to drive $250k/mo spend on that channel alone) Want access? Just comment "RESILIA" and we'll send the link. (Must be following to receive DM - and RT for priority delivery)

@adamtaylorl Meta

I use Claude to build winning Meta ad creative from scratch. I put together my Meta Creative Research Vault (below) Claude is BY FAR the best tool for extracting angles, writing hooks, and briefing creators. I use my customer data combined with my prompts to go from zero to a full creative brief in under an hour. My prompts replace an entire research team. I compiled ALL my Claude prompts into one vault: ● Customer Review Angle Extraction Prompt ● Reddit ICP Pain Point Mining Prompt ● Hook Writing Prompt (5 variations from one angle) ● Awareness Level Mapping Prompt ● UGC Creator Brief Generator Prompt ● Winning Ad Breakdown Prompt ● Competitor Ad Analysis Prompt ● Post-Purchase Survey Question Generator ● Angle Bank Builder Prompt ● Full Funnel Creative Strategy Prompt Want access? → Comment "Meta" → Follow me and I'll DM you the vault

@nkecom Good one. It's always smarter to test new angles with listicles, and do an advertorial if proven.

Here’s our landing page ecosystem for converting traffic at insanely high rates (whilst accumulating MRR): I’m going to break down each funnel format & the role it plays in our ad accounts. 1) 7 reasons why listicle This is our hero campaign. It’s designed to convert cold traffic & it’s doing its job beautifully. I think 60% of my time over the past year or so has been spent building the highest converting listicle structure possible. It’s definitely paying off. I just published V187 (or something) on our two main brands & it’s PRINTING. Probably one of the biggest levers any brand can pull. It’s way more important than cracking a new winning ad - because a solid listicle makes all of your ads perform better. When I tested listicle vs pdp on our new brand, cost per add to cart reduced 40%. COST PER ADD TO CART IS THE PRIMARY METRIC WE USE TO TRACK NEW FUNNEL PERFORMANCE. 2) Ai powered quiz I made a post about this a few weeks ago. We’re pushing around 30% of our daily budget to this quiz. I don’t really pay much attention to the cpa on it because attribution is obviously all over the place (long term game with emails). At one point it was converting at a 2 roas but I think it’s around a 1.1 now. There is no benefit in running a quiz at a high roas - the purpose of a quiz is to accumulate AS MUCH DATA AS POSSIBLE. If our MER is good, the first place I’ll increase the budget/caps in our account is on the quiz - because it’s also a brilliant prospecting campaign. If someone goes through your quiz & doesn’t immediately buy - you best believe they’ll end up buying at some point down the line. Not many people speak about this for some reason but it’s incredibly important. Especially if you use your quiz as an educational funnel. 3) PDP for bof traffic Not all our traffic goes to pre-sell pages. On paper, our pdp ads have the best cpa - but obviously, that’s only because the other pages are doing the heavy lifting. I’ve seen a few brands that run bof style ads to their quiz for example - but why would a customer want to go through all that when they are already committed to buying? You need to flood your ad account with statics directly to your pdp. When I say “retargeting” is dead - I mean manual retargeting on Meta. However, Meta retargeting your warm audiences automatically IS ONE OF THE MOST IMPORTANT PARTS ABOUT BUILDING A BRAND. My hot take: In 2026, people will realize that a high frequency is a good thing - not a bad thing. As I’ve said many times over the last few years, your ad account needs to be an ecosystem. If I see my quiz ads losing CC spend, I usually increase the caps because I know spend decreases on it, in 3 months time my pdp ads will suffer. 4) Multiple Advertorials We use our listicles to test angles & when we find a winner - we will double down on it using specific advertorials. Advertorials can be a lot harder to crack, but once you do, spend increases a lot. I also find advertorials great at driving new traffic since you can be very creative with the FB pages you are using. All in all, we probably have around a dozen landing pages active right now - but our hero campaign is definitely our main 7rw listicle. I think a listicle should be the foundation of any brand. Spend some time building a brilliant one. I’ve seen cpa reduce 20% just by swapping reasons 1 & 4 around (for example). Hope this helps. Btw I can talk about funnel building for hour so lmk where you want me to go deeper.

@Satishdtc Damn.. does I lead to a listicle, sales page or adv?

$165K at 2 ROAS (TOF) in 13 days All native ads 💪

@funneloftheweek Advertorials Q1

ADVERTORIAL VAULT Q1 2026 Just built you a searchable index of 660+ DTC ADVERTORIALS that are LIVE right now on Meta + Native. You'll see some of the established DTC advertorial kingpins in here, brands we all know and love... ...BUT you'll also find some lesser-known brands + 3rd party "news" sites with a ton of swipeable high-converting advertorial pages. Dig in and explore and find NEW pages to model for your own campaigns. Want access? It's free. Just like + comment "ADVERTORIALS Q1" and we'll send you the link. (Must be following to receive DM + RT for priority access)

@spect3ral Clay

Claymotion ads are crushing it on Meta right now. Built a free claude skill to make them 👇 If you've been scrolling Meta lately, you've seen them — stop-motion clay characters, tactile textures, weirdly satisfying to watch. CTRs are 2-3x the feed average. Almost nobody is running them. The problem: they look impossible to make unless you have a studio. They're not. You just need the right prompts. So I packaged the prompt system as a Claude Code skill. It's free. Here's what it does: Paste your product URL. Out comes a full claymotion ad plan: 1/ Shot-by-shot storyboard 5-7 shots with the narrative arc. Setup → product reveal → payoff → CTA. 2/ Image prompt per shot Exact prompt you paste into Midjourney, Nano Banana, or any image gen. Camera angle, lighting, clay texture specs, character details — dialed in for consistency across shots. 3/ Video prompt per shot The animation prompt you paste into Kling, Veo, Seedance, or Sora. Motion direction, pacing, transitions — so the shots actually flow. 4/ VO script per shot Voiceover copy written for rhythm. Timed to the shot length. Hook, body, CTA — all on brand. 5/ Music + sfx direction Tone notes for the track. Specific sfx cues per shot (squish, pop, whoosh) You take the outputs. Paste them into your image + video generators. Stitch the shots. Record the VO. A full claymotion ad in under an hour, at the cost of a few API credits. Instead of $3,000 and 3 weeks with an animation studio. Why claymotion works right now: → Pattern break — nothing else in the feed looks like it → Tactile feel — clay reads as "real" even when AI-generated → High dwell time — people watch the whole thing → Cheap to test — 5-10 variations per product is now feasible Comment "Clay" and I'll send you: → The Claude Code skill (free) → A starter prompt pack → 3 example storyboards so you can see the output (must be connected)

@kamal_razzak @binghott @iamshackelford @DenneyDara @sourfraser @MatthewGattozzi @pkennedy93 @thedennis @harrydelmege_ @heyitsalexP Strat

I interviewed all of the best creative strategists in the world. @binghott. @iamshackelford. @DenneyDara. @sourfraser. @MatthewGattozzi. @pkennedy93 @thedennis. @harrydelmege_. @heyitsalexP. (thank you so much guys, you're all the best) If you read this document you will be able to become, train, & hire the best advertiser/creative strategist in the world. I promise you that. Hiring and training creative strategists is one of the most expensive mistakes you can make if you get it wrong. So I asked the best in the world: what separates the ones who actually produce winners from everyone else. I wrote it all up in one doc. I put a lot of time into this and there literally 0 AI, just 14 pages of straight sauce. reply "STRAT" and I'll send it over.

@AnthonyLapietra Wtf

this girl is a prostitution guru with a vsl offer to sell her course

@liana_dtc_45 CS

It's time. I'm hiring a Creative Strategist for our brand! I started my brand 2.5 years ago. We're doing $7M+ this year. Growing 150% YoY - 2 years in a row. → 2-4 years DTC experience Full-time. Remote. $3,800 - $4,500/month base. Comment CS and I'll DM you next steps!

@alexgoughcooper Solid one!

@adamtaylorl Tracker

Brands spending $2M+/mo on Meta all use one thing to scale creative. A creative tracker. Here's the exact tracker we use across every client – free for the next 48hrs. Comment "tracker" and I'll send it over.

@iblamejulius Solid stuff J.

Yo, here's a full rule file you can directly upload to Claude/ Chat/ whatever AI you're using to just force it to stop sounding like AI in whatever copy it outputs. Just open the link, download the file as .md. I recommend you add this as a spoke to whatever Claude skill you already have/ adding it to your Cowork project folder and updating your project instructions to tell Claude to review this file before every output. I'm going to drop my full updated AI copywriter guide soon ( it's basically replaced me atp honestly) Here's the file: docs.google.com/document/d/1sh…

@liamecom Solid stuff

if you're making listicles for your product, this is how i structure mine its too easy and lazy to just give 10 reasons why the product is great no one reads it because there's no reason to - they have no connection with it my thinking is that the best way to structure the LP is like how you would a video ad and try to answer the questions you think the customer would ask themselves while reading it for example, a 9 reason listicle would be structured like this: start with a good hook to engage the reader. preferably an open loop headline that gives them a reason to read later [the more you can get them to read, the more committed they'll be to finishing it] Reasons 1-3: introduce the problem they have, call it out, explain the feelings they get, mention the bigger problems that it may cause. Be granular. Reasons 4-6: educate them on the problem and product, answer the most important questions and establish authority Reasons 7-9: make the product seem like the easiest, smartest and fastest way to solve the problem you've been talking about. You've educated them on why the product is the best solution, and de-positioned any other alternatives so this should be the easy part you just need to de-risk the purchase for them (guarantee) and apply urgency (sale/limited stock, etc) so that they have a reason to buy right now this is how I'd structure any LP, not just listicles this def isn't the best way to write one, but if you're confused on how to write one, this is a good place to start

@ecommmoose @chuckiegregory Link

Did a pod with Primal Queen co-founder @chuckiegregory We went 1.5 hours deep on: • The rise of Primal Queen • Subscriptions • Creatives • Exits • & everything in between $0 → $100M+. If you’re in ecom, this is a must watch. Like + RT + comment “LINK” and I’ll DM it.

@eCom_Amin Quiz

i genuinely should be gatekeeping this but f*ck it: full guide on how i run quiz funnels that generated multi-8-figures in ecom… for 24h, i’m sending it to EVERYONE who likes + comments “QUIZ” (must be following + RT for priority access)

@maciekl_ Can't make this shit up😂

Me when I signed my first $750 dtc email marketing client (she churned as I didn’t put skill accumulation above all)

@patrickumeobika I just don't get it. That's how I saw folks on IG spreading misinformation around the solar panels that have been catching fire lately. Lol.

Lmaoooooooo. Wtf are you on??? It's been raining here consistently and it's 11:52am and my battery is already at 80% from less than 20% yesterday night. Get yourself educated please. I understand the outrage for the government which I support... But don't spread lies and discourage people who are looking into renewable energy for themselves.

@kena_ewuru How about learning to say NO lol

If you know you can’t say no to people and you want to stay alone for real, get a 1 bedroom apartment.

@FyneMarket @mariolexxx You've got a point here. Currently on the verge of moving to a 2-bedroom flat, and want one room to be a full-fledged office as I work from home.

The idea of “manage small first” is overrated if it restricts your potential. A 2-bedroom flat gives flexibility,room for family visits, privacy, and peace of mind. Constantly outgrowing a small space can cost you more in the long run. Sometimes spending a bit more early creates stability and saves you from frequent, stressful relocations.

Avoid 2 bedroom flats, as a young boy wen won start life