anne hunter

77% of senior #leadership are using AI, or want to...but why? Check out this new report to see who's using #AI, their #business problems, and the concerns that are holding some back. And don't miss the implications for #Marketing leaders in particular! Link in comments below.👇

@CocaCola is the grey one a Diet Coke or regular…or maybe some sort of silver prize? 🥳

@EricTilbury_RTB Fax machines were the ultimate quality tech. When agencies bought IOs over lunch and faxed in signatures to sellers before cocktails, the buyer knew who was on the hook, personally, for the media placement. And sellers had creative standards for what ran in their pubs. Win-win.

Let’s start a thread that challenges status quo in adtech. What industry norm do you think is broken and what would you think needs to be done to fix it?

This week I had the honor of speaking to Professor @sukkiyoon 's Market Research and Marketing courses at @BryantUniv. This visit was sponsored by @AEFNYC , Global CMO Growth Council, & @ANAmarketers who bring experienced professionals into the classroom. #CMOHomecoming

@Home2Suites I wanted to let you know what amazing service we had today from Michael in your Smithfield, RI location. He is a real asset to your team and one of the reasons I love Home2Suites! Please thank Michael and let him know he is appreciated.

@markwahlberg @DonnieWahlberg I’m sitting at @Wahlburgers outside Fenway waiting for my kid whose watching a concert and my server Maddie saw that I’m alone and stopped to chat. All great staff. You have built a spot that takes care of moms like me. Your mom would be proud.

@SparklingIce Sparkling Ice you got my attention. Amazing empathy, context, and experience for the audience. Loved it! Greta ad tonight!

If you're looking for hot takes and face-melting flavor, you've come to the right place.

#dunkings #dunkin

@dunkindonuts needs some DunQUEENS so I imagined them using @dalle_openai , modeled on @JLo of course! #AIart #promptengineering #DunQueens

@dnoption @Castello_Bros @Papaya_Global Do you know if the ad actually ran? Was it in local spot buys or did they pull it, as it didn't look like it ran nationally?

@Castello_Bros Biggest Super Bowl ad loser: @Papaya_Global spending $7M on a 30-seconds ad only to send all the traffic to Papaya .com - that they don't own. Millions of $$$ and traffic lost. Bigger fumble than Threads .net. techcrunch.com/2024/02/09/why…

Except for one .ORG and one .TV, all of the other SuperBowl ads showed .COM as their online brand (there were 15+ when I stopped counting). However, there were ads that showed no online brand. Corporate marketing never ceases to amaze me with their incompetence. #Brands

BOLD truth telling from @FISGlobal's Head of Digital Marketing and Brand, Vincent Bahk, on listening to customer research, or risk losing share. #ANAB2B

“Instead of glorifying the complexity of B2B Marketing, let’s simplify. Everything starts with the customer.” @faderp @Wharton #ANAB2B This.☝️Too much B2B resource is spent on tech to count what happened and not enough researching the customer needs to begin with.

Happy to chat with @ANAmarketers @AEFNYC about why a career in Marketing is rewarding, surprising, and something young people are better prepared that ever to excel in!

@Leegaul “If you are using AI in Marketing, you have to be really careful because AI will be better at manipulating people than any person ever in history and is that what we really want?” @serialmarketers

@critiques4geeks Stephanie a Grayson: “the best and the brightest marketers are using AI to augment and scale their work, not replace it.” @serialmarketers

What would happen if we used #AI to solve the #survey #sample #recruitment problem in #MRX? Find out here: huntermarketing.ai/marketing-insi… #marketresearch #insights2023

Excited to see the "Executive AI" report covered by @MMinevich in @Forbes forbes.com/sites/markmine…

Use #AI safely. Get the full checklist here: huntermarketing.ai/marketing-insi…

2023 NATIONAL CHAMPIONS ‼️ #HU5KIES

See the full report here: huntermarketing.ai/marketing-insi…

77% of senior #leadership are using AI, or want to...but why? Check out this new report to see who's using #AI, their #business problems, and the concerns that are holding some back. And don't miss the implications for #Marketing leaders in particular! Link in comments below.👇