Fraser Andrews

Awesome to work with the wonderful team @Optmyzr on this guest post on Google Ads account structures - big s/o to @TheCopyTrail for the heads up and @VimalBharadwaj for his help! #ppcchat optmyzr.com/blog/google-ad…

@adsliaison Sharing this internally! Thanks @GinnyMarvin

Is value-based bidding for lead gen right for you? This week, I’m sharing quick, 2-minute ☕ coffee break tips on using value-based bidding strategies (max conv value / tROAS) for lead gen. In today’s, coffee-break, we’ll cover how to evaluate whether value-based bidding is right for you. And if you’ve got questions, let me know. Tomorrow, tune in for tips on identifying the right data & goals. youtu.be/OKQIjqFHNxI?fe…

@BorisBeceric I would LOVE for you to uno reverse this and tell us all that the conversions were page views..

"Hey Boris, we're having a slow start to this month." The slow start: #PPCChat

Compare the wording in image A and image B.. #PPCChat

This might be my favourite TikTok of the week ❤️

@NeptuneMoon @mikeryanretail Imagine owning that before!!

@mikeryanretail @PPC_Fraser I lost it laughing when I read that yesteray.

It’s like a pacifier chain.

@NeptuneMoon @mikeryanretail They're not even trying to avoid the black mirror comparisons anymore...

@mikeryanretail My first thought was "this can't be real... right?????" Creepy AF

@TheCopyTrail Briefly met @JamesMarriott last week at Sheffield DM and this could be one for him!

Does anyone do basically showrunning for a (video) podcast? Either individual or agency. Guest pitch/booking, invites, logistics, production, editing, etc.

@BorisBeceric @JamieDigitall Probably didn't want to cause a Seine

@JamieDigitall It was already there so they didn't have to build it. 🤫

How was the Seine approved in the first place for the triathlon 🤮 #Olympia2024

During a training session last week on ad copy I was reminded of one of my biggest pet peeves - anecdotes 'We know that our customers love x' - But how? Where has this come from? Anecdotally myself - 90% of the time this is historical BS and should always be challenged #PPCChat

@BorisBeceric "Fine" is my constant

@PPC_Fraser It's "fine" in the UK even without IT issues...

Me booking train tickets for Monday despite there being major IT issues affecting infrastructure... #Crowdstrike

I SPEAK SENSE!?! MADNESS! Loved taking part on today's panel @SheffieldDM and catching up with so many brilliant folks - Big Love ❤️

@PPCGreg @AustinPPC_ Me rn:

@PPC_Fraser @AustinPPC_ unfortunately i think that (search console longtails -> ppc) is going to become a thing of the past. If those keywords aren't getting significantly searched, google won't show them (tag them as low volume ineligible). when google doesn't show them, they'll get auto-paused.

Call me a cynic but I still hate broad match. I've tried, I've really tried and for sure, it's way better than the old trash can fire that it used to be, but that's hardly an indicator of improvement... #PPCChat

@PPCGreg @AustinPPC_ I cry. My one new favourite keyword gold mine is using regex to find longtails from Search console and then adding these in to existing campaigns - but as for BM, I think I'm going to have to part ways with it.

@PPC_Fraser @AustinPPC_ broad match for us is a daily battle field. they'll be some good new keywords that pop up (and we add as exact) but otherwise we have to stay on top of negatives or they snowball. + anytime we add broad our % of spend going towards "other search terms" balloons.

@AustinPPC_ I'm trying really hard to forget what it used to be but when you hop in to search queries and see what's appearing (alongside the quality of 'close variants') it pushes me further away..

@PPC_Fraser I still don't get the appeal for lead gen. Yes, you can add negatives to make it better, but you're going to waste a ton of money on bad clicks before you do. Might as well start with exact match & expand on what works

GAds UI moan - IT IS SOOOO DIFFICULT TO LOCATE 'Campaign Settings' - I've actively had to revert back to the old UI on multiple occasions to get there #PPCChat

@BorisBeceric 'BuT iT'S aLl YoU NeEd'

@PPC_Fraser fuck

Real comment seen in the wild. Just an FYI guys that you won't need anything else... #PPCChat

@Digital_Liam I think its happening to an extent but masked under the old 'close variants' banner. These for me are in numerous cases not aligned with original queries and in turn are driving costs for lower relevance queries.

A few folks claim they've proven Google is inflating CPCs when budgets are increased Counter-explanations have been made, but are understandably quieter... Not wanting to draw attention to any names, but are any of the folks on here paying much heed to these conversations?