Adam Sprague

@DanielSmidstrup That's a strong jump for one week. Whatever you changed, double down before you touch anything else. Early momentum like that is signal, not luck.

@SpragueSocials Yea have been working on SEO and it has been growing quite rapidly, not getting about 20-30 visits a day from only 1-2 a week ago.

X is driving 80% of ClimbX traffic. Google is second largest with 5%. 38 days in. Build in Public works!?

@karatademada The feed doesn't owe you anything for tenure. Every post starts from zero. Brutal, and also the most fair thing about it.

One of the hardest lessons creators learn is this: The algorithm doesn’t reward loyalty. It doesn’t care that you’ve been posting for 5 years, how many hours you’ve spent creating or how much effort went into your last post. Every day, you start again. That may sound unfair. But it also means that a creator who started yesterday can compete with someone who started years ago. The platform rewards attention. Your job is to keep earning it. That’s why consistency matters. Not because you’re owed a reward for showing up. But because every post is another opportunity to create value.

@hashin Consistency, sure, but of something worth reading. Showing up daily with filler just teaches the algo to show you to nobody. Lower the bar on polish, not the point.

Your content is not bad. Your consistency is. The algorithm does not reward the best post. It rewards the account that keeps showing up, because that is how it learns who to send you to. So lower the bar. Batch one session a week. Rotate three themes. A good post you publish beats a perfect one stuck in drafts.

@ElemSunny The problem was never AI. It's saying what everyone already said. A human can write slop too. Specific beats both.

My issue has never been with AI. My issue is with generic content. A post can be 100% human-written and still be generic. Generic content is usually a neat summary of what everybody already knows, has already said, and has already read. Nothing in it makes you stop and think: “Wait a minute… why is nobody else saying this?” AI naturally gravitates toward the average opinion because it learns from the collective average. That’s why the real opportunity is not competing with AI. The real opportunity is bringing something AI doesn’t have: Your experiences. Your observations. Your mistakes. Your scars. Your perspective. You don’t have to be controversial. You just have to sound like a human who has actually lived through something. The internet doesn’t need more summaries or generic motivation. It needs more original thinking. More perceptive. Then use AI to sharpen the content. I use Grammarly AI to proofread or rephrase my content after I have finished writing.

@shengkun_ye Carrying decisions nobody else feels the weight of. Everyone sees the wins. Nobody sees the 2am "is this even working" part.

what's the loneliest part of being a founder?

@VelariCapital The "no results yet so nobody takes you seriously" stage is brutal. You have to back yourself before anyone else will. That gap is where most people quit.

Nobody tells you how lonely building from scratch really is. You don't have results yet, so people don't take you seriously. But you can't think like someone waiting for permission anymore. Small audience, no big numbers, but you still have to sit down and create. First, you just have to endure being invisible.

@itsalvinhuang The collapse has drama. The slow grind in the middle has nothing, just you and the doubt. The ones who make it kept showing up through that part.

the loneliest tuesday in business isn't when things fall apart. it's three years in, not yet where you imagined, and choosing again to keep going. nobody posts about that tuesday. every founder who made it knows it.

@Bitcoin_Teddy Measurable is the whole reason that number jumped. Tie content to revenue and you get paid like sales. Everything you can't measure gets treated as a cost.

Kevin O’Leary thinks the highest paying job right now is customer acquisition on social media “I used to pay those guys $48,000, now I’m paying them $250,000 because you can measure their work based on customer acquisition every week” “Most of them become contractors, they make half a million dollars a year because they know how to take content, turn it into a 59 second ad on social and acquire 200 customers” “Those people in their early 20’s are so valuable now. If you know how to use your phone, somebody wants to hire you”

@CallMe_Hamdah The begging usually comes from blurry positioning. When nobody can tell what you're great at, price is all they can judge you on. Get specific and it flips.

If you’re a social media manager trying to get clients right now, read this carefully: You don’t need to beg for clients👇🏼

@lightofrahim And attention follows trust now, not reach. Borrowed reach disappears the second you stop paying for it.

"Distribution is no longer about who owns the platform. It's about who owns the attention."

@KlasickTheHost Anyone can catch lightning once. Almost nobody builds something that prints without it. Viral is a moment. A brand is the machine.

I repeat, I am more proud of having a well-performing brand campaign than a viral tweet. I said the other day that anybody can accidentally go viral. It has happened many times here and we have seen guys that went viral and died after a few days. But not everybody can make people pay attention to a brand, drive conversations, and create value consistently. It’s not everyone’s job. Virality gets attention. Influence delivers results. There’s a difference and that difference is what earns us opportunities in different aspects of our lives and hustle.

@leomeethewoo 300M is wild. Did the views ever turn into anything that paid, or just a big number? That gap is the real lesson.

@ItsMeBenChan Half agree. Packaging gets the click. But weak substance behind a great hook just makes people bounce faster. Both, or it doesn't compound.

Small tip from studying 1000+ personal brands across the last 3 years: Building a good personal brand isn’t as much about delivering value as it is about convincing, packaging, and marketing. Convincing your market that you’re worth listening to. Packaging your ideas and expertise into frameworks and coherent thoughts. Marketing your processes and personality in a way that makes the reader want your stuff. Value posting is just one way to get there. But it’s not the goal. Because the market already has 1000 people doing the same thing. Being "helpful" stopped being a differentiator years ago. The brands that actually break through are the ones people are EMOTIONALLY invested in. They have: - A point of view that splits the room - A personality that makes them impossible to confuse with anyone else - A narrative people want to follow If your audience can swap your name out for any other expert in your niche and the content still makes sense... ...you don't have a brand. You have a blog with a fancy profile picture.

@suyuhhsh Performative burns out fast because you're playing a character. Sharing how you really think is just you, out loud, and you can keep that up forever.

Building a personal brand does not mean becoming performative. It means making your thinking, work, and journey easier for the right people to discover. Looking forward to this session with Pratham Prasoon on building an authentic presence while still staying focused on the work.

@IvoInvictem A brand is what people repeat about you. A person is what makes it worth repeating. Build the person and the brand writes itself.

Everyone is building a personal brand. Very few are building a person.

@siddharthwv If you'd scroll past your own post, so will everyone else. Make the thing you'd actually stop for.

The easiest way to build your personal brand is to create content that you'd like to consume

@davj @MaanavA51108 The build got cheap. The distribution got hard. Most founders still spend 90% on the product, 10% on getting it seen. Flip that.

Shipping isn't the bottleneck anymore. Attention is. @MaanavA51108 kept seeing the same pattern. Some of the coolest products weren't getting the attention they deserved Meanwhile, companies that consistently shared what they were building were generating inbound He'd lived it himself He saw it in other industries like real estate He saw it across his YC batch and among founders generally The problem wasn't always the product. It was making sure people knew the product existed. So he and Co-Founder @ZhanJason179 built @trymemoir_ai A marketer with the soul of an engineer. Memoir connects to your product source of truth and understands what changed, why it matters, who should hear about it, and how to tell the story. A new feature ships A PR worth talking about gets merged A meaningful update goes live Memoir turns it into: → Social posts → Blogs → Changelogs → Demo videos → Customer updates → Launch content All in your company's voice. They built it for themselves: Engineers who love building But, like most founders, don't always have time to build in public. Now they don't have to. The work speaks for itself - automatically Memoir turns product velocity into market velocity @MaanavA51108, CEO & Co-Founder, @trymemoir_ai on @Fondocom @thestartpod

Likes are a vanity stat now. Dwell time and completion rate decide your reach on Instagram, TikTok, YouTube, and LinkedIn. Optimize for the watch, not the applause.

Building a personal brand is just talking to yourself in public until strangers start agreeing.

@eliana_jordan Probably neither. X articles bury your value behind a click, and the feed punishes anything that makes people leave. Put the actual idea in the post. Let the article be the deep cut for people who already want more.

everyone says articles perform well on x. mine are often my worst performing posts. and i actually put effort into them. so now i’m wondering: am i writing things nobody cares about… or am i just posting them wrong? roast me