Vito Lerede

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Vito Lerede

Vito Lerede

@VLerede

Born in 🇮🇹 | Building in 🇺🇸

Austin, Texas 参加日 Aralık 2020
211 フォロー中357 フォロワー
Vito Lerede
Vito Lerede@VLerede·
Do not take advice from people on X. Do not take advice from people on X. Do not take advice from people on X. Do not take advice from people on X. Do not take advice from people on X. Do not take advice from people on X. Do not take advice from people on X. Do not take advice from people on X. Do not take advice from people on X. Do not take advice from people on X.
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Vito Lerede
Vito Lerede@VLerede·
This is going to happen across most AI applications and content. When someone will watch an AI generated video promoting a product and making false claims, or worse... someone will watch an AI generated video and do something really stupid, they WILL regulate it and put back stops to what's allowed and what's not.
New York Post@nypost

Blowhard ChatGPT bot posed as lawyer, convinced woman to fire her real attorney - while citing phony 'case law': suit trib.al/Dy3qpMV

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Luke Alexander
Luke Alexander@Lukealexxander·
Seadance 2 is amazing. This was my first basic prompt in plain english didn't even do a JSON detailed instruction
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Vito Lerede
Vito Lerede@VLerede·
@Codie_Sanchez It's just a matter of time. Either FTC or Meta, Google, etc. will start scanning and when detects AI will either reject the content or put a disclaimer up.
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Codie Sanchez
Codie Sanchez@Codie_Sanchez·
Maybe it’s just me, but who else thinks all these AI-generated fake UGC ads are the next big FTC crackdown waiting to happen?
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Vito Lerede
Vito Lerede@VLerede·
Looking for a Creative Strategist who understands consumer behavior, values research, and can think outside the box. Must be US based or North America. Will be working with some of the fastest growing ecomm brands. Base salary + commissions. DM me if that’s you or know someone.
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Vito Lerede
Vito Lerede@VLerede·
to all those that want shortcuts - you've missed the point. The point is that it's supposed to be hard. it's supposed to suck. If everything was easy, then it wouldn't have any value. just do hard things. embrace pain.
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Vito Lerede
Vito Lerede@VLerede·
@mattepstein I would agree on this - I also think there will be much more rejection from people than they think - good luck selling these outside of SF
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Matt Epstein
Matt Epstein@mattepstein·
I’m calling it right now: Neo is the next scam out there that overpromises and under delivers. Think humane ai pin or friend . Com Sorry but I don’t believe the tech is there.
1X@1x_tech

NEO The Home Robot Order Today

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Vito Lerede
Vito Lerede@VLerede·
@blvckledge Apple vs Blackberry History always repeats itself. This is not a tech issue - it a user behavior problem. I haven't googled in months - and only do it if necessary. Not because i hate it but the behavior changed and thats why Google is in trouble.
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Jackson Blackledge
Jackson Blackledge@blvckledge·
everyone’s hyped about atlas…. atlas literally runs on chromium (chromium’s the open-source browser engine that google built, basically the skeleton of google chrome) so when something “runs on chromium,” it still uses google’s core code, rendering engine, and update pipeline. so openai just built their “browser” on top of google’s foundation yes atlas looks clean asf but this is still google’s race to lose they own the ecosystem (browser, search, and habits)
OpenAI@OpenAI

Meet our new browser—ChatGPT Atlas. Available today on macOS: chatgpt.com/atlas

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Vito Lerede
Vito Lerede@VLerede·
am I the only one that still can't go to many websites? it takes forever to load
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Vito Lerede
Vito Lerede@VLerede·
@danielfazio lol this is so true - book a call, then ask you so what do you do?
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Daniel Fazio
Daniel Fazio@danielfazio·
Anybody with an IQ above 12 generally does their own research on a business before you buy. Generally before you even book a call at all However, the retards from cold traffic seem to just not even compute this possibility at all
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Vito Lerede
Vito Lerede@VLerede·
@thedanielokon Yep! I've seen this too - just dumping creatives into one ad set across multiple formats and styles but within the same avatar and performance has improved.
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Daniel ⛰️
Daniel ⛰️@thedanielokon·
We did a test and we didn't turn off any of our ads after we adjusted our structure to a more consolidated CBO based avatar ad set structure. The results? 70% increase in NC-ROAS. Only adjustments have been increasing budget + adding more creative to the ad sets.
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Alex Hartsuff
Alex Hartsuff@AlexHartsuff·
The worst payment terms possible for an agency are half up front, half on completion
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Vito Lerede
Vito Lerede@VLerede·
The question is: what happens when EVERYONE runs the SAME AI generated ads? You cannot fake raw, organic human emotions / content. Definitely exciting what AI can do but I am more bullish on REAL content vs AI generated. Consumers are going to build a muscle and recognize it within a second and skip next.
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Alex Cooper
Alex Cooper@alexgoughcooper·
I got so much hate for saying most ads will be generated by AI within 12 months. That was in July. I honestly think that might be being conservative now. AI always progresses faster than you think it will
Mike Futia@mikefutia

Sora 2 just changed the game for UGC-style ads 🤯 I've been testing it the past 48 hours on real DTC brands. And the results are honestly insane. Perfect for e-commerce brands & ad agencies who want to test new creatives quickly. But instead of spending $500+ per UGC video to test a new hook or angle... Just use Sora 2 and iterate on unlimited variations for pennies per video. Here's what makes this so good: → Test 10 different hooks in the time it takes to book one creator → Iterate on new angles without touching your creative budget → Generate product-in-hand shots with solid brand consistency → Create variations across different settings instantly → Go from concept to testable ad in under 5 minutes → Scale winners without reshooting anything I recorded a 9-minute Loom video breaking down my entire process, including the prompts. Want access? —> Like + bookmark this post —> Comment "SORA" And I'll send it right over (must be following so I can DM)

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Vito Lerede
Vito Lerede@VLerede·
Meta: "Advertising will be completely AI automated by 2026" Also Meta:
Vito Lerede tweet media
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Vito Lerede
Vito Lerede@VLerede·
@ArijanJanes I think this ad has been used millions of times by thousands of people hahah
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Arijan Janeš
Arijan Janeš@ArijanJanes·
Thoughts on this ad? I’m mad it actually made me stop and click
Arijan Janeš tweet media
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Vito Lerede
Vito Lerede@VLerede·
How to build a personal brand: Be the best at what you do. Done.
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Vito Lerede
Vito Lerede@VLerede·
@ravikabir_ How to build a personal brand 101. Be the best at what you do. Done.
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Ravi Kabir
Ravi Kabir@ravikabir_·
Personal branding is a scam. You spend 3-5 months “building an audience” to see ROI. Run ads instead. $5k in, $20k out. No quicker way to scale.
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Vito Lerede
Vito Lerede@VLerede·
Respect to Nick but if I ever wanted to compete with somewhere I would do the exact opposite and hire in-person ONLY executives, US based. Outsource everything else overseas. My opinion and experience, could be wrong, he is gonna get his ass kicked in the next 5 years by a competitor that will do that.
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Shaan Puri
Shaan Puri@ShaanVP·
some inside baseball here: Nick bought a majority stake in Somewhere (~$52M price), but there was one problem. The entire exec team was US based. They were good, but very expensive. Huge salary overhang. He went in, re-built the exec team with only overseas talent (listen to them in the video). since then - revenue is at all time highs, and profit margin strong because exec team expenses reduced 80% huge win.
Nick Huber@sweatystartup

People think a worldwide team = $4 / hr assistants who can barely speak english. THEY COULDN'T BE MORE WRONG. I am building executive teams for 80% cheaper than hiring Americans. Sales Director. COO. Developers. Operations Managers. Head of Finance. The world is your oyster.

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@Lukealexxander @Codie_Sanchez @Shwinnabego @mattepstein @blvckledge @danielfazio @thedanielokon @AlexHartsuff