max mackey
695 posts

max mackey
@maxmackey
freelance performance marketing & user acquisition. ex twitter & nerdwallet.
Petaluma, CA 参加日 Haziran 2010
2.3K フォロー中902 フォロワー
固定されたツイート

Claude Cowork + Meta Ads is absolutely wild 🤯
I built an AI creative system that does what most ad teams can't.
Every AI model I tested fell flat on ad creative.
Generic hooks, surface-level angles, zero understanding of what actually converts on Meta.
Then I got inside Claude Cowork.
12 hours later I had a full system dialed in for paid social creative.
Here's what it does:
→ Analyzes your best ads and tells you exactly why they're winning
→ Generates fresh angles segmented by buyer awareness level
→ Writes first lines engineered to stop the scroll on Meta
→ Builds execution-ready briefs your creative team can run with immediately
→ Flags when your current ads are going stale and suggests pivots
All inside one Claude Cowork workspace. No plugins. No extra tools.
Here's who this is for:
DTC brands and agencies where one person is the creative strategy bottleneck.
→ Your strategist is buried in Ads Manager pulling reports instead of generating angles
→ Briefs sit in a queue for days waiting on their next analysis pass
→ Every "what should we test next" decision flows through one human brain
→ The team can produce creative faster than the strategist can direct it
This system removes the bottleneck.
The pattern recognition, the angle generation, the brief writing — all the work that used to live in one person's head now runs inside Cowork in an afternoon.
I packaged the whole thing into 50 ready-to-use prompts across 5 categories:
→ Winning Ad Analysis
→ Angle Generation
→ Scroll-Stop Hooks
→ Creative Brief Builder
→ Ad Refresh & Fatigue Prevention
Copy, paste, run.
Want access for free?
> Like this post
> Comment "COWORK"
And I'll send it over (must be following so I can DM)
English

@closermethod Alex is a good dude working within the budgets he has avail. I don't think you should put a private email convo on blast like that
English

Alright you health nerds, I'm looking at saunas now.
Which sauna should I get?
Sahil Bloom@SahilBloom
The single best investment I’ve made in my mental and physical health.
English

the closest ive ever been to dying was july of this year.
it started with a cough. a simple infection, it seemed, but it wouldn't get better. then one morning i coughed up blood. my wife rushed me to the emergency room. this was the first trip.
i stayed there for almost a week. they filled me with antibiotics. diagnosed me with pneumonia. and after several days, they decided to send me home.
my doctor, thankfully, lives next door. that weekend he said he wanted to check on me at home. he came to my bed, where i laid all weekend, and he knew something was wrong. he asked me to get another x ray and blood work done the following day, to see if things were improving. so i did.
the next day i got a call from him. everything was getting worse, and i needed to rush back to the emergency room, now. this time a bigger and better hospital.
they said it was sepsis, my body was shutting down, and that i needed emergency surgery quickly.
my lungs had filled with fluid. the infection had started to spread across my body. when i laid flat, it felt like i was drowning. my white blood cell count was through the roof, indicating my body was fighting infection with all it had. but it was failing. the infection was winning easily.
i met the surgeon. i get emotional just thinking about him. this man was the epitome of competence. he had no fear, no doubt, no hesitation at what he needed to do. there was a large abscess in my lung that had filled with fluid, and he had to cut open my side, separate my ribs, and suck out the fluid while scraping away the infected flesh that had grown to protect the infection so it could kill me.
if you ask my wife, she says she was never scared. because the surgeon had a plan. if you ask my doctor, he was scared, because he beleived within 24 hours the sepsis was going to kill me if i didnt get operated on. i was somewhere in the middle.
they performed the thoracotomy. i was intubated. i woke up during the intubation and thought they were trying to suffocate me, so i remember screaming at my dad to help me before they killed me. i was very confused.
but i woke up, and the surgery went well. "it was much more fluid that we usually see" the surgeon said. over a liter of infected pus was removed.
they left 3 tubes in my side to drain the remaining fluid. i will never forget the drip, drip, drip, sound next to my hospital bed as fluid fell out of my side.
i was on a cocktail of fentanyl, percocet, and ibprofen for the pain. i dont remember much of the next week. several days in the ICU.
but as soon as they got that fluid out, things started to turn. every day a little better.
there is nothing like being sick for a month to make you think.
the month of july changed me. here are some of the things i learned:
-competence matters so much. competence saves lives.
-family matters infinitely. all i wanted to do was to be with my family.
-health matters infinitely. "a healthy man wants many things, but a sick man only wants one thing". this is true.
-good friends are by your side whenever you need it.
-who you marry matters more than any other decision. i married a stoic warrior.
-if you get an infection, just take it seriously. it can spread fast.

English

Wish we had that adwords contract
Department of Government Efficiency@DOGE
Contract update! Today, agencies terminated 63 wasteful contracts with a ceiling value of $124M and savings of $39M, including a $1.25M @HHSGov marketing consultant contract for “Google AdWords management” and a $1.9M @StateDept consulting contract for “global advisory and support services” for the Republic of Palau in the Micronesia region.
English

@Austen Same thing has been happening over the past year with the meta pixel. So lame.
English





















