Stepan Komar

Pat McAfee just made his first food & beverage investment. The star broadcaster is now a co-owner of Jams, the fast-growing PB&J challenger brand. In addition to investing, McAfee will be involved with partnerships, creative strategy, and several other areas. Jams will also be integrated across McAfee’s various media platforms. McAfee joins JJ Watt, Caleb Williams, and Alex Morgan as Jams investors.

TrueNutra is printing $$$ MILLIONS with BH MRR on Shopify. And their risk management is almost more interesting than the funnel itself. According to their ads? You should ditch real pharma drugs... And replace them with their Chinese-made supplement. Nothing new there. Plenty of DR brands use that playbook. Click the ad... And you land on a regular PDP. No mention of subscriptions. No mention of refills. Nothing. And guess what? They're running all of this on Shopify Payments. Crazy, right? Not really. Because these guys aren't betting the business on one store. They own: → truenutrahealth → truenutrashop → gotruenutra → truenutrawellness → truenutraco → truenutraplus → truenutrapure Different Shopify stores. And I'd bet different LLCs too. So if one store gets clipped? Sure. They lose those subscriptions. But they don't stop. Another store takes over. New customers keep flowing in. And if they're breakeven on the front-end? They're still printing. That's the difference. Most people optimize for stability. These guys optimize for survivability.