Carsten

Hey 👋 Carsten here—helping small biz owners & creators get more traffic without the overwhelm. Building SitePerfector (AI for content planning, outlines & rank tracking). Sharing real tips & wins. What's your biggest content/SEO pain point right now? 👇

@Pragmatic_Eng @Steve_Yegge 100%. Same is true for freelance work and solo building saas/products.

AI-assisted work can have a vampiric effect. @Steve_Yegge on the exhausting nature of AI assisted work and why the work day should be shorter to compensate: “There's a vampiric effect happening with AI where it gets you excited and you work really hard, and you're capturing a tonne of value. For me, I'm doing it all for myself, and it's still kind of pushing me to my ragged edge. I find myself napping during the day, and I'm talking to friends at startups and they're finding themselves napping during the day." "We're starting to get tired, and we're starting to get cranky. Companies are set up to extract value from you and pay you for it but, the way all companies have always been set up is that they will give you more work until you break. If you can do it, they'll happily give you more, until your plate flows over and you die. You might only get three productive hours out of a person at max vibe coding speed, and yet they're still a hundred times as productive as they would've been without AI. So do you let people work for three hours a day? The answer is you better, or your company's going to break.”

I have been feeling this as well. And I hear more and more people here on X talking about this. My wife asked me .. if you are so much more productive with Claude, why are you always working? I had no answer. I think the burnout feeling comes down to two things: 1) In the past building out ideas was hard/took time - so you were auto filtering out the lowest risk/reward ones. 2) FOMO. Everybody is shipping. Faster and faster. Everybody is screaming about how much they produce on X, Reddit, etc You feel like you're being left behind. "Anybody" can code now. You are not special anymore

AI is incredibly fun and exciting, but it's also slowly grinding me down. I'm now constantly context-switching between 4 or 5 projects. And that's on top of the open source projects I have to maintain. Maybe I'm getting old. Or maybe I should have taken a break after my exit. But I haven't had a good day in almost a year now. Every day I go to bed feeling like I've made some progress, but no real breakthrough. It honestly feels like everybody on X is shipping impressive stuff 24/7, out-executing and outsmarting me. Accelerating even. Maybe it's time to declare project bankruptcy and only work on one thing at a time until it’s shipped.

@glenngabe @btabke Great. 1999 all over again...

Google just published a study about indirect prompt injection. Important for SEOs and site owners to understand -> Google Says Prompt Injection Moving From Theory Into Real Abuse From @btabke: "This is the AI-era cousin of hidden text, doorway tactics, comment spam, parasite content, and schema abuse. The new wrinkle is that the instruction is not only aimed at a ranking system. It is aimed at the language model or agent that reads the page after retrieval." "Some SEOs will be tempted to test prompt instructions as an AI visibility tactic. That is a short road to a very ugly swamp. The behavior is easy to classify as manipulative because the intent is to override the AI system’s normal summarization or selection process." searchengineworld.com/google-says-pr…

@MercureCopy AI slop is getting out of hand. Personally, I question everything I read on Reddit, etc - unconsciously. It is annoying (having to unconsciously think about it). But nowadays there are complete case studies, 'hey this worked for me' stuff kind of posts -- all fake.

"AI killed Copywriters"

@jaredsuniverse Thanks for the tip. Putting into practice as I type..

building on X sucks if you're posting and getting 3 likes whatever you do, make sure you're posting and engaging with the community you'll eventually find your community.

@fba Wild story.

A friend's SaaS was making $40K/mo from Reddit. Had a beef with a person on his team. Got downvoted. His top performing ranking comment deleted. 40K vanished with one click. How to scape a nightmare like that? Pair listicles with well-structured websites. (Think topical maps) They get you ranked on ChatGPT super easy and they can live untouched on your own website forever. I doubled the AI traffic to this SaaS with 2 listicles. ps. This won't work without the right content structure. Believe me. I tried 😅

@adamdotdev "vibe coding" 5 different projects at the same time fried my brain. Back to doing 1 task, 1 project at a time. Still using AI, but trying to keep sane.

I’m going through the craziest burnout I’ve experienced in my ~17 year career I’ve been sick for 16 days now, haven’t even been able to go for walks I kind of fucking hate AI I think all of these things are related

@rcmisk Feeling this lesson hard, right now, as I read this.

you shipped something real. and then you waited for people to find it. that's the trap. discovery doesn't happen on its own. it gets built, same as the product, just slower and with fewer feedback loops. how long did it take you to realize distribution needed as much attention as the code?

@rozzabuilds Trick question. "contact users" is the wrong answer - there are no users. Conversion is zero, remember. Ship new features is tempting. The warm cozy safety zone... but no. Half your pricing .. no. Redesign landing page is the only one left.

Your SaaS just launched. Traffic is coming in but conversions are at zero. You can only fix ONE thing: - Half your pricing - Redesign the landing page - Ship new features - Contact users and ask for feedback What's your move?

@zachmoskow "Personal life" version of that guy that lost his production database because of Claude.

Resy just nuked my entire account… because I asked Claude to make me a dinner reservation. Now I just got another email and they’re reviewing my AmEx cards and might terminate those too.

@glenngabe Who cares. This is a non-profit... right?

Uh oh -> OpenAI missed an internal goal of reaching 1B weekly active ChatGPT users by 2025's end, and missed multiple monthly revenue targets earlier in 2026 "Chief Financial Officer Sarah Friar has told other company leaders that she is worried the company might not be able to pay for future computing contracts if revenue doesn’t grow fast enough, according to people familiar with the matter." "The “buy everything” computing strategy was buoyed by ChatGPT’s seemingly invincible success, and had the support of both Friar and the board. But the chatbot’s growth slowed toward the end of last year, sowing fresh doubt among company leaders about the approach." wsj.com/tech/ai/openai…

@Charles_SEO I thought this was about my Toyota Prius ... But seriously ... just write good content. Focus on the human visitor. Rest will follow.

The SEO industry's addiction to inventing new acronyms is genuinely embarrassing at this point.. GEO, AEO, AIO, EEO, LLMO, and now HEO - All to describe variations of "make sure your stuff shows up in places people search." Less rebranding, more doing the work!!!

@adcrookes Backlink

New: My Dofollow Directory Backlink List Highly selective list. Deleting in 48 hours. Comment "Backlink" and I'll send it to you shortly.

@theCTO Reminds me of this: variantsystems.io/blog/cost-of-d… Delegation. But no ownership.

Agents didn’t take down your business. You took down your business. Take responsibility.

@fba The whole game is changing ... from keyword metrics based to topic based. Topic --> keywords But based on buying intent / bofu or very specific search terms that fit what you're offering

A client insisted on going after a keyword I wasn't interested in. They liked the volume. We hit 1M clicks/mo. Got 14 sign-ups. LOL. Every page you publish should have one job: move someone closer to buying. If it doesn't, it's just content for content's sake.

@expertwith_AI Just dropping a shameless plug here: try siteperfector.com for full content strategy and execution for your website.

I built 7 Claude Skills that replaced 6+ hours of weekly marketing work. Now I’m giving them all away. The Founder Skills Vault: → Viral Content Generator → Content Pillar Generator → LinkedIn Content Analyzer → Lead Magnet Idea Generator → LinkedIn-to-X Converter → Warm DM Strategist → Lead Qualifier This isn’t a prompt pack. These are production-grade tools that run inside Claude. It’s the same system I used to grow 7,000+ followers in 3 months. Want it? → Like + RT → Comment “FOUNDER”

@rcmisk Was 0-100 (only building) for a long time but now 90-10. Coding is a trap. A comfort zone.

distribution is harder than building. most indie hackers spend 90% of their time on the product and 10% on getting it in front of people. then wonder why nobody shows up. what's your current split?

@_toddanderson Congrats!

Three agencies we've worked with in the past came back to us this week wanting to white label our services. Best signal you can get. They've seen the work, they've seen the alternatives, and they came back. Excited to partner up and help some other SEO agencies add some revenue.

@fba Yes. structure and topical coverage matter more than ever. random blog posts in 2026 just don't get anywhere. exactly what i built siteperfector.com around. content marketing saas

Stop publishing 4 blog posts a month and praying they'll rank. Build the topical map first. Then ship 100 pages around 3-4 pillars in a quarter. Most of my clients grow out off a structure that compounds. Volume without it doesn't.

@StevenMusielski Focus on content quality, structure, serp alignment (what content type is ranking) ... basically what I am building SitePerfector around.

@Carsten_Dev What are you going to do next?

"AI killed SEO" — wrong frame. AI killed SEO TRICKS. industry spent 25 years gaming proxies (links, density, CTR, speed) bc the algorithm couldn't read your content. now it can. two pages with same level optimization rank by what they actually SAY.