Brett Tabke

@wilreynolds Pop quiz: Q: What do these 3 have in common? Wilt Chamberlain Russell Westbrook Google A: all 3 were well known stat padders. (and when you ck that fact in Google, just note how many of the links go to Google)

I just ran a search, opened the AI overview, out of 17 links 15 ran an additional google search. Maybe this is contributing to Google maintaining so much search volume.

@Kevin_Indig expected response...

Your move, Google! This is a screenshot of Bing Webmaster Tools' new AI performance report. It also reports citations by grounding queries and by citations. Obvs early days, but I love this as a start.

hmmm. kinda suss Google - kinda suss (leads to Bings content removal page)

We lost Neeva and Infinity search engines last year.

@RyanJones Asking them to focus on a single snow flake instead of the blizzard? Most feel "semantic relevance" is baked in the content creation process. Many see it as asking them to bolt it on after the fact. Change "semantic relevance" to "Topical Authority" and it gets peoples attention.

I'm honestly confused why the SEO industry as a whole seems to be ignoring semantic relevance and vector stuff.

@iPullRank @GoogleAIStudio It's quite the high isn't it? Mind blowing to watch it run the first time you start it up.

Pretty sure I could sit here and make apps in @GoogleAIStudio all day.

It's true - it's really happening - I think it will be a huge behind-the-scenes SEO topic this year: searchengineworld.com/pruning-1-the-…

@SethRubenstein @jeffr0 65-75% of the sites built with Wordpress would be classified as "mom and pop" as that is how many are less than 100 pages of content.

@jeffr0 This will turn out like every other “all-in-ai-first” pronuncements. Zero thought on long term maintenance and security. This might be fine for small mom and pop projects, but anything else it’s quite frankly irresponsible.

Any other agencies or folks here with this line of thinking?

@jeffr0 Off hand I wasn't. Then I needed a rebuild for a site and did the template in stock html/css. It aced core-web-vitals on desktop with perfect score and wicked fast. So I am sure thinking about it now.

@brodieseo Nah - they will strip it for parts and leave it for dead. They want the contacts, crawl tech, and crawl db.

“SEO is dead” crowd after seeing the $1.9B Semrush acquisition

@mustafasuleyman look at you with your fancy phone games... This is where I started...

Jeez there so many cynics! It cracks me up when I hear people call AI underwhelming. I grew up playing Snake on a Nokia phone! The fact that people are unimpressed that we can have a fluent conversation with a super smart AI that can generate any image/video is mindblowing to me.

@senormunoz @CyrusShepard @semrush @ahrefs @sistrix majestic is out there... majestic.com

@CyrusShepard @semrush @ahrefs remains the only large, independent SEO tool suite on the market? How about @sistrix?

Wow. Did not see this coming. First of all, congrats to the @semrush team. "Adobe is acquiring Semrush in a 1.9 billion deal" 😮 As someone who has both collaborated/competed with the Semrush team since they were much smaller, and someone who has gone through an acquisition (Ziff Davis > Moz), I have some thoughts + predictions: • Adobe is known for an increasingly terrible + predatory subscription model - I fear what might happen to Semrush subscription costs 💸 • Adobe is calling AI Search "GEO" - SEOs who don't like this term are fighting an uphill battle against Adobe's massive marketing + messaging platforms 🥊 • Adobe's marketing tools lean towards ENTERPRISE (AEM, Adobe Analytics). If Adobe leans this way with Semrush, it may be a less attractive solution to smaller operators. 🤷 • With this acquisition, @ahrefs remains the only large, independent SEO tool suite on the market. Ahrefs is able to move fast and innovate - I suspect this creates an opportunity for Ahrefs - not a problem 🚀 What do you think will happen to the SEO tool landscape?

@CyrusShepard @semrush I wonder... I really just wonder if they they didn't buy it for the crawl tech and database only and don't care a rats behind about the seo aspects. They'll bastardize it for adobe analytics .... after all, a $billion to adobe is an barely an appetizer.

rare, but it is nice to see Google get one up'd with an ad.

@DavidGQuaid Dude, that is so Inception. Nice find.

Google literally making money from selling backlinks :)

@gaganghotra_ big diff between "looking forward" and "keeping an eye on the competition"

wow!! what the helllyy is this SEO industry 😬😭😣 AI content generator company announces the raise and very really known SEO names who have been critising others for promoting AI content are in comments saying it's been pleasure to be on board the journey & looking forward ......

@OfficialLoganK Yes G3 is a really nice iteration. On the other hand, AntiGravity is 2hrs of my life I will never get back.

So, was the wait worth it?

Here you go Google : an Example of Parasite SEO:

This is this morning! (Assuming SMX happens as the CloudFlare issues might cause problems.) Register for free here: events.searchengineland.com/smx-next-2025/…