Customer.io

📢 The State of Lifecycle Marketing 2025 is here! Where are brands focusing their efforts this year? Our latest research shows acquisition and retention remain top priorities. But with challenges in reporting, data integration, and automation, many teams are struggling to optimize the full customer journey. Want to know where brands are placing their bets in 2025? Download the full report to uncover: ✅ The biggest challenges blocking lifecycle success ✅ Which channels are driving the highest ROI ✅ Why brands are hesitating to change their martech stacks—and what that means for the future Download the full report now 👉 bit.ly/4kIJUs7

GNC Mexico's marketing is 100% digital. Their revenue is 90% in-store. They built the infrastructure to connect the two(and now measure 10x more conversions tied directly to marketing.) Full story in the case study: customer.io/learn/case-stu…

Us on our way to Unpacked. It's going to be out of this world. 🚀 Feb 18-19 | Digital conference for lifecycle marketers Join the mission: unpacked.customer.io/?utm_medium=we…

Things we know: people don't manually add events to calendars anymore Solution: give them a link that does it automatically Bookmark our free calendar link generator (works with every service): customer.io/tools/calendar…

@Mike_Eck @alphacolin Hi Mike! Wanted to update you here - You can now capture feedback from your audience directly through Customer.io! Details here: docs.customer.io/release-notes/…

@alphacolin @CustomerIO Thank you! I'd like to share an open-text survey with our users, for example, to get feedback on a new feature. Here's something we built ourselves but I'd prefer to design and send this in-app message using customerio instead of having to ask our engineers for help. 😊

Hey @CustomerIO love you all. Any plans to add more survey options for in-app/website messages? Specifically open text fields.

@helloitsolly Keep an eye out for a message from win@customer.io

@CustomerIO I'm still waiting on a message?

Wow, @CustomerIO just let me send an email to 40,000 people without an unsubscribe link The thing is, I DID add a link, but it didn't save I've been trying to make sense of their new editor all day and it's a mess It shouldn't even be possible to do this

@__husmarn Being the goat is a big deal! Congrats @__husmarn 🥳

Shout out to @CustomerIO for my GOAT sticker 😅 Loveettt

Hey Olly, sorry it took us so long here! We were chatting with the team on some solutions for you. Here's an idea from one of our technical support engineers: If you take the HTML from your existing email (which can be exported from the BEE editor beefree.io), you can feed that to the Customer.io MCP server (docs.customer.io/ai/mcp-server/) with a prompt asking to have it created as a Design Studio template. This will turn everything into components for Design Studio! Let us know if you have any questions around that!

@CustomerIO Is it possible to turn an existing email into a Design Studio email or do I have to recreate everything from scratch?

Your customer data lives in six tools. Your messaging lives in three more. Customer.io CMO Jason Lyman shared why that's the real problem—and why unifying data and messaging is the only way personalization works at scale in his interview with CMO Thinks: cmothinks.com/interviews/how…

What are you cooking in 2026? AI tools are in your kitchen. You just need the recipes. We put together a cookbook with prompts for segmenting audiences, writing re-engagement emails that actually convert, building workflows, and optimizing performance across every lifecycle stage. Beginner or advanced—doesn't matter. Each recipe tells you what tools to use, what you'll make, and gives you copy to riff on. Grab your ingredients. Start cooking: customer.io/learn/lifecycl…

Have you tried Design Studio? Still in beta, but built for exactly this pain point. Visual editor for non-technical folks, but developers can jump into code when needed. Global styles handle brand consistency automatically, and reusable components mean you build once, use everywhere. Worth a look: docs.customer.io/journeys/desig…

It’s genuinely insane that you still need engineers to create on-brand, well designed emails. Surely @CustomerIO and other marketing clients can integrate ‘design to code’ tools which are reliable enough? My key blocker to launching products or updates is often email. 😅

Greetings marketers of Earth 👽 Unpacked is back for year 4. February 18–19. Two half-days. Virtual from anywhere in the galaxy 🌌 (or, ya know, your desk) We've assembled Earth's best astronauts—practitioners from Zapier, Miro, Turo, and more sharing advanced strategy on AI, automation, eye-tracking insights, and why direct mail might be your escape pod. You'll leave with tactics you can test the moment you're back at mission control. Astronauts (aka marketers) who register for Unpacked by February 1st will be entered to receive our Launch Readiness Kit, a curated marketing pack for teams building advanced lifecycle programs 🚀 Join the mission here: unpacked.customer.io/?utm_medium=we…

The best AI use cases aren't shiny. Emily McGuire uses AI to write Liquid code that would've taken forever, organize her weekly priorities, and turn messy data into stories people actually understand. Her advice for getting started? Dump everything into ChatGPT and let it help you organize your thoughts. Sometimes that's all you need. New episode of Talk Shop is live now: customer.io/learn/lifecycl…

Customer.io + @Mixpanel connects your messaging with product behavior data. Track how campaigns drive activation, measure feature adoption from your messages, and turn churn signals into re-engagement campaigns—all in one workflow. See all our native integrations: customer.io/integrations

AI workflows for marketers who want to work smarter, not harder. Prompts for segmentation, onboarding flows, churn prevention sequences, expansion scoring, and governance guardrails—all designed to save time without losing your brand voice. customer.io/learn/lifecycl…

AI isn't replacing lifecycle marketers. It's turning them into air traffic controllers. Will Pearson: "You can suddenly run 200 campaigns instead of 20. Someone needs to make sure they don't crash into each other." New episode of Talk Shop is live on what this shift actually looks like: customer.io/learn/lifecycl…

reminder: if your best data lives in @Salesforce and you're not using it to trigger campaigns, you're making this way harder than it needs to be our SF integration is bidirectional, syncs in real time, takes ~15 min to set up customer.io/learn/personal…

We made @brexHQ's top 50 fastest-growing software vendors list for 2025 🎉 Brex analyzed spending patterns across 35,000+ companies to see which tools became essential to how teams actually work, and Customer.io made the cut! Thanks to all of the marketing teams that chose us this year! 💚 Check out the full list: brex.com/journal/brex-b…

2025 was a milestone year for Custotmer.io—$100M ARR, 360+ teammates across 30+ countries, and thousands of customers building better messaging every day. Thanks to everyone who made it happen. Onwards and upwards to 2026! 🥂