GALE

AI at Shoptalk wasn't a buzzword, it was a business expectation. In fact, Salesforce reports that retailers using AI-powered marketing are seeing 41% higher revenue per campaign. On the GALE blog, Max Bass breaks down the top themes from Shoptalk 2026. Link in comments.

#ByTheNumbers: Facebook remains the most used social media platform globally, even among Gen Z. According to Sprout Social, 77% of Gen Z say they’ve used it in the past three months. (via @digiday) digiday.com/media/metas-bi…

AI is reshaping creative production, but more tools don’t automatically mean more advantage. The real edge? Turning AI into a scalable system. On the GALE blog: AI-powered creative workflows that scale locally without sacrificing brand integrity: gale.agency/blog-posts/gal…

Don Julio 194구 is a finalist for the #ShortyAwards in Global Campaign 🏆 We helped launch their first worldwide artist collab — now we need your vote. 🗳️Vote now through April 8: shortyawards.com/18th/194

#ByTheNumbers: The 2026 FIFA World Cup is set to deliver record-breaking audiences & a $40.9B boost to global GDP. Retail media is expected to see strong activation pre- & post-match, when consumer buying (eg, food, drinks, apparel) spikes. (via @etail) internetretailing.net/fifa-world-cup…

#ByTheNumbers: This year, March Madness will surpass $1B in broadcast rights for the first time, increasing about $25M from last year’s tournament. (via @novy_williams, @sportico) sportico.com/leagues/colleg…

“Experience World Cup 2026 the Latino way: loud, proud, unapologetic.” - Felipe Ferreira, GALE Group Creative Director In @MediaPost, read more on GALE's latest work with Buchanan’s, celebrating its role as Official Supporter of the upcoming tournament: mediapost.com/publications/a…

#ByTheNumbers: More than 100 brands released ads on ChatGPT within the first two weeks of the platform testing advertising. Retail & grocery brands have dominated with 44% of ad impressions. (via @marketingdive) marketingdive.com/news/retail-an…

Is your brand winning in AI search? GALE can help. See how partnered with a national home services brand and @Yelp to boost local AI visibility–helping the brand jump to #1 in LLM visibility. Read here: gale.agency/blog-posts/imp…

.@PGATOUR is making fandom an always-on experience w/ PGA Tour Pass, its new membership program, developed with GALE. Built for core & casual fans alike, PGA Tour Pass delivers a more connected, personalized way to engage year-round. Read more in @SBJ: sportsbusinessjournal.com/Articles/2026/…

Less than 100 days to FIFA World Cup 2026™, GALE partnered w/ Buchanan’s as it takes the stage as an Official Supporter in the Americas. W/ Rauw Alejandro, we’re bringing fútbol + music together to celebrate fútbol + the loud Latino rhythm uniting fans all tournament long.

#ByTheNumbers: In 2025, brands saw the biggest growth on TikTok, compared to other social platforms. The median brand follower count rose more than 200% YoY. (via @socialmedia2day) socialmediatoday.com/news/brands-se…

GALE MD, Creative, Geoff Edwards has been named to the 2026 Curatorial Committee for the #AICPAwards. In this role, he and a panel of leaders will serve as the final voice in honoring the best in commercial art and campaigns. Congrats Geoff. @AICProducers

Loyalty performance reflects the experience you deliver. When value is hard to access or feels generic, engagement drops. On the GALE blog, Jason McCann shares why loyalty’s future is frictionless—and how prioritizing “anticipatory ease” drives retention. gale.agency/blog-posts/you…

Strategy, innovation, and business impact aren’t just @Adweek 50 criteria—they’re core to how we approach all our work at GALE. We’re happy to have Managing Director Christina DeGuardi join the 2026 jury, recognizing the leaders defining the future of marketing, media, and tech.

For the second consecutive year, GALE’s Winston Binch has been named as a Final Round Judge for the 2026 @EffieAwards. In this role, he’ll help define the gold standard for modern marketing, recognizing the campaigns driving real business growth.

#ByTheNumbers: Last year, consumers spent 5.78 billion more hours on short drama apps, and the category saw an increase of 1.66 billion app downloads YoY. (via @marketingdive) marketingdive.com/news/microdram…

#ByTheNumbers: Gen Alpha may be young, but they’re already shaping family spend. More than 60% of parents say their Gen Alpha kids influence spending on activities, clothing, groceries, restaurants, and movies/games. (via @business) bloomberg.com/news/articles/…

Embrace, a leading pet health insurance provider, has named GALE as its Integrated AOR to support growth. With a strategic approach to paid, influencer, CRM & creative, we’ll help accelerate Embrac’s position in the category. Read more: gale.agency/blog-posts/emb…