@AmericanAir is this normal and acceptable? AA1338. Your flight attendant was about as hospitable as a MTA bus driver and couldn’t be bothered to stop this behavior. And this is during meal service.
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Jason
3.2K posts
@Tyler_Menzer In my home improvement days we didn’t give free advice on the phone. We got the pain points, gently qualified the customer and then went out to reinforce the pain so we could be the savior. It’s about the service and not the product
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@JasonDWeinstein Clients who value and understand professional experiance are going to be paying for it, not asking how to save a quick buck for free online
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CPAs and EAs for the last 5 years:
I have cut my client list by 25%, increased fees by 50%, and doubled Net income
Online Marketers: Can I offer you a way to get leads on the worst possible set of clients?
Collin Rutherford@collin_ruth89
You spent years earning your CPA license. Passed one of the hardest exams in professional services. Built real expertise that business owners desperately need. And you're getting outmarketed by a business coach with a Canva template. Here's the uncomfortable truth: 670,000 licensed CPAs in the United States. Less than 1% have a real personal brand on LinkedIn or X. Meanwhile, business owners are on both platforms every single day asking: "How do I reduce my tax bill?" "When should I switch to an S-Corp?" "How do I know if my accountant is actually good?" The CPA who shows up consistently with real answers becomes the obvious choice. The numbers don't lie: → 80% of B2B buyers research service providers on LinkedIn before reaching out → CPAs with an active personal brand charge 40–60% more than those without → Average retainer client LTV for a well-positioned CPA: $50,000–$150,000+ The opportunity is sitting right there. Completely unclaimed. Why aren't more CPAs doing this? "I'm too busy during tax season." "My clients aren't on social media." "Personal branding feels unprofessional for accounting." Every single one of these is a myth. Your clients ARE on LinkedIn and X right now. They're forming opinions about who to trust with their finances based on what they read online. The only question is whether your name comes up when they're looking. The window is open right now. In 2–3 years, more CPAs will figure this out. The ones who start today will have compounding authority, established audiences, and full pipelines. The ones who wait will be playing catch-up in a much more crowded space.
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It’s not about giving free advice. Anything free devalues your service. The best marketing finding your niche, being an expert in that space and people come to you. Social media reinforces that expertise. People will pay a lot more when you are solving a problem, not providing a service. The sales part is making them feel the pain so you can alleviate it
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@JasonDWeinstein I am not saying all marketing is bad, but out of all of the best clients I had when in PA, exactly 0 were on LinkedIn, and certainly 0 were asking for free advice social media
The reason they were the best clients is that they were willing to pay for professional advice
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@jamesonhaslam Buy, die or sell the house. Those are the only outcomes. “Different direction” today may mean a small repair that only delays the work. The longer you stick with it kicking ass, the more these folks circle back and it’s a non competitive bid.
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It isn’t rocket science. I come from the home services world and taught a bunch of my strategies to my cpa wife and built her a sales process that’s replicable and scalable. Consumer behavior is the same whether it’s monthly cfo services or a kitchen remodel: find pain points, make them remember that pain and alleviate it.
You get to those people by knowing your niche. You can’t be everything to everyone but you can be something. Figure out that something, hone it and you’ll be successful.
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@collin_ruth89 I work with top 400 firms. Many are desperate for newer, better GTM tactics. If you want to productize this, I can help with distribution 😉
Dm me
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You spent years earning your CPA license.
Passed one of the hardest exams in professional services.
Built real expertise that business owners desperately need.
And you're getting outmarketed by a business coach with a Canva template.
Here's the uncomfortable truth:
670,000 licensed CPAs in the United States.
Less than 1% have a real personal brand on LinkedIn or X.
Meanwhile, business owners are on both platforms every single day asking:
"How do I reduce my tax bill?"
"When should I switch to an S-Corp?"
"How do I know if my accountant is actually good?"
The CPA who shows up consistently with real answers becomes the obvious choice.
The numbers don't lie:
→ 80% of B2B buyers research service providers on LinkedIn before reaching out
→ CPAs with an active personal brand charge 40–60% more than those without
→ Average retainer client LTV for a well-positioned CPA: $50,000–$150,000+
The opportunity is sitting right there. Completely unclaimed.
Why aren't more CPAs doing this?
"I'm too busy during tax season."
"My clients aren't on social media."
"Personal branding feels unprofessional for accounting."
Every single one of these is a myth.
Your clients ARE on LinkedIn and X right now.
They're forming opinions about who to trust with their finances based on what they read online.
The only question is whether your name comes up when they're looking.
The window is open right now.
In 2–3 years, more CPAs will figure this out.
The ones who start today will have compounding authority, established audiences, and full pipelines.
The ones who wait will be playing catch-up in a much more crowded space.
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@collin_ruth89 Whew! Good thing I’m not a CPA so this doesn’t apply me!
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Very true. My wife @cfoshannon build a brand over 6 years starting as a daily podcast that was in the top 50 for business in the US. She builds her business by speaking at conferences & that brand is her CV when it comes to getting approved/invited for these events. She educates and the clients come to her rather than the push marketing.
It doesn’t happen over night and the most important aspect is that you need to be consistent.
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@JakeNomada 21 years ago my college roommate did just that and moved to Buenos Aires for a summer “learning Spanish.” He quasi invented long tail domains and built housing websites for 2 hrs a day. He may have truly been the first digital nomad.
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The single broski just needs a shoebox studio with a mattress on the floor
Bonus points for a small balcony
Omar@MrSopranos1
@FWPlayboy My 350 sq ft apartment when I originally moved to LA No bed frame, no real kitchen I was getting laid more than I am now, despite making more $ now Was always out and on the apps
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You acclimate. I got used to 37C daily. I was not prepared to have to wear pants and long sleeves today while returning stateside. Oh and I’m too Jewish to use the ac all day. Build a home to passively cool itself with shade and breezes and just enjoy that warm spot where everyone is in a bikini top.
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The key is to live somewhere with temperate weather year-round.
Places where the houses don't need AC or heating.
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I am riding the tram at MIA looking at all the equipment at gates & thinking how much utilization was lost before airlines went to the hub and spoke model & adding all these international redeyes. Equipment utilization creates jobs, causes carriers to invest in more equipment (more jobs) and makes flying more affordable, despite the increased fuel costs today.
I mean a flight today is roughly equal to what a flight was 30 years ago not even adjusting for inflation. Yeah, international first class is a different ballgame but for road warriors, families and eager travelers, the opportunities are there.
I may also have been coming from the lounge…
Then again seeing this woman and her bare feet everywhere on my earlier flight along with her entitlement reinforces that flying shouldn’t be for everyone.
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If your cpa is only acting in a reactive manner (taxes, reporting), of course AI is coming for that job. But those that look ahead (strategy, forecasting, tax planning) will always have work.
Add the shortage of accountants because of the constant reinforcement of AI is doom and gloom and you have lots of opportunities. Those Filipino bookkeepers are guaranteed job security.
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The Rangers have won their last three games in a row, outscoring opponents 13-3, so naturally Mike Sullivan makes changes to the lines.
Makes a lot of sense. #NYR
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@JakeNomada Today’s travel experience heading back stateside 🤦🏻♂️ the entitlement is so ingrained she talked back to the flight attendant and put those dogs higher!
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I will say…
Airports in the USA are somewhat pleasant right now
Seems like no lines, 50% less people than usual
War? ICE? Something else?
Whatever it is, lll take it
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@GayBearRes There was a rumor a week ago of a citi acquisition of PNC. Now seems more likely.
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Someone just caught Artemis from their flight. Cool view of little piece of history!
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@ChrisLaubAI Is it possible to be negative and optimistic simultaneously? That’s how I feel about Costa Rica. Same issues of violence and corruption. The red tape has red tape. But we have capital inflows (despite the weak dollar) and perhaps the start of the political will to take on crime
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BowTiedBrazil and I have arguably more experience in Brazil than most anyone on Latam Twitter
We are also the two people who are most negative toward Brazil
It's not a coincidence
BowTiedBrazil@bowtiedbrazil
i mean yeah, it's not just killing/robbery. People don't know about the institutional theft and corruption that rivals any african country, the dismal state of infrastructure, that 60% of the pop has no acecss to sewage system, & the zero trust culture of the general public
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@bowtiedbrazil Central America is the same. This was today. We have no functional municipal govt due to in fighting. Garbage pickup is set to pause as a result. The waste treatment plant that was supposed to be open a year ago still hasn’t broken ground. But the weather can’t be beat!
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i mean yeah, it's not just killing/robbery. People don't know about the institutional theft and corruption that rivals any african country, the dismal state of infrastructure, that 60% of the pop has no acecss to sewage system, & the zero trust culture of the general public
@levelsio@levelsio
Related I love Brazil but it does an absolutely terrible job marketing itself to the world All foreigners know about Brazil is favelas, carnaval and football, that's what I knew before too as a European coming here in the last 3 years The reality is completely different My friend visiting now "my dream is to visit the favela in Rio" I have to explain that no the wish of Brazilians is not to visit a favela There's much more beautiful things in Brazil than people robbing and murdering innocent people on the street every day (But I do like baile funk)
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