Shawn Axerand

@uskeneks @MercureCopy American English proper quote: "quote." British English proper quote: "quote". British English if period is inside quote: "quote." MLA or APA without a citation: "quote." MLA with a citation: "quote" (author #). APA with citatiom: "quote" (author, year, p. #).

@uskeneks @MercureCopy In American English, the period goes inside the closing quotation mark. In British English, it goes inside the closing quotation mark if part of the original quote and outside otherwise. But it changes in MLA and APA for citations period moves outside the closing parentheses.

Less obvious way to spot AI-written Copy: Everything always happens on a Tuesday. AI is obsessed with Tuesdays and I don't know why.

@DelusionPosting Frieren is actually good.

@CodeByNZ It's perfect

after 12 months of Learning Html I'm thrilled to reveal the login page i created.

@HadeusHawkyns @Rothmus

@BudPowell0101 @Starlink Same here

@Starlink Who is getting 340+? I'm lucky if I average 170+ So how do I get higher speeds?

Get connected with fast, reliable internet for streaming, video calls, online gaming and more. Speeds up to 340+ Mbps. Order online in minutes.

@Starlink It increases to $120/mo after 1 year.

@hardwirdmale @JayBrunet @OLDGUY_AI @dickiebush If 20% buy the backend offer they've made $720,000. That more than makes up for the $115k ad spend.

No, I’m following paretos law. 80/20 rule. 80% of buyers will buy the front end offer. 20% of those front end buyers will want to buy everything. (This works for all businesses, law is law) at 20%, their total LTV from top to bottom of funnel is around $1300. It’s a great LTV to have, especially when your buy in is only $97. but how much he is spending on ads just to get 1 customer is fucked. math ain’t mathin somewhere, and that’s why it can’t scale. He’s anticipating (bad move) 3-4xROAS, but that doesn’t matter unless he’s only running ads to the backend offer and not the front end. if he wants to cut costs, he’ll have to show both offers on the sales page at the same time to price anchor. That’ll lead to higher conversions. but how it’s set up currently, it can’t scale. It’s not profitable.

We spent $115k on ads promoting our 3-day challenge Making a video breaking down everything I learned Ask me anything ⬇️

They don't post the price of the backend offer anywhere, but it's their premium ghostwriting academy. According to various sources it costs around $6,000. Make sure to account for the revenue generated on the front end first... They only have to convert 11 of the iirc 600 some challenge participants on the backend to break even. That's less than 2%, so it should actually be no problem to break even. That being said... the ad spend seems high for the results they got on the frontend. ...But it can still end up ROI positive for them easily.

@JayBrunet @OLDGUY_AI @dickiebush He spent almost $1500 to a $97 initial paywall offer. he ain’t scalin. Almost a million followers across all social media - no fans. His CAC should be no more than $30 per customer.

The Ultimate Guide to “Slippery Slide” Copy 9 techniques to force your prospects to read every word of your copy. Slippery slide copy comes from legendary copywriter Joe Sugarman: “Your readers should be so compelled to read your copy that they cannot stop reading until they read all of it as if sliding down a slippery slide.” It’s a powerful concept that instantly makes your copy far more compelling. So let’s dive right into the first slippery slide technique: 1) Seeds of Curiosity Another idea from Joe Sugarman! This is simple to use and incredibly effective: Instead of ending your paragraphs as normal. You finish with a short tease that gives your prospects a reason to keep reading. For example: • Why? • For example… • Let me explain. • More about that later. • Now here’s the best part. Though you don't want to use them in every single paragraph as it can get tiring for your reader. Instead you want to use them: • At the end of your subheads. • When you're switching between ideas. • To help speed up slower sections of your copy. • And towards the start of your copy to help build momentum. 2) The Bucket Brigade Seeds of curiosity push readers down your copy by using short teaser sentences at the end of your paragraphs. So now we're going to look at how you can pull them down. And you do that by using a concept known as: "The bucket brigade" It means a chain of people who move items by passing them from one to another. Before fire engines it was used to get buckets of water to a blaze. In copywriting it refers to words and short phrases you use at the start of your paragraphs. The idea being they make the transition from one paragraph to another seamless. Examples of the bucket brigade: • So • And • Also • Look • First • Listen • By now • You see • Truth is • Turns out • Of course Note how they smooth out the entry into a paragraph. And you can even use some as standalone paragraphs. You see? So you can use the bucket brigade at the start of your paragraphs. And seeds of curiosity at the end of your paragraphs. For silky smooth copy your readers won't be able to tear themselves away from. 3) Copywriting with a Stutter Now we're going to look at a more sophisticated technique. A technique used by professional writers, but often overlooked by copywriters. Though it's simple to use. And just like a stutter it's all about repeating yourself. Here's how it works: You repeat a word, phrase, or idea... From the final sentence of one paragraph... Into the first sentence of the next paragraph. For example: "Now we're going to look at a more sophisticated technique. A technique used by professional writers." Note how seamlessly it flows because I repeated "technique". It's smoother than if I'd used the bucket brigade. And it also means you don't have to rely on the same few stock words and phrases to open your paragraphs. As they can make your copy sound tired and generic. 4) Know Your ABCs You know your ABCs, right? • A.. • B.. • C.. • D.. • E.. And so on. One letter follows another in an order we all understand. Let's see what happens if I break that order: • A... • T... • Z... • D... • Q... Now it's confusing. It's still five letters from the alphabet but it's lost all meaning. And here's how that applies to your copy: When your prospects start reading your copy... They expect one point to lead to the next point. Like the alphabet, they want: Point A to lead to point B to lead to point C and so on. And if it doesn't, if point A jumps straight to point F, then you’ll confuse them. And if you confuse them they’ll stop reading. And if they stop reading they ain’t buying. For example: If you write about energy price rises and then go into cryptocurrency... You've not made any connection between the points. And you're going to lose your readers. But if you write about: • Energy price rises. • Price rises in general. • Inflation. • The need to beat inflation. • And only then introduce crypto. Now each point flows into the next point. And not only have you built a slippery slide for your reader. You've also constructed a compelling sales argument. 5) The Language of Logic This is a variation on the bucket brigade. Here you don't just smooth the transition between paragraphs. You make the connection between them crystal clear. And you do this by using words and short phrases like: • Because • Now that • This means • Here's why • As a result of • For this reason • And this explains Now you're not only smoothing out the writing... You're also smoothing out the ideas in the writing. Which is much more powerful. 6) Balanced Connectives This is another variation on the bucket brigade. And like the language of logic, it's a way of connecting your ideas. Essentially it's a double bucket brigade. You use a word or short phrase in one sentence... And then use a mirroring word or short phrase in the next sentence. Examples include: • Either... or... • Just as... so to... • Not only... but also... • In that case... but in this case... To make it clear, here it is in action: "Now you're not only smoothing out the writing... You're also smoothing out the ideas in the writing." See how well that flows? It uses the double bucket brigade of: "Now you're not only" And: "You're also" You won’t find as many options to use this as the other techniques I’ve shared, but it’s still good to have in your toolkit. 7) Questions Question are a great way to propel your prospect through your copy. And they also help keep your reader engaged and make the copy feel more informal and conversational. Do you want an example? You probably don’t need one as they’re so easy to use. Did you catch it? Maybe. But I bet you caught that one. A word of caution: You want your questions to either generate curiosity or get a positive response. You do not want your prospects to be shaking their heads or thinking “no”. Because you want to build that “yes” momentum all the way down to the CTA. Don’t derail it. 8) Open Loops The first idea we looked at - seeds of curiosity - is really a specific technique from the bigger idea of “open loops”. And an open loop is when you tease something in your copy and don’t give everything away. You’re forcing the prospect to read on to find out the full story. And there are plenty of ways you can do this. I’ll share a couple of my favourites: First is the two-word tease. All you need do is use the phrase “keep reading” and then follow it with something you know your prospects will want to know more about. For example: Keep reading to discover how to force your prospects to read every word you write. You could also use “keep watching” or “keep listening” or whatever best fits your content. Second is the agreement. And the agreement is where you get your readers to agree to read. You do this with the simple phrase “Give me X minutes” and then like the two-word tease, follow it with something they’ll want to know more about. For example: Give me 5 minutes and I’ll show you the single most powerful way to get free traffic to your website. This can work well for cold and more sceptical audiences as you’re letting them know how much of their time you want. 9) Short Words, Short Sentences, Short Paragraphs I’ve left maybe the simplest way to grease up that slippery slide until last. Most of your copy wants to consist of: • Short words • Short sentences • And short paragraphs. Because they make it much easier to read. No one wants to read some long sentence that goes on and on and never feels like it’s going to stop because the writer’s lost control and is putting too many ideas into a single sentence when he really needs to break it down into multiple sentences or even multiple paragraphs. See? So keep things short. But do mix it up. You want some longer sentences and paragraphs so your writing doesn’t feel monotonous. And that’s 9 (really 10) techniques to help level up your copy and keep your reader glued to every word you write. If you found this useful: Repost it to help your fellow persuasion professionals. Make sure you’re following me @AndrewWriteCopy for more quality copywriting and marketing content. And enjoy the rest of your day!

I have some advice for aspiring copywriters in this position.... When you like the idea of copywriting more than actually writing copy.... This advice makes it easier: Start writing copy for something you’re genuinely interested in. ​Example: If you love golf, write an ad for a new putter or something similar. Production is the only cure to this kind of procrastination, (Procrastination masked as learning) Give this a try if you're feeling stuck.

@majzulic @MercureCopy Tolstoy would be disappointed that em dashes make people immediately lose interest in reading further.

@MercureCopy “This is post is not just helpful — it changed my whole perception.” Sorry I hit you with the double dash. But fr now when I see double dashes I lose interest immediately.

How to hide you’re using AI in your Copy: • Amateur level: delete “—” • Pro level: make mistaekes on purpoes • Expert level: ask AI to delete “—” and add the occasional mistaek Follow me for more expert AI tips 🕵️

@_stainless0_ It's called a friendship

is it okay?

@sciencegirl Looks like a Pokémon

The Hebridean is a sheep breed from Scotland, typically sporting two pairs of horns

@Matt_Pinner Get the shovel

What is your first thought after you wake up and see this?

@Marlayna29 0

How many times?

@cuteonlyvibes 🏡

My highest-grossing VSL to date has generated over $5,000,000 (and counting). What did I do to make that happen? >>> A thread for every health marketer <<<

Hmmm 🤔