Shadow
667 posts













Remember my RM and Chrome Hearts flex from 13 years ago? Let me one-up it Just got back from St. Louis visiting @andyfrisella founder of 1st Phorm, MFCEO, Real AF and much much more It’s actually Criminal that I currently have more Twitter clout. Y’all must not know he’s on here yet. We have been building shit together for 15 years. It’s just the beginning too. We’re not done. Not even close. What he and his team have created is beyond imagination. What’s coming next can’t even be comprehended. I remember walking into 1st Phorm when it was 2,500 sq ft, a few guys, some racks, and big dreams. Now it’s over 500,000 sq ft, and every inch of that building screams culture. You won’t find trash. You won’t find a chair out of place The 50k square foot headquarter gym? Immaculate. Every dumbbell lined up perfectly, every weight in order, the machine pins are all put back to the top setting. You have never seen anything like this ever! The bathrooms? Spotless. Everything in the entire 500k sq ft building is spotless. But what hits me most every time I go is the people. Every single one of them would take a bullet for the brand, for each other and for the customers. That’s real leadership. That’s what @andyfrisella built. Social media sees the cars (you don’t even get to see 1/4 of them, his collection is INSANE), the watches, the gym selfies. What you don’t see is the insane amount of years of culture compounding. That’s the real flex.
















