WUIPro

@thesamparr How is this different from the get rich quick infomercials of the 1980s that left many bankrupt and beaten?

I went to Austin Rief's house for dinner with eight founders recently. - One guy raised $140 million - The oldest guy in the room was 25 - A bunch of them were building 7-figure media companies - They told me they already feel threatened by 13-year-olds who are building better things than them Algorithms are feeding teenagers case studies of kids selling companies for tens of millions. Success is completely normalized now. The timeline is accelerating. Pretty crazy.

@bprintco There's a guy on here who helps with exactly this. @MikeCalcara

I cannot begin to express how much I hate car dealerships. I am spending $700 per week in fuel using a big diesel truck for quotes right now. It wasn’t intentional, it just worked out that way. I need a quote truck by Monday. It will literally save me $400 per week, including the price of the truck! The process of buying it is absolutely atrocious. The chit chat, the pushing for you to buy something you don’t want, the back and forth on options, the upsells, the inventory checking. What I want is very simple and clear. I’m looking at 15 of them on your lot right now. Why do we have to do this stupid dance? Just take this check, let me know when it’s ready to pick up. Bye! This is the reason my personal vehicle is a Tesla. I just go on the website, fill out my information, and click buy. Having to buy all these trucks for the company means I’m doing this awful song and dance multiple times a year and wasting literally days worth of my time. In the last 12 months I’ve probably drank 2 gallons of coffee at car dealerships. 🤦‍♂️

@damianplayer The youngest baby boomer is 61 going on 62. Claude 101 is a $5 million dollar / month business for a small shot but you're completely off on your ICP.

local in-person AI classes for corporate boomers. think Claude 101. easily a $ 25K/mo opportunity. rent a presentation room. run meta ads targeting 35-60 year olds. charge $500-$1000 for a 2-day hands-on workshop. teach vibecoding, Claude, ChatGPT, prompting and agents. the demand is insane. these people see AI everywhere but have zero clue how to use it. they want face-to-face guidance, not online courses. run the same curriculum weekly. refine based on questions. multiple up-sell or down-sell opportunities. scale to multiple cities once you nail the format. you’re hitting a market everyone else ignores. corporate boomers with cash who prefer learning in person. they are also being told to learn these tools daily.. no chance this doesn’t work if you execute. go out and nail this.

@JonCaldara Now upload a map of WUI expansion since the 1970s and a chart of RH over time and tell me what you see. It makes no difference if the winds are 150mph or 120mph.

Are they conditioning us to power outages on purpose? #copolitics #coleg I’ve lived in Colorado since 1970. And you know what Colorado had back in 1970? High winds blowing down the Front Range. I moved to Boulder in 1984 and have been there ever since. And you know what Boulder has had all that time? A freakin’ lot of high winds. I remember as a college kid walking around the CU campus after windstorms, stepping around uprooted trees and massive broken branches that made the sidewalks impassable. I’ve seen rooftop shingles go flying off Boulder buildings, signs ripped down, and semi-trucks overturned. All of which is to say that for the last 55 years I have personally witnessed a crap-ton of high winds in our mountain state. But only in the last few months have I witnessed our power utilities preemptively turning off electricity during high winds to “prevent fires.” Behavior modification Apparently the windstorms of the last few months must be the worst in Colorado history. Because this is the first time anyone has decided the solution is to turn off grandma’s lights. Is Colorado suddenly windier than it has been during my entire life? Unless our eyes have been lying to us, the answer is comfortably: no. Yet, I type this under an official warning that my power might be turned off because of another rather normal day of high winds. Is it too tinfoil-hat to wonder if this is really about preventing fires? Is it too “QAnon” to think they might be conditioning us for Colorado’s future of intermittent electricity? Are these power shutoffs more about behavior modification than fire prevention? I mean, why now? For half a century windstorms were something you complained about while chasing your patio furniture down the street. Now they apparently require turning off the state. Bureaucracy understands that behavior modification must be incremental. Some 20 years ago, the City of Boulder changed its ordinances to remove the term “pet owner” and replace it with “pet guardian.” A silly, laughable change meant to modify our speech — and therefore our thinking — about property rights and animals. And today there is proposed legislation to outlaw the sale of dogs and cats in pet stores statewide, those modern-day slave auction houses. Incremental. The Transportation Security Administration is the grandmaster of incremental behavior modification. They make airport security lines so long and inefficient that you’re willing to pay them — your airport captors — to get into the shorter “PreCheck” line. Of course it’s not the cash that costs the most. It’s your autonomy and privacy. Join TSA PreCheck and you essentially grant the government a detailed record of every flight you’ve ever taken or plan it take. No troublesome judge-approved warrant or subpoena needed. They’ve trained you to trade sacred privacy for 10 minutes of convenience before getting groped by a stranger in blue gloves. (Which some of us just call “Saturday night.”) That’s behavior modification. Energy math not adding up Colorado’s energy elite understands the math. They know sizable power disruptions are in our future — because they ordered them. So, they’d better start getting YOU used to it. Currently about two-thirds of Colorado’s electricity comes from fossil fuels. And already our power is becoming less reliable and more intermittent. Thanks to state mandates, by 2050 — and the legislature is already flirting with moving that deadline up to 2040 — none of our power can come from fossil fuels. This isn’t optimism. It’s fantasy. Now add the fact that electricity demand will likely triple by then thanks to data centers and the forced conversion of appliances from natural gas to electricity. So: fantasy squared. Remember how Denver Mayor Hickenlooper promised we would permanently end homelessness in 10 years? How Barack Obama promised if you liked your health care plan, you could keep it? “All renewable energy in 15 years” belongs in the same museum of political fairy tales. But the power outages as we stumble toward their fantasy — those are a lock. Backup generators and home battery systems aren’t new. But have you noticed the explosion of interest in buying them? Have you noticed the flood of advertisements? That’s not a coincidence. It’s a growth market. Our leaders — and the corporate energy leeches who feed off them — know they need to prepare you for wildly intermittent, Third World energy. So they normalize the outages. Welcome to the future. Please keep a flashlight handy.

@bprintco I hear you and hope you're right, but with AI they can do margin expansion for businesses that already do 50% net margin.

@WUIPro_com There’s some truth in that. The good ones can be $20k+ per month. That’s changing though with AI making it much easier for them to manage that level of support. This is the model these X guys need to be adopting, and their pricing should reflect the cost savings AI gives them

So I've ragged on digital marketing agencies here the last couple days. I've shared some frustrations that SMB owners have with them, but I haven't said what you SHOULD be looking for or what a proper agency should be... So here's what you should be looking for in an agency that you hire... 1. Your brand, your brand message, and your long term goals are equally as important to them as optimization. If you haven't defined it yet, they help you create it. 2. They press you to get real photos and videos of your work. They help you organize a day with a photographer if you need it. They shouldn't even let you publish a website without them. 3. They monitor everything that is output publicly by you or your team and make sure it aligns with your brand and your target demographic. They flag it if it doesn't. 4. You have monthly calls with them where you not only discuss metrics but more importantly, you discuss customer loyalty, retention, feedback, and long term value creation. 5. The ads they create for you are not a copy / paste format of someone else's, but are uniquely created to align with your brand message and long term brand value. 6. They make sure you stand out of the crowd, have a unique message, and are overall interesting and appealing to your target demographic. 7. Finally, the most important thing... their main focus is on long term value creation. Stats mean nothing if you're not building something of value for the future. One day you're going to have a down year, and you might not be able to pick up their tab. Stopping your SEO articles and ad management should never be the death of your business. A proper agency makes sure you can persist without them. They should be just as invested in your success, your story, and your brand as you are.

@DrClownPhD Shaq nailed his cameo on Southland. Just saying.

This message is approved by Gary Oldman.

@srnkcx @sonofalli anything over 37 is middle-aged.

@sonofalli 👋🏽 is 40 “middle-aged”? even if not, i strongly encourage people to come work for me 😆 ps: hiring a lot of applied science talent right now.

reporting to a middle-aged girl dad will change your life

@andyfolio @GianTheRios they give Oscars for best edit😛

@GianTheRios this not editing tho. misunderstand creative director imo. anyone could cut some shiz up. this is high level research and culture understanding and know the company direction and creatively mix them all in tog

If there’s a single piece of advice I’d give start ups or companies on marketing: - hire an absolutely cracked video editor

@MediaKing You misspelled Aspen.

Some day I am just going to peace the F out and move to Grand Junction, Co.

@sethbannon I don't think that's fair. If these were the early 1990s we'd say Marc is the r word and no one would pay any attention to him. Remember the VF summit fireside with Musk and Altman? Two severely autistic guys trying to talk to each other? We should have more empathy for them.

@sethbannon We have absolutely unrealistic expectations of these guys. We know they are traumatized with severe mental liabilities (Musk, Altman, Andreeseen, Bezos, Gates, Karpathy, etc. etc.) yet we don't just leave them alone and pitty them. We make fun of them in public.

That his core driver isn't actually building a better future doesn't surprise me at all.

@Ro_Jo_1 @milliman Of course there were fires here. That's just recency bias. There is no high density housing on the Front Range. Underdevelopment is the problem, not density. Cities don't burn. Interface areas do. There is zero doubt that one of the sources of ignition was Xcel.

@WUIPro_com @milliman Utilities never shut the power off in the front range and there weren't wildfires until: 1. High density housing 2. Civil lawsuit levied against the deepest pockets (Xcel) of the 3 possible causes of the Marshall fire (there was also a coal seam fire and rumors of a campfire)

Reason #84 why people are leaving #Colorado: The utility monopoloy shuts off electricity at its whim without any government pushback leaving thousands of customers and businesses stranded losing revenue.

@milliman x.com/WUIPro_com/sta…

@Seanfrank These are pull ups. Chin ups are under hand and you could do more of them.

I’m calling it 6

@Seanfrank The Soviets ate radically better than how Americans eat today. We don't have a lot of housing regs so our houses are made out of sticks and paper and regularly burn down. Albanians who make 15% of what we do live in concrete & brick homes that last longer and don't burn. ;)

Capitalism is just the best system. When something is expensive, people rush in to make money. Supply explodes. It always leads to a surplus. Prices come down. That expensive thing is now cheap. Romans spent 75%of all their money on food. The Soviets spent 45%. The average American RIGHT NOW in 2026? 10%. Your great grandparents spent 20% of all their money on clothes. Now we have minimum wage workers ordering burrito taxis, doing haul videos on tik tok The only time this system breaks is when regulation stops it. Want cheaper houses? Build more. Want more expensive houses? Stop them from being built. Who wants more expensive houses? People who currently own houses. If there is excess margin, it will be extracted through competion IF THAT COMPETITION IS ALLOWED. This creates the incentive to capture power to stop competition. Our legal system, our politicians on both sides of the isle have been captured to stop competition in their own pet industries. This is leading to a bunch of teenagers thinking capitalism is failed. Or that we are at the late stages of it. There is no end of capitalism. Just the vines of political capture trying to choke it. If you want cheaper shit- You want less regulation and more capitalism. This is the only solve for housing, education, everything. Don’t let them promise you things they don’t have and can’t deliver.

By the end of 2026 BuzzFeed will only be two MarketBeats. lfg.

@jonpbaker @XcelEnergyCO ... fire. It is very expensive to do a PSPS and it's a lot of work and a lot of risk. They only shut down the grid if all of their Ph.D.s in Denver (there are lots), their AI (it's legit) and reems fo data tell them they will set us on fire. This land has burned for millenia. end

@jonpbaker @XcelEnergyCO all the mutual aid agreements is has. There are 20,000 structures at severe risk of wildfire ignition in the city of Boulder alone (I've got receipts for all of thiese figures). Your Hill location is ground zero for a WICC (wildfire-initiated community conflagrations), or city...

When @XcelEnergyCO proposes to cut power to prevent wild fires, businesses like mine (2 cafes in Boulder) have to make plans for the worst. You can’t just wait for the power to get cut and then close the restaurant. So what does that look like us for today? - whether or not the power actually gets cut, we have to decide if we are closing early. The restaurants take an hour to close. You can’t run dishes, clean the espresso machine etc without power. Today we have a planned outage at 2. That means we will close at 1. Will they actually cut the power? Still no idea…. - We have to set a deadline for making the decision about closing early. The needs to be before we have all the info as these decisions are usually down to the wire.We do our best to get the latest info but excel is terrible at communicating. - given that info we have to set in motion a plan of action for preparing for refrigeration to be backed up or put EVERYTHING on ice. In our case that’s a backup generator. So I’ll be spending a few hours today getting fuel, setting up the generator, getting extension chords ready. Etc - we have to adjust / cut staffing in advance so that people don’t show up for a shift for one hour, commuting up to thirty minutes just to be sent home an hour later. It’s all very frustrating. I get wanting to be safe, but these things have real impacts.