@drewfallon12 You mentioned $CODI honeypot spinoff potential, up +40% since then too. Interesting special situation
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Cody
88 posts
+9% today / +70% in 3mo since writing
Drew Fallon@drewfallon12
I think Ive found a potential 10 bagger Meet Prenetics (NASDAQ: $PRE); a micro-cap that most investors have completely overlooked Once a COVID testing SPAC, its transformed into a David Beckham–backed DTC supplements company & is the fastest growing brand ever Let's dive in👇
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@itswealthjr how would you structure testing and measuring events for a brand new to them?
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IRL events are incredibly profitable.
We did 200 last year and plan to do 400+ this year.
This doesn't even consider the fact that we got nearly $2M worth of ad spend from event content.
Taylor Holiday@TaylorHoliday
15. Events become Revenue Channels, not Marketing Expenses. For the last decade, "Brand Activations" were money pits measured in Instagram impressions. In 2026, margin pressure will create innovation on this idea. Hyrox proved you can build a $140M+ business where the event is the product. They didn't sell shorts to fund a race; they sold the race to sell the shorts. Restoration Hardware (RH) isn't building stores; they are building Hospitality revenue streams (Restaurants, Hotels, Jets). They capture the customer's time and entertainment, not just their furniture budget. Smart brands will launch ticketed micro-experiences. Think Cozy Earth sponsoring local book clubs where "BookTok" moms pay $50 for a VIP evening with an author (and leave with sheets). If you can't get your customer to pay for a ticket to experience your brand, you don't have a community, you have an audience. The best brands of 2026 will consider have a "Ticketing" revenue line item on their P&L.
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Genius move by @FabFitFun
I don’t know why more companies aren’t doing this.
They hired 2 woman who’s full-time job is to
Make 10 videos a day…
They’re building a KILLER brand identity and going viral EVERY DAY.
Meanwhile 99% of brands have one “social media manager”
They put out 1 post a week that gets neutered through reviews feedback and polish.
If they’re posting 10x a day and you post 1x a week they will get 100x the impression share you do.
What fab fit fun understands:
Test>perfect
Volume>polish
Authenticity> scripted
Now here’s the crazy part…
I am plugged into the top 50 colleges across the country (Alabama, old Miss, USC)
I have a GroupMe with hundreds of sorority girls with 50-200k followers who CRUSH at content.
They want jobs out of college. They want to make content for your brand.
Want in? Comment “hire” and I’ll dm you.
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Reminder: Meta has a completely FREE enterprise-level influencer outreach platform.
It uses their first-party data and has a built-in CRM and one-click whitelisting access.
You can even filter influencers by their audience demographics and engagement rates.
It's called the Creator Marketplace and it's available within the Meta Business Suite.
I recorded a 20-minute walkthrough showing how to set up a campaign, along with best practices to maximize the ROI you get from these whitelisting partnerships.
Just need a little engagement bait from y'all.
Comment "engagement bait" below and I'll DM you the video 😀 (not joking DMs must be open)
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Gotta a couple messages on this…
Shoot me a DM and I’ll literally write the email for you so you sound like you know what your talking about
🤝
The CPG Guy@thecpgguy
@seanfrank Email Shopify. Tell them you want to be on interchange + 0.05% and + $0.04 per transaction. Just saved you ~$2,000,000 a year in processing fees 🤝 🤝
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@chadjanis do you know any service providers or consultants for getting clinicals done properly?
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Grüns did a clinical study. I posted about it and the impressive results on LI.
However, I've been thinking more about clinical studies.
Some brands are weaponizing them, presenting themselves as "superior" because they've invested in clinical studies.
I think that gatekeeps the industry from innovation.
If a company is 15 years old and just now doing real clinicals, is it fair for them to bully new innovators who are trying to invest in clinicals just 1-3 years into their journey?
We should expect supplement brands to invest early in label validation, stability testing, and contaminant confirmation through partners like Eurofins, but clinicals cost hundreds of thousands of dollars. It's a privilege to afford them.
And the results shouldn't be shocking if there are thousands of studies and research on the underlying ingredients in a formulation.
We invested in our first clinical before we even turned 1 year old. But I'm not just talking about Grüns here.
The weaponization / superiority positioning of old, tired brands with their clinicals is not good for the industry.
The takeaway: do clinicals. But don't shame new innovators who are just getting started.
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@IstvanicMarin Great post! How are you moderating comments on whitelisted ads?
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I think I pretty much covered everything important about whitelisting, but if you have any additional questions, let me know in the comments below.
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But with those 2k I paid for whitelisting access, my ROAS goes down to 1.66 (20k divided by 12).
Based on my targets, I evaluate if it makes sense to extend the rights, negotiate or stop with the ad.
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63% of Instagram shoppers buy because of influencer marketing.
But most brands don’t know how to do it.
We pioneered influencer marketing at Ampush and work with 100+ DTC companies at GrowthAssistant.
The winners use fine-tuned AI models executed by Growth Assistants for:
→ Identifying influencers
→ Customized outreach at scale
→ Onboarding partners
etc
My team made a 5 min Loom on building and using Fine-tuned model to message 100s of influencers a day.
Brands have used this playbook, executed by a $3k / month Growth Assistant, to grow sales by 20% in weeks.
If you’re a growing DTC brand, like this post + comment “GrowthAssistant” to get the Loom on DM.
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I have 4 times available tomorrow to show what Moby agent can do.
Comment here and I will DM you.
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🚨Hiring post 🚨
Looking for a senior CX lead to join BRĒZ.
We do not want offshore based
We need US based
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app founder just showed me their TikTok research tool:
- auto-scrolls 1000s of videos
- identifies viral outliers, categorizes by niche
- finds patterns in top performers
basically brainrot scrolls for you
reply "tiktok" and I'll invite you to beta
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How to massively cut shipping costs...
1. None of the big shipping companies will negotiate in good faith unless you turn off the faucet. There is NO RELATIONSHIP WITH BIG CORPS. They churn employees and they do not give a fk about you or your account. I don't care how many donuts they drop off or how many credits they give you. I've literally NEVER seen FedEx or UPS reward a customer's loyalty. It's not a thing. Don't be a cuck and say dumb things like "lol but bro my FEDEX man LOVES me, he would never fk me on rates!"
2. Turning off spend means you need a handful of viable alternatives before you start negotiating. At Karta, we use ShipHaven, which is a grey hat service essentially reselling shipping. We pair that with smaller alternative carriers like Lasership and this allows us to turn off FedEx/UPS without losing money.
3. Next, we contact our lovely carrier and let them know that we are no longer shipping with them because we are receiving substantially cheaper rates, and we need an immediate improvement.
4. Suddenly, they'll be far more negotiable. This is because of how their internal SOPs work. Enjoy the shipping savings and send me a gift.
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I have a .txt file of 758 video ad hooks, each with an X or "_" placeholder where your brand's info would go, perfect for ChatGPT to repurpose. You can upload it to your own Custom GPT to make your own copywriter.
Who wants it? Just comment "hooks" below.
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🚨HERE IT IS🚨
Database of over 300 consumer transactions in the past two years, PLUS a FREE VALUATION CALCULATOR for your business based on revenue & EBITDA multiples + DCF
Like this post, Reshare, and Comment "comps" and I will DM you the link!
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Elina launched her pet-haircare product & took it to $42k/mo in 4 months w/ 50 influencers she never paid to:
By targeting Advocates -not Entertainers.
I've a 6-min video showing you how to attract Advocates...to drive you sales.
Comment 'Advocates' & I'll DM the link (free)
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🍃🍄 November @drinkbrez | Month 19 📆
• $3,522,370.58 in Revenue (+16%) 🔔😮💨
• 13,544 New Customers 👀
• Meta, Google, Amazon, AppLovin, X, Snapchat, Email, Subscription, Retail, & WoM 💯
• Subscription: ~35% of Revenue 🫡
• Ad Spend: $1,260,022.37 💸
• bCAC: ~$40 | ~$96 AOV | 2.42 MER👌
• 81% DTC | 14% Retail | 5% Amazon ✔️
This month was all about getting BRĒZ into our customers’ hands for the holidays. BFCM was massive—our biggest ecomm weekend yet, with over $700k in sales (12x growth from last year).
Retail has soared, jumping from $331k to $478k+. Email and ad campaigns with the goal of turning online customers into retail shoppers have worked, with retail partners reporting customers coming in specifically for BRĒZ frequently, and often adding other products to their cart. Glad to say we haven’t seen this degrade our DTC efforts either. In fact, it’s only amplified them. The reality is our customers ultimately want convenient access to make us part of their lives, whether that’s in-store or DTC—and when combined, the synergy is incredible. Immense gratitude to @Brian_Dewey and our retail and distribution partners for making this a reality.
On the DTC front, we’ve continued to diversify channels, with @AppLovin, @Snapchat, and @X becoming key players. Less dependence on Meta is a win as we build a more balanced and resilient ecosystem.
In January, we’re launching a new SKU that adds versatility to the @drinkbrez experience. We’re doubling down on delivering fun and relief in ways that feel good without feeling worse.
November also brought major press moments—@GQMagazine, @Forbes, @NylonMag, @EsquireNetwork —cementing BRĒZ as a leader in the category, and we’re honored to be an ambassador this cultural shift.
On the advocacy front, we continue to collaborate with the U.S. Hemp Roundtable, Hemp Beverage Alliance, Cannabis Beverage Association, and CABA to push for fair regulations that ensure safety and access for consumers. Progress is real, and the alcohol and cannabis industries are now allies in many of these efforts.
We’re getting ~2,000 cans in hands weekly at everything from wellness festivals to cultural moments like the Paul vs. Tyson fight and Art Basel Miami, where we passed out 10,000 cans across 26 events. Moments like these—introducing people to BRĒZ and the category for the first time—are what it’s all about.
As we finish the year and head into Dry January, we’re focused on continuing this momentum and expanding what it means to connect, celebrate, and live with intention. @drinkbrez is more than a beverage—it’s part of a movement expanding how we enjoy life, creating space for joy, connection, and growth.
None of this happens alone. It takes a team, partners, and an entire category working together. We’re deeply grateful to be part of this movement and proud to help shape the future with a better beverage. ❤️🔥
Aaron Nosbisch@AaronJNosbisch
🍃🍄 October @drinkbrez | Month 18 📆 • $3,020,355.13 in Revenue 🔔😮💨 • 11,777 New Customers 👀 • Meta, Google, Amazon, TikTok, X, Snapchat, Email, Subscription, Retail, & WoM 💯 • Subscription: ~35% of Revenue 🫡 • Ad Spend: $1,151,692.96 💸 • bCAC: ~$48 | $88 AOV | 2.73 MER👌 • 89% Sales DTC | 11% Retail ✔️ October was wild - for the first time, BRĒZ crossed $3 million in monthly sales—a threshold we’ve had our sights on from awhile. Retail revenue grew from $240,000 to $320,000 as we expanded into @TotalWine stores across Florida and Texas, with Minnesota, North Carolina, and South Carolina soon to follow. This month’s new distributor partnerships in Ohio, Florida, Alabama, Georgia, North Carolina, South Carolina, and Minnesota bring BRĒZ to more shelves and more people, grounding our presence nationwide. Digitally, we continue to gain traction—we now rank in the top 3 for high-demand search terms like “THC drink,” “cannabis drink,” and “mushroom drink,” while we’ve continued our efforts on @Meta, @Google, @tiktok_us, @X, and are now adding new channels like @rumblevideo and @Snapchat further expanding our reach. Every step bringing us closer to making BRĒZ a household name. October also brought some great media moments. A feature review in @VICE highlighted BRĒZ as an empowering alternative to wine. Interest from major outlets like @CNBC, @Forbes, The Guardian, and @RollingStones shows no signs of slowing, underscoring the cultural shift that BRĒZ and the broader category represents. Internationally, our non-infused blend, Flow, is now available in Europe and Canada, with new countries coming online regularly. Seeing BRĒZ reach a global audience is surreal, and we’re working to make our infused products accessible internationally soon. We’re proud to stay profitable and scalable, achieving all this with under $250,000 in starting capital. While we’re considering raising funds to drive further innovation, we’re fiercely committed to maintaining control and staying true to our purpose - we have no desire to become a traditional VC backed brand. October wasn’t just significant for BRĒZ, it came against the backdrop of a major election. We’re encouraged by the results and hopeful that the hemp and broader cannabis industry will thrive under the new president-elect’s leadership, setting the stage for a promising future. As we move into Q4, our focus is clear: prepare for both the holiday season and the energy of Q5—“Dry January”—when so many seek better choices. BRĒZ is here to meet that moment, offering a drink that uplifts without compromise. Thank you to everyone who has supported us on this journey. As I’ve said before, it takes a village, and we’re endlessly grateful for the community and category that’s held us up and partnered with us each step of the way. Heading into the holidays, we’re honored to offer a better beverage to help you be the best you ❤️🔥
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@davidgaylord How did you resource sales side to sell in? Looking at doing professional channel for different vertical
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We just passed 6,000 Spas/Salons carrying us, and 2025 is a big year we level up our education program.
Would love some platform tips.
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The Amex Gold is the king of credit points for advertisers, if you know the way
Only negative? After spending $150k, the 4x points stop
Well, Not exactly..
There IS A WAY to remove the limiter & get unlimited 4x pts
Like+RT, & reply "limiter." Will DM the guide (must be Following)
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