Daniel Bustamante

i'm back! i haven't tweeted consistently since ~2022. but a lot has happened since then: - helped scale a portfolio of info businesses to over $20,000,000 in revenue - moved to TX, then Arizona - built an audience of over 45,000 people across LinkedIn and email - launched a paid newsletter called AI Email Marketing Prompts - launched my new business, Velocity, a done-for-you email marketing & ghostwriting agency I really miss X though. here is where I got my start, where I learned to write, and where I found my people. so I'm pumped to be back!

@GregDuncan_ what’s up dude!

@dbustac huge

i'm back! i haven't tweeted consistently since ~2022. but a lot has happened since then: - helped scale a portfolio of info businesses to over $20,000,000 in revenue - moved to TX, then Arizona - built an audience of over 45,000 people across LinkedIn and email - launched a paid newsletter called AI Email Marketing Prompts - launched my new business, Velocity, a done-for-you email marketing & ghostwriting agency I really miss X though. here is where I got my start, where I learned to write, and where I found my people. so I'm pumped to be back!

@heyblake @MCovBrown thanks brother! feels good to be back

@dbustac @MCovBrown Welcome back man

@hey_dhruv love to see it dude

@dbustac Man, it's so good to see you back over here. LFG!!!! I'm also taking X seriously this time, and I'm committing to it.

@OzolinsJanis thanks brother! hope you’re doing well ❤️

@dbustac welcome-the-f-back!!!! 🍾

@MCovBrown thanks my dude! you were part of the reason i was feeling fomo for sure 🤣

@dbustac Let’s go! Pumped to see you back over here 🙌🏼

@GSkrovina thanks brother!

@dbustac welcome back

@Dickies_Mom maggie!!! thanks so much. we miss you <3

@dbustac Thrilled to see you back! And so proud of you and all your have accomplished! BRAVO Daniel!

@IMJustinBrooke GCP

The VSL has been DETHRONED! Like you, I've used long form sales letters, VSLs, and webinars in my sales funnels for years. But just like one day the VSL beat the written sales letter, something has FINALLY curb-stomped the VSL. They're called GCPs. Which stands for "gradual commitment pages." Maybe the name sucks, but their results don't! The reason they convert higher is because of a psychological trick that hijacks the brain and inserts a marketing argument like a trojan horse. Like an advertorial the reader thinks they're reading just another article on the web. Their defenses are down. And then oops, too late. I've used these GCPs quietly for well over a decade, but I have a different business model now so I'm fine with sharing it. The first time I shared these at a millionaires mastermind in Las Vegas, the room fell silent when I shared the conversion numbers. They had LOTS of questions. If you want, I've got a Google Doc that explains the whole thing with examples. Shows you step-by-step how to design and write your first GCP (without the years of trial & error I had). Just comment "GCP" below and I'll DM you the document. ✌️❤️

@BrianRWagner Dude, let’s goooo! Pumped to see this live. Great stuff.

Here's where to sign up: fuel-and-focus.beehiiv.com // (And big thanks to @dbustac for helping me ship this 🔥)

I've been writing online for 17 years. It started with a blog about my experience as a student manager with USC Football. Then I spent the last decade-plus building brands across athletics, healthcare and other industries. Here's what I've learned: Most brand and marketing advice assumes you have endless energy to execute. But ambitious builders — the brand marketers, founders, and leaders actually doing the work — often run out of steam before they run out of ideas. That's the gap I'm solving with Fuel & Focus. Every Tuesday, you'll get one cross-industry framework that helps you ship with energy, not just intention. Brand & marketing systems you can use immediately. First edition lands next Tuesday. Drop a comment if you want the link and I'll send it your way. P.S. — This is for builders who refuse to choose between great ideas and consistent execution. If that's you, see you in your inbox. 🔥⚡️☕️

@jspector Thanks for sharing, @jspector!!!

The excerpt below is 100% true. The more hesitant you are to spend money, the harder it will be for you to make money. (I say this as someone who’s struggled with it in the past.) I’d see someone more “successful” than me and wonder how that happened. Then I’d realize they were spending 5x what I was on their business. And they weren’t actually much more profitable than I was. It made me wonder: What might happen if I invested that much money in my business? How much more “successful” would I become then? I’m in the process of finding out. * The image below is of something @dbustac wrote on LinkedIn.

This week I ran an email marketing experiment. ​ And the results completely blew my mind... ​ Here's the thing: ​ I've always "known" that the PS is one of the most read sections of every email you send out. ​ But, I've never challenged this assumption. ​ I just heard it one time and it made sense. ​ Now, I wanted to know whether a PS could actually be leveraged to drive more sales or not. ​ So, this week I was running a Prime Day launch campaign for a client—and I decided to put this belief to the test. ​ How? ​ Here's what I did: ​ I wrote a PS for each of my client's launch emails (the sequence had a total of 6 emails). ​ And I made sure that each of these PSs had a CTA (because, again, I wanted to see if they could actually generate results). ​ Then, I set up some lightweight tracking so I could see how many clicks the main CTA of the email got vs how many clicks the PS CTA got. ​ These were the results: ​ Email 1: ​ - Main CTA clicks: 537 - PS CTA clicks: 171 (32%) ​ Email 2: ​ - Main CTA clicks: 157 - PS CTA clicks: 111 (71%) ​ Email 3: ​ - Main CTA clicks: 149 - PS CTA clicks: 45 (30%) ​ Email 4: ​ - Main CTA clicks: 232 - PS CTA clicks: 106 (46%) ​ Email 5: ​ - Main CTA clicks: 363 - PS CTA clicks: 242 (66%) ​ Email 6: ​ - Main CTA clicks: 355 - PS CTA clicks: 175 (49%) ​ 🤯🤯🤯 ​ So, these were my takeaways: ​ - PSs *do* get a lot of attention - PSs can drive almost as many clicks as the main CTA of your email - Do NOT half-ass your PSs. Invest some time in making them really good ​ 'Cause if do, you might make some extra 🍞 next time you do a launch.

The easiest email marketing upgrade you can make: ​ Add a "profile picture" to the email address you use for sending your newsletters. ​ It's a powerful (but low-effort) way to: ​ ✅ Make your emails feel more "personal" ✅ Stand out in a crowded inbox ✅ Increase your open rates ​ The best part? ​ It takes less than 5 minutes. ​ Here's how to do it: ​ 📌 NOTE: This process is for Google Suite/Workspace users. Steps might be different if you use a different email provider. ​ 1/ On your computer, head over to the Google Admin Console. ​ Here's the link: admin(.)google(.)com ​ 2/ Under "Users" click on the account you use to send your newsletter/email marketing emails. ​ 3/ Hover over the whitespace on the left hand side of your name & email address. Then, click on the white "circle" that shows up there. ​ 4/ Upload the picture you'd like to use ​ 5/ You're done! ​ 💡 Pro tip: If you already have a nice-looking picture that you use across all your social media profiles, I'd recommend using that. ​ That way, it'll be easier for your readers to recognize your emails in their inbox. ​ --- ​ Want more email marketing tips like this? ​ Gimme a follow so you don't miss my daily posts 🫡 ​ Every day I share actionable advice to help you grow, nurture, & monetize your email list (on autopilot).

My last 3 lead magnet landing pages have an average opt-in rate of 60%. ​ Here're my 7 rules for high-converting landing pages: ​ ~~~ ​ RULE #1: The Rule of 1 ​ There's only ONE thing you can do on my landing pages: ​ Opt-in or bounce. ​ There's no navigation bars, blog archives, social media buttons... NADA. ​ All of these are distractions. ​ And distractions = lower opt-in rates. ​ So if you want to increase your opt-in rates, the first thing you should do is follow The Rule of 1—just one CTA. ​ RULE #2: Transformation-Driven Headline ​ If you're reading this, you've probably heard the famous Ogilvy quote before: ​ “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” ​ Now, even though he said that decades ago (and in the context of paid advertising), this is still true. ​ And it also applies to lead magnet landing pages. ​ But, how do you write a great landing page headline? ​ There's dozens of small nuances—but none of them matter if your headline doesn't promise a tangible & compelling outcome (or transformation). ​ So, keep that in mind next time you're writing a landing page. ​ RULE #3: Objection Busting ​ Now, sometimes making a good promise isn't enough. ​ People have doubts. ​ So, if you want maximize your opt-in rates, make sure to always include an Objection Busting sentence to the end of your headlines. ​ Pro tip: Use smaller font size & italicize your Objection Busting sentence so your "main" headline doesn't get too bulky. ​ RULE #4: Mockup image ​ One of your main goals when creating a landing page like this? ​ To make your lead magnet feel *tangible.* ​ Even make it feel like a product. ​ That's why all of my landing pages always have a high-quality mockup image. ​ Obviously, you can whip up your own mockup images using a tool like Canva. ​ But if you can hire a designer to help you create one, that's even better. ​ (It's worth every penny!) ​ RULE #5: Compelling Lead Magnet Name ​ Another way to make your lead magnets feel more tangible? ​ Name them something! ​ One of my favorite frameworks for this is Hormozi's MAGIC formula. ​ (I'll drop a link to that in the comments!) ​ RULE #6: Tangible Social Proof ​ As we all know, social proof is extremely powerful. ​ Now, when you have limited real estate, one of my favorite ways to add social proof is to add a short blurb with *tangible* social proof. ​ (Instead of adding a "quote testimonial.") ​ See the image below for an example of this! ​ RULE #7: Opt-In Form Above The Fold ​ Lastly, you want to make it as easy as possible for people to opt-in for your lead magnet. ​ And easy means NO scrolling. ​ That's why your opt-in box should always be "above the fold." ​ Pro tip: Check the mobile version of your landing page to make sure the opt-in box is above the fold there too. ​ And that's it! ​ If you follow these rules, your opt-in rates will 📈📈📈 ​ P.S. Let me know - which of these rules are you implement first?

@moritzkremb ACS

I built a 5-day course to accelerate your Twitter & LinkedIn content creation with AI You'll learn to: • Create a week's worth of content in 90min • Create content that doesn't sound robotic • Grow an audience of raving fans For 24h, it's FREE Follow & Reply "ACS"— I'll DM

The average course creator doesn’t understand this: ​ Most email funnels do NOT have great conversion rates from the start. ​ Which is why... ​ Every week you should spend 30 mins analyzing your: ​ 🔸 Landing page opt-in rates 🔸 Email open & click-thru rates 🔸 Overall funnel conversion rate ​ Based on that, you can identify your biggest funnel bottleneck & test 1-2 ideas to solve it. ​ The week after, you analyze the results from your experiments—and repeat this process all over again. ​ This is how you build a funnel that makes money consistently.

The 5 essential emails every info-product sales sequence needs (to maximize conversions): 🔸 The “FAQ” Email 🔸 The “Before/After” Email 🔸 The “Last Chance” Email 🔸 The “Everything Inside” Email 🔸 The “Why Others Have Joined” Email

Landing page copywriting tip: Add tangible social proof *above the fold.* Most people won't scroll & read past that initial section. Which is why it's crucial to have all the essentials at the top—including social proof. Tiny upgrades often have a great impact on conversions.

And sure, I’ve worked pretty hard to get here. But none of this would have been possible without this incredible country & their even more incredible people. Happy 4th of July everyone 🇺🇸🇺🇸🇺🇸🇺🇸

When I moved to America 4 years ago, I was so broke I couldn’t afford a chocolate. I didn’t have a college degree. And I didn’t have any connections. Fast forward to today, *every* aspect of my life is at least 10x better.