Ellie Marks

Every copywriting guru tells you to read "Cashvertising." Most people buy it, few actually read it, and even fewer apply it. I read all 207 pages so you don't have to. Here are the 8 principles that actually matter 🧵

@itsalexvacca @bhimani_ha23109 List

We're giving away the exact list building system behind 23M+ cold emails and 400+ B2B companies. For FREE. 8 phases. 11 video walkthroughs. 2 AI agents that automate most of it. Here's what's inside: → How to define your ICP so it actually filters (not just "Series A SaaS in the US") → Multi-source discovery: one provider gives you 50-60% coverage. Two gets you to 80-90%. The math changes everything. → Company enrichment and scoring before you ever find a single contact → Contact validation: 30-40% of emails in databases are invalid. Skip this step and your sender reputation is toast. → Deduplication at company AND people level (most teams skip this and wonder why deliverability tanks) → AI personalization built on real data points, not "I saw you work in tech" → Activation: getting clean, scored, segmented data out of Clay and into your sequencer Most teams send raw lists and get 1-2% reply rates. Proper enrichment changes that completely. To get it: - Follow @itsalexvacca - Retweet this post - Reply "LIST" I'll DM you the link.

@scaling_shields Ecom

signing ecom clients with cold email is a $500K/year PROFIT MACHINE for any agency took me 3 hours to put together 26 pages of EVERYTHING i know - scripts that work on brand owners - lead sources nobody's using - the BFCM angle that prints - how to turn replies into calls after booking 12 calls with ecom owners in 15 days i'm giving it all away like + comment "ECOM" and i'll send it over (must follow + RT for priority access)

@PatrickSargis That’s sick, AI that’s constantly being trained and updated on what’s working Felt like I should’ve paid for this sauce

This post can add millions to your business - if you apply it. Everyone knows data-based decisions matter. But how do you actually find the data, and what do you do with it? We’ve built AI systems trained on winning data that have skyrocketed our creative win rate and cut output time by 70-80%. Here’s the process: Once you run an offer for a few months, you have actual market feedback. What hooks work. What don't. What awareness level converts. What image formats win. What patterns repeat. We use Hyros for attribution and Motion for ad data. Motion's AI chat lets us pull any data we need instantly. Prompt it to pull your 25 highest-performing creatives and analyze: Body copy Headlines Video scripts Image concepts Hook structures Put each dataset in its own doc. Drop everything into Claude and ask it to analyze recurring patterns across all winning data points. You'll find a few principles drive the LARGE majority of results. For one of our offers: • 98% of winners had the expert's face in them • Every top hook led with the core outcome in the first 3-4 words - 100% hit rate • Contrast-based hooks outperformed everything else • Out of 50+ image formats we’ve tested - only THREE were big scalers These patterns are absolute freaking gold. Then, compile all winning data into a single "creative playbook" per client. Then build specialized AI prompts/tools: Headline writer (trained on winning headlines) Body copy writer (trained on winning copy) Video script writer (trained on winning scripts) Image concept creator (trained on winning visuals) Image ad chief (instant feedback to your designer) Everything your team creates starts from WINNING DATA and not guesswork. Two things to keep in mind: Your AI tools should apply PRINCIPLES - not copy-paste. We run 70/30 - 70% structure from winning patterns, 30% creative variation. You still want to have differentiation and unique concepts. And data decays. The hooks that crushed 90 days ago are fatiguing now. An ad that spent $40K at $75 CPA six months ago can be LESS valuable than an ad that spent $8K at $80 CPA last week. Your AI systems need RECENT data, so update your systems weekly. The flywheel looks like this: Data trains AI → AI generates creatives → Creatives generate new data → Better data trains better AI. Every month your win rate goes up. Every month the system gets smarter. THAT'S the real moat. Building compounding intelligence from a system that learns from every dollar you spend. Most marketers are running new ads based on guesswork. This is how you achieve real longevity on cold traffic offers and scale them indefinitely. Back to work 👊

@nguyentomyy iman

iman and jason are running one of the best webinar funnels I’ve ever seen they prolly made millions in a day i’ve funnel hacked his entire strategy including his exact ads if you want me to send that over to you for free repost and comment the word “iman”

@cloutfactoryllc Real

I be lifting so much that I get nauseous and then I can’t eat enough protein after and I don’t really mean tooooo

@cloutfactoryllc Prosp Ai is the goat

@elliemdrafts Drop the platform you won't

Who do I talk to about getting multiple LinkedIn accounts for outreach

@cloutfactoryllc Finally switched to automated

@elliemdrafts Okay sis! Do you use an automated system or are you manually messaging

@maxwellcopy Sco ducks

2 duck games in a row, don’t get much better than that.

@AlfieJCarter Is zero message in connection request the move?

i sent 1M+ LinkedIn DMs in 2025 using AI LinkedIn outreach cracked a system that books 3-5 calls per day on complete autopilot here's the method: most people send generic "hey saw your profile" messages that get ignored i use AI to scrape prospects' content and create hyper-personalized audits at scale the sequence: - connection request with zero message - wait 2-3 days - AI generatesfree value based on their profile - send it with zero pitch attached 80% reply rate because it feels personal even though it's automated 50% ask what you do 30% book calls immediately you're positioning as the expert who gives value, not the desperate founder begging for meetings i documented the entire system in a step-by-step guide follow, like and comment "AI" and i'll send it to you

@AlfieJCarter STACK

My LinkedIn outreach got a 78% response rate. Without being spammy or pushy. I've spent 2 years perfecting my AI outreach system... Reply "STACK" + follow for access (next 24 hrs only)

@HighyieldHarry time to hibernate and build

Time to lock in

@GehnaBatra aura is everything

I’ve seen $20K retainers signed without a website. And $200 offers rejected after 12 DMs and a sales call. It’s never the price. It’s the vibe.

@casellacaesar what happens if you push em all at once

content that goes viral manipulates emotions fear rage hope clarity desire FOMO novelty laughter push these buttons and you’ll 10x your exposure

@CodeByNZ not so lonely in the void

mfs posting on X with zero engagement and 0 likes, no shame.

@breydenxfocus Oh man, he got you too?

Normally don’t reply to these But this one just came naturally

@nastiazik lets goooooo

@mtshub your smallest decisions determine so much

The secret to your future is hidden in your daily routine