Francisco

How to increase your aura; 1. Smile less. A calm, closed mouth smile carries more authority than forced friendliness. 2. Announce nothing. People respect outcomes, not intentions. 3. Read real books in public. It silently intimidates people who scroll. 4. Nod instead of agreeing. Approval should feel earned, not automatic. 5. Stop narrating your life. Mystery beats oversharing every time. 6. Be hard to reach. Access is value. 7. Shake hands like you mean it. Weak grips signal weak presence. 8. Stop checking your phone during conversations; it signals you value your notifications more than them. 9. Always be punctual; wasting another person's time is a subtle form of arrogance. 10. Return what you borrowed in better condition; it shows respect for both the item and the owner. 11. Listen to understand, not to reply; people instantly recognize when you're just waiting to talk. 12.Walk slow. 13. Never resist eye contact 14. Don't shake your legs. 15. Laugh less. 16. Show gratitude. 17. Stand up for a handshake. 18. Keep your chin still when you talk. 19. Keep your shoulders back at all times. Do this and watch your life change completely.

@_baretto Are AI sites rank able ?

SEO is DEAD. We got 80,000+ visitors from LLMs in the last 90 days. These are HIGHLY converting visitors. (But really it's because we're good at SEO, so it's not dead)

There isn’t much left to hold onto. Get rich and hug your children. Nothing else is real.

I just dropped a 2 hour free course on YouTube. Everything I learned spending $250k on ads to scale my agency to $200k/m. Most gurus charge $10k+ for this Like this post and comment AGENCY below for the link in your DMs (must follow me)

The best leaders I've worked with don't have the most experience. They have the shortest gap between learning something and acting on it.

@luke_w_gilbert @N8RealEstate How ? So you buy rentals to lower your tax bill ?

@N8RealEstate Don’t forget about paying taxes buddy. That’s why we hold.

Not really keeping any rentals this year, just hanging onto my current portfolio and selling everything else I buy Going to pay off student debt, put money into our primary, pay off some unsecured private debt for the business A lot of people don’t think this is a good move

@indexsy @marclou Dos lovable sites rank ?

I've said it before, as soon as @marclou realizes he can become a competitor to G2, he's gonna 10x his earnings Best CATEGORY_NAME Software 2026 eg. Best AI SEO Software 2026 Verified startups are ranked higher, sponsors can show up higher on listicles with sponsorship disclosure Clutch is a $30m/yr business that does this, but for agencies

So I realized Jason is talking about me here lol… I do not look at our daily media dash bc it’s either euphoria or panic. But it was nice to see the P&L the next day! Here’s some more about what went into a ~10k new customers day: - we’ve been selling to this customer for six years now, so we know them very well, and that is reflected at every single messaging point. (the counterpoint is that I’ve been working on another category for over a year now, and it’s still not cracked… understanding the customer just takes time.) - We’ve been working on this offer for like three years now. I wrote the initial VSL, and got the big idea right, but my brilliant CRO chief has been working on it literally every week. This is far from the first time we’ve hit high scores on this one. Fact is, a good offer (product/market fit, great big idea) is gonna be good for a long time, but you can’t CRO a bad offer into good one. - Notably, most the CRO efforts have been focused on Jason‘s traffic because of how much volume he can drive and how well our teams work together. So everything about our funnel, pricing, post purchase sequence, even something as unexpected as the close of the VSL… It’s all been optimized for Jason’s campaigns and pixel. Others have tried this offer and not had nearly the same success. - our products are actually great, our customer support is A+, and our fulfillment, processing and anti-fraud our battle-hardened. Days like this have ruined us in the past because of operational weakness. - Our back end is extremely robust. We have dedicated email/SMS teams, a dozen additional offers, and even phone sales team, full salesforce implementation, etc. We are competing in ad auctions with guys who will flat out lie, deep fake, and do other stuff that I won’t do for both legal and ethical reasons, so several years ago, we made the decision to invest heavily in profit drivers that are hard to build and difficult to copy. That all said, here’s where the “luck” happens (aka opportunity meeting preparedness) … What Jason is describing is what I call a “traffic honeyhole”. It’s when an offer, a buyer, a network and a specific type of ad all come together to make high scale magic. It can last for anywhere from 3 to 9 months, and most of the direct response game is spent at breakeven or loss, trying to find it. If you’re lucky and good, you get one of these a year. Really good or really lucky, you get two. The honeyhole can dry up as quick as you find it. Years ago, I was consistently spending 25k/day on YouTube with @bratinceptly and @cronag805 . It was a full 45+ minute VSL, instream as an ad. Every month, we’d shoot 8 new leads, and inevitably one of them would hit. Then we just cycled two winning offers behind them every few months. It was such a beautiful thing… then YouTube slapped like a 200% cpm penalty on any ads over 2 minutes, and our campaign died within a week! Much as I love those guys, we never made anything work together after that. Sometimes thats how it goes, but just like Rick and Ilsa will always have Paris, I’ll always have YouTube 2019 with Brat and Ian :) Here’s something else: I am not a great media buyer, and I’ve worked with many over the years - both individuals, and agencies. I feel extremely lucky to work with Jason (and to know him - everything you said back at you 100x homie). Our teams work incredibly well together, and he’s very good at running traffic for the offers we write. I’ve worked with a lot of other agencies and affiliates who have done major, major scale with others like me, and just haven’t been able to make it work. The mismatch could be anything from the teams not working well together, to them not really knowing our customer, to a simple timing mismatch - they’re focused on other stuff, and so are we, and the campaign just doesn’t get the attention it needs for scale. A huge part of this game is truly finding the right partnership between buyer and offer owner. But one thing about Jason and his team: they are obsessive. We’ve been through good times and bad with them, and whenever it’s bad, I still have confidence. I remember this talk I had with my team back in early Jan when everyone was down bad - “guys, if someone is going to figure this out, it’s Kutasi”. And hey, he did! I love these high scores too and they’re fun to celebrate, but to paraphrase Naval, we see ourselves playing long term games with long term people. And I think that mindset, as much as anything else, is what contributes to the big days.

@Winterrose @ssaaammiirr Who did

tech guys are pissed that the first 1 man $1B revenue company is a ecomm clickfunnel master slinging GLP-1s because they were busy trying to vertically integrate while he was pushing ROAS to the breaking point

the exact personal brand strategy that makes them beg to buy:

Slow money is better than no money at all. Having a 9-5 job is better than being unemployed. A low pay is better than being in debt. You're a man, Always aim to make the right choices. Sometimes what's good for you isn't for everyone. Choose what works for you.

Man to man

@TripleNetTyler Goals

You owe it to your future bloodline Move to a coastal California city Go into debt if you have to

@Storage_Venture Send it

Most people overthink their first storage deal. They spend months underwriting facilities that should've been filtered out in 5 minutes. Filter things like: Is the market oversupplied? Pass. Physical occupancy 85%+ but economic occupancy below 70%? That's revenue hiding in plain sight. Current rates 20%+ below comps? Real upside. Seller not motivated? Move on. I run 7 questions on every deal before I spend a single hour underwriting. Saves me weeks. I put all 7 into a 1-page deal filter. Reply "send it" and I'm happy to share it with you.

@hewhoships @MarketingMax Have examples of the best landing pages you’ve seen ?

@MarketingMax the ad did its job getting the click. everything after that is the page's fault. this is the most expensive lesson in marketing and brands keep learning it the hard way

BREAKING: a new study reveals “Facebook ads don’t work” and “newsletter ads don’t work” solely because the landing pages brands send traffic to are awful

@MarketingMax Is your WHOP out ?

New life hack unlocked I set my LinkedIn profile to say I’m CEO of a huge tech company with 500+ employees Started getting flooded with inbound DMs “We’ll send you an iPad if you hop on a demo with us!” “$500 Amazon gift card if you do a discovery call!” “Free AirPods if you attend this Zoom call!” I’ve been doing this for just a few weeks, and I’ve already furnished my house for free and set up a office with every new piece of technology from the $3,000 Apple screent to the $5,000 sonos system Think I’m going to “take on” a few more CEO roles so I can deck out my third vacation home You can just do things

@MarketingMax Let me know

Crazy Business Of The Day #18 Someone’s making $8k/month on Whop teaching people how to flip watches Not ecom… not dropshipping… literally Rolex flipping tutorials Feels like every niche hobby has a 4-figure monthly community now I might need to start one for marketing nerds lol

@max_av_ Elaborate on this please

My construction company getting nonstop super cheap leads 90 show up and response rate We can’t keep up Sell something that is easy to sell to people who want to buy and in places that’s easy to sell STOP SELLING THINGS THAT ARE HARD TO SELL

@gabeansel Great post man I am still trying to find that guy in the yellow Lamborghini for me. I’m stuck on where I run ads then try to scale and my accounts get suspended, or where I don’t even know what affiliates to run. Is there somewhere you can point me towards ?

When I first started out in the space I had no clue what the hell I was doing. What offers to run or how to even scale or test properly. I did courses and watched lots of videos and back then I even read a lot of affiliate forums (Yes Im old as shit). No matter what I could never make more than $300 a day on my own. But I knew there was way more to be made I just didn't know how. That was until I met another older affiliate in the space putting up crazy numbers. He was running 1 offer (green coffee weight loss) and at the time he was completely printing cash and in that moment he was my idol. He had a Yellow Lamborghini Gallardo and at that time I thought damn this dude has it made. He basically gave me the run down on everything he was doing start to finish. And guess what? It really wasn't that different from what I was already doing but there was 1 or 2 things that stood out that made a huge difference. Right after that 1 on 1 with him I had my biggest month ever at the time. 5k profit. I thought I was rich. It was by far the best feeling ever. From there I went on to do insane months up to $650k profit. That one meeting completely changed my life. What I learned from all of this is where ever you are at in your journey it's good to do 2 things 1. Work your ass off and go all in. 2. Getting someone with more experience to tell me give me the hands on play by play on what to do and point out what you are missing. When ever I get financially stuck and Im not growing as fast as I want to be I always come back to these 2 things. You would be amazed at how often I am paying coaches or people more educated than me in the specific topics. So that being said. Network as much as you can. Ask questions.. Meet people both online and it person at events. It will completely change your outlook on whats possible in this space.