Joel W

LAUNCHED! ... 🚀🎉 My latest venture breaks all the rules. Am I mad? 1. I'm working with my best mate 2. There are no AI features in the thing 3. I know very little about the industry* 4. We've spent a fair amount of both time and money on getting the MVP out the door 5. We haven't consulted many potential users before building the thing 6. I paid for ads before the thing was even live *Luckily, it's my mate's son that is the expert so I've been schooled but still, it feels weird. But before you judge, here me out! Like you all, I've been watching the impact of AI closely and feeling it too in my working life - the good and the bad. So I set out to back a different kind of horse that doesn't rely on AI and his name is Mackenzie Alexander. He has won 11 World Gold Medals which is the most successful solo achievement of any British expert (in his field) in international competition yet he is currently only 17 years old. In 2025 though he was struck with a pretty debilitating condition: POTS. He went from being extremely physical every day to bed bound most days. He had to leave his college and went home to be looked after by his family. Nobody could have predicted what happened next: between Mackenzie, his Dad, his Mum, his Sister and me, we came up with a plan which could keep him active, and keep his (mad) skills up, all based around his unpredictable health rollercoaster ride. This young man is not only extremely talented but he is going through a health ordeal with grace and humour. He's an inspiration to us all. Growing up, he always knew what he wanted to do: he wanted to dance. But he struggled to get to advanced training workshops as he was growing up so his family paid a small fortune to travel around the world to attend the best events so that Mackenzie could be taught by the most talented teachers. And it paid off... 🏆Mackenzie is a World Class Tap Dancer and I mean WORLD Class But being stuck at home with no way to perform on stage, and an uncertain future ahead of him (as POTS is a lifelong condition), Mackenzie was struggling. So what did we do? We built, of course!🛠 We trained ourselves up and equipped a small studio at his home so that Mackenzie could start to record everything he knows about Tap Dancing. The plan was to create the world's most advanced Tap training program so that young Tappers, like Mackenzie in years gone by, could get access to this high level tuition without the extreme cost (time AND money) of travel. Today, we have launched TapStream: the most advanced Tap training program for young Tappers across the world so that they can learn from their homes and their phones at a fraction of the cost (and no AI required😉). We have opted for the Freemium model so as of today there are 7 FREE video based lessons and 18 Premium lessons behind a paywall. In total, Mackenzie plans to release over 100 lessons as a bare minimum.🤯 For my part, I built the landing page, the custom app, set up the ecommerce, the marketing tools etc. and I helped with setting up the technical side of the studio for filming at 4K which was not my strong suit! I've put the link to TapStream below so feel free to sign-up for an account to get access to those 7 free lessons, for life, or just to nose around. If you fancy subscribing I won't stop you especially if you're an aspiring, young Tapper!! Otherwise, if this story has resonated with you then please repost it in case you have young Tappers, or parents of the same, in your Followers list. This could help them achieve so much.🙏 More posts to come over the days and weeks ahead re: the project build and such. Thanks for reading and for your time.

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