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Bottomless apps is one of the highest-margin promos in chain restaurant history.
I'm serious. The math is wild.
Boneless wings: $2 to $3 to plate. Mozzarella sticks: under $2. Pretzel bites: under $1.50. Bottomless customers average 2 to 3 rounds before they stop, and portions shrink with every refill. Real food cost per head: $5 to $7. They charge $9.99.
The apps are profitable before the second-order math starts.
The actual play is what bottomless does to the rest of the check. Tables on app promos stay 30 to 40 minutes longer than baseline. They add 1 to 2 rounds of drinks. Drinks run 75 to 85 percent margin. A four-top adding 2 beers past minute 45 is $25 to $35 of pure profit on top of the bottomless tab.
Now the social layer. The headline says "$9.99 for your group, not per person." 15M views. The reply underneath says base tier is $9.99 for up to four, premium is $12.99, and over four is $2.99 per head. That reply pulls a fraction of the headline's reach.
The hook does the distribution. The reply does the legal lifting. Same account, two posts, two jobs.
This is what promotional engineering looks like when virality and accuracy run as separate channels.
Buffalo Wild Wings@BWWings
Bottomless Apps are $9.99 for your group, not per person
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The most promising longevity drug isn't a peptide or metformin. It's the Shingles vaccine.
New data shows it slows biological aging and lowers systemic inflammation for 4+ years post-shot. We are seeing a 20% reduction in new dementia diagnoses and a 25% lower risk of stroke.
Stop waiting for a magic pill. One is already on the shelf.




New York, USA 🇺🇸 English
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same with this one
K@kourtneyinhell
every once in a while I go back to this and listen to it 40x in a row
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In 2020 I bought a handful of disposable cameras with a weird idea:
Take photos, but then… don’t develop them.
Not for a week. Not for a month. But for years.
I used them at random times. Trips, weekends with friends, new family stuff, etc. Then I threw the cameras in a drawer and left them there on purpose.
Finally got them developed this week.
You forget everything that’s on them. Every photo feels like a little time capsule. People look younger. Moments you forgot ever happened. Random nights that meant nothing at the time suddenly felt special.
We’re so used to seeing photos instantly now that we rarely experience them as memories.
So buy a few disposable cameras, use them over time, then don’t develop them for 5+ years.




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