Noah Pease

@Mkp0e @Capitaldemarca Yes! I think McDonald's is genius. Someone who really wants to go to the World Cup might just go to McDonald's for every meal until the game starts so they have higher odds. #ICMKTG #nku205

@Capitaldemarca 1. While you may not associate the World Cup with Mcdonalds, they have a great cmapaign right now with Hisense that helps bring more traction to their loyalty app by giving consumers who use thier app a chance to win a ticket to the World Cup or a Hisense TV! #ICMKTG #LWUstrategy

What better way to end our #marketing exchange at #ICMKTG than by discussing the world's biggest sporting event! On week🔟we talked about how brands use the #FIFAWorldCupQatar2022 as a #promotional tool. #WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy

@Capitaldemarca A local business could do a lot to promote the world cup. Such as a discount on items if they use code "WorldCup2022" in purchase. I think if they do that more people will be interested in buying clothes and are also aware of the biggest sporting event going on. #ICMKTG #NKU205

@Capitaldemarca Adidas is a huge sponsor of the World Cup. They have a head start on the competition. I say that because, 4 of the top 7 favorites to win the Cup are sponsored by Adidas (More people will watch the better teams). As well as the game balls are Adidas.#ICMTKG #NKU205

@HoyerErin @LaurelAynne Yes I think technology makes a huge difference. I think the ideas come in our head but technology helps those ideas come to life. #ICMKTG #NKU205

I am grateful for marketing's role in positively influencing the world around us (e.g., social marketing research, public policy). 🙏 We look forward to hearing about YOUR perspectives & how you will contribute to this field. #ICMKTG #WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy

@LaurelAynne I see myself as a director of a college sports marketing team. I would love to promote ideas, the team, and fun to the audience. I would love people to go off my ideas and use them in their unique ways. I would love to create a fun environment. #ICMKTG #NKU205

@LaurelAynne I thing that I am most grateful for is being able to create and be different. In marketing, it pays to be creative and think outside the box. I feel other careers have to follow a script, where as marketing it isn’t really that. #ICMKTG #nku205

@HoStackHammer @BryanTMcLeod I very much agree. It’s they broke the rules that you agreed to, then you should be punished for it. No other reason needed. #ICMKTG #NKU205

@BryanTMcLeod Upon signing up for social media sites, an individual signs an agreement regarding the TOS. If an individual is in violation of the TOS, the company has every right to threaten action or ban them. Social media sites only hold as much power as they are given. 1/2

This week in #ICMKTG we are taking a look at the power of social media companies and celebrities! Do social media companies have too much power? Do celebrities have too much money? What happens if you have too much power and too much money? #MKTG336 #money #power

@BryanTMcLeod I don’t think it’s good when a celebrity buys a social media channel. Because the intended purpose was you can’t post on this app. But now since you bought the company, it still does not make your media posts ok. #ICMKTG #NKU205

@BryanTMcLeod I don’t think social media sites have too much power. Because it’s there own social media, they made it and they can make the rules. If you don’t agree with the rules then go to another app. They have a vision of what they want their content to be. #ICMKTG #NKU205

@HoStackHammer @AlexKrallman Yes I very much agree. Attention span varies from people to people, but a lot of people don’t want to watch a super long video when they can watch many short ones. It’s like having TikTok on another app. #nku205 #ICMTKG

@AlexKrallman As someone who’s familiar with YouTube Shorts, I’d 100% invest in it. It’s a platform similar to TikTok, which relies on viral content for market growth. Since the videos are short, users flip through them and often lose track of time, allowing creators to gain exposure.

@AlexKrallman Instagram uses brands well. They show up with ads on your feed of previous search history. For example, I was looking at pants online, then I scroll Instagram moments later and see serval ads for sweatpants. Eyes on ads being in more interest. #nku205 #ICMTKG

@AlexKrallman I would invest in YouTube and Instagram. Because around the world, Instagram and YouTube are a lot more used than Twitter. Which means that ultimately more people will look at ads on these apps, and more views equals more incentives to buy products. #nku205 #ICMTKG

@HoyerErin @LaurelAynne I absolutely agree on this. Holiday products definitely get me excited. For example, Shamrock shakes from McDonald’s are only around for a certain amount of time. But during that time you will always see me in their drive through. #ICMKTG #NKU205

Brands interested in re-enchanting consumers will often utilize past-themed promotions & products. Is this approach an effective marketing strategy? Let's discuss & share examples for Week 5️⃣ of #ICMKTG. 🎃 #WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy

@LaurelAynne When NFL games fall on Halloween, a lot of fans dress up in costumes and show them off during the game. I think it is perfect for starting commotion during the game. Not only during the game, by showing on the big screen but also starting a hashtag on Twitter. #ICMKTG #NKU205

@LaurelAynne I don’t think it has enough to stand out anymore. Back then it worked because no one really thought about and great for kids. Now it is more common among companies and to the customers. However, holidays still can impact sales without a doubt. #ICMKTG #NKU205

@DevonOakes8 @CopywriterBob I can very much agree. People might be more willing to go to help, if they have nothing else to do that day. It also gives students a day to make catch up on mental health and have a day to slow down/take a step beck, then head forward again. #ICMKTG #NKU205

@CopywriterBob At UNC Chapel Hill, students are given Wellness Days where classes are cancelled as a day to prioritize mental health. An event like this promoted by a Counseling Center can encourage students to visit and see the importance of work-life balance. #UNCWMKTG #ICMKTG

It's Week 4️⃣ of #ICMKTG. We'll address mental health issues on campus & what we as marketers can do to encourage students to get the help they need. Wild ideas are welcome. #WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy #UMW417 For additional insight... forbes.com/sites/christop…

@CopywriterBob A way to approach this issue is making it very relatable. We all might have issues, but if we relate to them and we experience someone else going through the same problem and come out stronger, it’s very important to know the progression. #ICMKTG #nku205

@CopywriterBob I think it is very important to see your options. If you are struggling, it’s important to utilize what’s available because it might help you. If you don’t try something, how do you know it will help you in a way? You won’t unless you try. #nku205 #ICMTKG

@Jason170000 @Capitaldemarca Yes. This is what I said. People now a days are so into social media and a lot of people will listen to whatever the news on it is. So if the news on social media is that Heritage month is important, I can almost guaranteed that some people will pick up on it.#ICMKTG #NKU205

It's Week 3⃣ of #ICMKTG. We are celebrating the #NationalHispanicHeritageMonth, by analyzing how brands reach the Hispanic Market in the US. Is #Latino, #Latinx, or #Hispanic? Let's discuss... #WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy

@Capitaldemarca The NFL shows heritage month by recognizing Hispanic current players and youth players during award shows. They also effectively promote Hispanics by playing football games in different countries, such as Mexico. It works because it brings a whole new perspective.#NKU205 #NKU205