Devon Oakes

@Kk_arrington @CopywriterBob #UNCWMKTG #ICMKTG This is a great point. Hearing testimonials from students can encourage others to visit the Counseling Center and prioritize their mental health.

@CopywriterBob As a marketer, I would use other students to make people more willing to use these resources. From my experience, more people are eager to talk about mental health and use resources when they feel people their age also use them. #ICMKTG #UNCWMKTG

It's Week 4️⃣ of #ICMKTG. We'll address mental health issues on campus & what we as marketers can do to encourage students to get the help they need. Wild ideas are welcome. #WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy #UMW417 For additional insight... forbes.com/sites/christop…

@CopywriterBob At UNC Chapel Hill, students are given Wellness Days where classes are cancelled as a day to prioritize mental health. An event like this promoted by a Counseling Center can encourage students to visit and see the importance of work-life balance. #UNCWMKTG #ICMKTG

@julia_dorne @Capitaldemarca I love that NASA did this! Marketing like this celebrates the Hispanic culture in a genuine way and shows appreciation for their employees. #ICMKTG #UNCWMKTG

@Capitaldemarca #ICMKTG #LWUstrategy It’s important to market to everyone. I think the main way to market to people from Hispanic or any other culture is to try to connect with them. I think NASA did a great job celebrating their Hispanic & Latinx colleagues while also inspiring their audience.

It's Week 3⃣ of #ICMKTG. We are celebrating the #NationalHispanicHeritageMonth, by analyzing how brands reach the Hispanic Market in the US. Is #Latino, #Latinx, or #Hispanic? Let's discuss... #WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy

@Capitaldemarca #ICMKTG #UNCWMKTG Cultural awareness and celebration is important in marketing. If done genuinely, it can be a great way to celebrate consumers and make them feel seen. Some brands could see HHM as just another occasion to capitalize on but this is where brands become unethical.

@EmmaAdams525 @AlexKrallman @LaurelAynne This is a good point! Virtual influencers are definitely less risky than real people. We've seen so many influencers get "cancelled", which can be detrimental for brands. #ICMKTG #UNCWMKTG

@AlexKrallman @LaurelAynne #WVU315 #ICMKTG I follow some influencers, but I think brands must b smart about partnering w them & CGIs. While they have the power to boost sales & image, if their reputation is tarnished, then it could hurt the company. 1 ex is James Charles & Morphe pallet sales

@AlexKrallman Although virtual influencers can be cheaper for companies, it can be seen as impersonal to viewers in comparison to a real person. Companies can edit aspects of the influencer to make their product look better, but many customers can see through this. #UNCWMKTG #ICMKTG

@jlt0060 @LaurelAynne #UNCWMKTG #ICMKTG You make a good point. With the world being so tech-heavy many older people have adapted and companies should use this to their advantage!

When we think of our role as marketers online, we usually 𝒅𝒐𝒏'𝒕 think of 👵👴 ('𝑑𝑖𝑔𝑖𝑡𝑎𝑙 𝑠𝑒𝑛𝑖𝑜𝑟𝑠')... but shouldn't we? Welcome back to our #ICMKTG collab, everyone! We're looking forward to your Week 1️⃣ responses! #WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy

@LaurelAynne In addition to Facebook, successful marketing for the older generation can be done on other media sources that they frequent, like a news website. It's definitely important to make marketing objectives clear and concise in order for seniors to engage. #UNCWMKTG #ICMKTG