Eli Schwartz

I had an awesome chat with @lennysan on his podcast, and here’s my #1 tip for diving into SEO today: Put yourself in your users' shoes! 👟 At @SurveyMonkey , we all had to run our own surveys to truly understand what the user experience was like for our customers. That’s the secret—know your users inside and out, and your SEO will benefit. 💡 Pro Tip: Stop thinking like a marketer; start thinking like a user! Catch the full convo with Lenny for more insights! 🎧👇 YouTube: youtu.be/Z71yGshPTwk

@5le Catch the full discussion ➡️ youtube.com/watch?v=apNcFe…

@gaetano_nyc I assume they didn't like that answer

CMO asked me: If we publish more blogs in the next two weeks, would we see an impact down the road in the coming months? Me: No. Just publishing "more content" is not the answer. The industry wide pattern for blogs is high impression counts, and plummeting CTR. Even high ranking blog pages are not going to produce as many clicks due to AI disruption. CTR is crashing everywhere. It's even affecting branded search. CTR will continue to deteriorate further as SEO transforms into a zero-click environment. Relying on traffic for growth is optimizing for a model that no longer exists.

There are very few people whose graph like this I'd be okay sharing. @searchmartin is a legend.

Can scaling AI content be risky for SEO? I've been monitoring the impact across hundreds of sites for the past few months. Check out my recent research and findings in my latest Substack: lilyraynyc.substack.com/p/it-works-unt…

I never realized how much the overall SEO industry misunderstood schema until now. It was never a ranking factor. It just helped get the search features that Google added and took away. It was never used by LLMs - they get summaries of sites that they tokenize - stripping it all away in the process. I thought everybody knew this.

Here's what public companies have said about AI & SEO in the past few days. It's nice to report on SEO wins, and that AI traffic continues to convert well. Of course, AI and changing user habits have not been kind to a lot of companies that were reliant on search. Traffic diversification is top of mind for many of them. There also seems to be a lot of genuine excitement around AI as a whole, and not just from SaaS companies, but from eCommerce stores and marketplaces as well. I think there are some much bigger marketing stories to tell there, so look out for some upcoming (free) reports on that topic. I’m hoping to have the first one live in a couple of weeks. As always, there's more to investor updates than I can share in these summaries, so please do your own research before making investment or marketing decisions. Thanks for reading! 🤝

What do you think? Would you dump traditional SEO traffic in favor of LLM visibility?

The chart below from Semrush Enterprise shows the decrease in real search visibility. LLM visibility for most brands is just visibility, while traditional search is where the clicks happen. For this brand, this decrease wasn't a good investment.

Is it worth 100% increase in AI citations to experience a 25%+ decrease in overall search traffic? A recent AEO success story, shared in case studies on social media, touts a 100% increase in AI citations. @semrush partner

Are you ready for the personalized Internet? productledseo.com/p/the-personal…

That’s quite the shout @joehall 👏🏽 Link to Joe’s post here: ashla.ai/p/burger-king-…

Stop choosing between AEO and SEO, do both, right.

Right now, @semrush Enterprise is the only AEO solution that does this. You get what they call “AIO” scoring and traditional SEO scoring together, so you can see the full picture before you publish, not after the damage is done

This chart should be pinned to every AI-content strategy deck right now.