Eli Schwartz

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Eli Schwartz

Eli Schwartz

@5le

Growth advisor to top Internet brands. // Best Selling Author of Product Led SEO | Subscribe: https://t.co/MYM5LlQMMH

Palo Alto, CA Katılım Kasım 2010
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Eli Schwartz
Eli Schwartz@5le·
I had an awesome chat with @lennysan on his podcast, and here’s my #1 tip for diving into SEO today: Put yourself in your users' shoes! 👟 At @SurveyMonkey , we all had to run our own surveys to truly understand what the user experience was like for our customers. That’s the secret—know your users inside and out, and your SEO will benefit. 💡 Pro Tip: Stop thinking like a marketer; start thinking like a user! Catch the full convo with Lenny for more insights! 🎧👇 YouTube: youtu.be/Z71yGshPTwk
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Chris Long
Chris Long@chris_nectiv·
60-Second SEO: You can configure Claude Code to actually crawl your site like Screaming Frog. Tell it to use Puppeteer + feed it URLs and off it goes.
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Eli Schwartz
Eli Schwartz@5le·
The real SEO apocalypse is starting to roll out: Personal intelligence in AI Mode, which will soon be the default experience for Google search. This means that each person will see different results based on who they are. Are you ready? productledseo.com/p/personal-con…
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Jono Alderson
Jono Alderson@jonoalderson·
Clicks don’t count. They never did. SEO spent 20 years pretending the search interface was the market. Now people are doing it again with prompt tracking. Measure competitiveness, not clicks (or prompts). jonoalderson.com/conjecture/cli…
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Om Patel
Om Patel@om_patel5·
stop spending money on Claude Code. Chipotle's support bot is free:
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Wil Reynolds
Wil Reynolds@wilreynolds·
Here's your reminder People buying GEO services are buying them completely holding you to SEO math. Educate them now or face tough conversations later.
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Nathan Gotch
Nathan Gotch@nathangotch·
I'm still waiting for the day that someone can show me a brand that's doing well in AI search that is NOT doing well in traditional search engines. There is no successful GEO or AEO without effective SEO.
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Cyrus SEO
Cyrus SEO@CyrusShepard·
I replaced my entire SEO agency with 8 AI Agents Here's how: I never had an SEO agency
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Eli Schwartz
Eli Schwartz@5le·
SEO isn't the cheap alternative to paid media. It's just a different way to lose money slowly. A startup told me recently they wanted to start with SEO because paid is too expensive. I understood the intent, but they were wrong. The reason paid feels expensive is that the costs are immediate and visible. You put in a dollar, you see exactly what came out, and when the math doesn't work, you feel it instantly. That transparency is actually a feature. SEO costs a lot of money too, but it's more subtle. You pay a content team, an SEO agency, a technical consultant, tools, and tech teams to implement recommendations. You do this for 12 to 18 months before you have enough data to know if any of it is working. The feedback loop is just long enough that by the time you realize the strategy was wrong, you've already burned through a runway that could have funded something else. The deeper problem with choosing SEO as a reaction to paid costs is that it treats SEO as a fallback rather than a deliberate bet. I liken this to funding your 401k while you can't afford to consistently pay your rent. SEO is a great investment, but it is not an immediate one. If your reason for starting with SEO is because "paid is expensive, let's try SEO.," I would urge you to figure out paid first because your SEO bet will be even more expensive.
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Eli Schwartz
Eli Schwartz@5le·
Every time I work with a non-US client, I lose 4-6% to my bank. Here's the issue: Client pays me in EUR → the bank converts to USD (2-3% fee) The if I pay EUR contractor → bank converts back to USD (2-3% fee) I just paid 6% to move money in a circle, and I didn't even realize it. Then @Airwallex reached out to share how they are built into many of the platforms I am already using like Deel, Bill.com and Canva, and I realized that this international currency "tax" is unnecessary. What they are building is even more impressive, with AI agents that autonomously run real finance operations, invoicing and procurement. That means businesses can operate with greater speed, accuracy, and less manual effort. They're profitable, growing fast, and I hope they win so international business is even more efficient. #AirwallexPartner
Jack Zhang@awxjack

We saved our customers over $1.3 Billion in 2025 alone. That value has helped @Airwallex reach $1.2 Billion in ARR, growing 85% YoY. @Deel, @McLarenF1 , @boltapp and 200,000+ other customers trust us because legacy banking wasn't meant for global businesses: • Opening a bank account in a new country takes weeks • SWIFT transfers take 3-5 days • Other platforms convert your money even when you don't want to But with Airwallex you can: 1. Open an account and get paid like a local in 70 countries Most platforms force you to convert your money into your currency and charge you a conversion fee to do it. With Airwallex, your UK client pays you in GBP and it sits in your GBP balance. Your Australian client pays in AUD and it sits in your AUD balance. When you need to pay a UK vendor or run Australian payroll, you can simply pay from the same currency in your Airwallex account which leads to zero conversion fees. 2. Send and receive money on the same day SWIFT takes 3–5 days and hits you with unpredictable fees on every transfer. But over 90% of Airwallex transactions happen on the same day. Since Airwallex uses local rails to move your money, it also happens at near-zero cost. 3. Issue multi-currency cards instantly Airwallex helps you issue multi-currency cards to your employees across the entire world. And every transaction is automatically synced to your accounting system in real-time. 4. Integrate Airwallex in your product SaaS platforms and marketplaces can also use our APIs to offer these financial services to their customers. In fact, many companies are doing it already. But this is just a glimpse of what Airwallex can do. We’re building the all-in-one financial stack your company will ever need. If you're doing $50M+ in revenue, you could save up to $500k in fees. And that's money back into your business. Sign up for a demo here: airwallex.com/offer/airwalle…

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Majestic
Majestic@Majestic·
Eli Schwartz (@5le) encourages you to step into your customer’s shoes to understand their buying process, identifying where (and if) search fits within their natural journey. maj.to/4byY6BX
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Eli Schwartz
Eli Schwartz@5le·
AEO expertise is apparently something you can develop over a weekend. At least that's what LinkedIn would have you believe. AEO as a serious topic has existed for maybe 18 months. The underlying data is thin and the LLMs optimized for are still changing their behavior every few weeks. There are C-suite executives joining podcasts and webinars sharing their expert AEO strategies while their SEO team members who have been analyzing organic traffic for years just cringe. Nobody, including the people who work at the LLMs, can tell you with confidence what a repeatable, scalable AEO strategy looks like for an unknown brand in a competitive category. The honest answer to most AEO questions right now is not "it depends" as it is with SEO, it is "we don't know". That hasn't slowed anyone down. What makes AEO particularly easy to fake is that the feedback loops are slow and the causation is murky. If someone sells you a bad paid media strategy, you'll know in 30 days when the CAC numbers come in. When someone sells you a bad AEO strategy or a six-figure per year tool, you can run it for six months, see nothing move, and never be entirely sure whether the strategy failed or whether your brand just wasn't well-known enough for it to work yet. That ambiguity is a perfect cover for people who are figuring it out at the same time you are, except charging you for the privilege. The question worth asking any AEO tool or agency right now is simple: show me a brand I've never heard of that you helped get cited consistently in AI answers, and walk me through exactly what you did and how you measured it. If the answer involves a recognizable brand, a correlation study, or a lot of confident language about things that can't actually be measured yet, you have your answer. Real knowledge in a channel this new is rare, take everything with a grain of salt.
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Glenn Gabe
Glenn Gabe@glenngabe·
Great interview. I highly recommend watching it. Here is Liz about fighting AI slop... Yep, slop is not new and Google must fight it on the Search side -> "People have created slop for a long time before it was AI slop. AI allows them to create it faster but it's not a new problem. It's just the next-level scale of the problem. Google has a bunch of experience fighting spam. It's a cat and mouse game. You are never done." "Sometimes AI helps people build great content and sometimes it helps them create slop. It's important to separate if you used AI as a tool or to create slop? We have to fight in on the Search side. It's a time for creators and journalists to think about... are you creating great content that's really interesting to people or are you creating the same junk that 100,000 other people are too?"
Barry Schwartz@rustybrick

Google's Liz Reid on the progression of AI in Google Search - here are my notes on that interview by @alexeheath seroundtable.com/liz-reid-googl…

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Eli Schwartz
Eli Schwartz@5le·
SEO isn't the cheap alternative to paid media. It's just a different way to lose money slowly. A startup told me recently they wanted to start with SEO because paid is too expensive. I understood the intent, but they were wrong. The reason paid feels expensive is that the costs are immediate and visible. You put in a dollar, you see exactly what came out, and when the math doesn't work, you feel it instantly. That transparency is actually a feature. SEO costs a lot of money too, but it's more subtle. You pay a content team, an SEO agency, a technical consultant, tools, and tech teams to implement recommendations. You do this for 12 to 18 months before you have enough data to know if any of it is working. The feedback loop is just long enough that by the time you realize the strategy was wrong, you've already burned through a runway that could have funded something else. The deeper problem with choosing SEO as a reaction to paid costs is that it treats SEO as a fallback rather than a deliberate bet. I liken this to funding your 401k while you can't afford to consistently pay your rent. SEO is a great investment, but it is not an immediate one. If your reason for starting with SEO is because "paid is expensive, let's try SEO.," I would urge you to figure out paid first because your SEO bet will be even more expensive.
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Eli Schwartz
Eli Schwartz@5le·
@glenngabe I guess there was a reason Google did this years ago and dropped it
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Glenn Gabe
Glenn Gabe@glenngabe·
Wait, nobody is actually buying things in ChatGPT? SHOCKING :) Big advantage Google -> OpenAI is scaling back shopping directly inside ChatGPT via Instant Checkout by having checkouts instead take place in the specific apps that plug into ChatGPT "OpenAI staff had realized that while ChatGPT users were researching products to buy in the chatbot, they weren’t using the chatbot to actually help them make purchases, one person familiar with the project said." "The change means that instead of purchasing directly from a product listing, a shopper will either need to pay through a retailer’s app or be redirected to the retailer’s own site." “Instant Checkout is moving to Apps, where purchases can happen more seamlessly. We appreciate our partners for learning with us and look forward to sharing more as we continue building in this area,” the spokesperson said." theinformation.com/articles/opena…
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Glen Allsopp 👾
Glen Allsopp 👾@ViperChill·
Do Google's AI search competitors have a (growing) spam problem? By the metrics I have available, they're increasingly citing low-quality domains. Using Ahrefs Brand Radar, I analyzed the top 1,000 sites mentioned on each platform over the past three months. ChatGPT, Copilot, and Perplexity are referencing a growing number of sites that get little or no traffic from Google. Ranking well in Google doesn't automatically mean a website is valuable, but I've manually looked at hundreds that thrive in AI but struggle in search, and almost all are… questionable. Fake or no authors. Thousands of AI-created articles with no obvious theme. eCommerce stores with 100K+ random items, etc. I'm not here to judge, but you've probably seen the kind I mean. While this analysis definitely isn't perfect — don't quote it just yet — it almost looks like Google's major competitors are going backwards on the quality front. I expect we'll see improvements from all of them this year, so I'll keep tracking the numbers. I've added a few more notes at /zero.txt (link at the bottom of the graphic), but I'm always open to feedback and suggestions to improve this analysis going forward. 🤝 I just find it super interesting to watch them tackle a challenge Google has been working on for so long. P.S. It’s admittedly possible the zero traffic domains rank for *something* in Google, but currently nothing across the entire Ahrefs database.
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Metehan Yesilyurt
Metehan Yesilyurt@metehan777·
I can understand everything else, but I can't understand why people constantly make radical changes just for AEO/GEO, putting aside the entire SEO performance. Your traffic is tanking, and the traffic and CTR that ChatGPT sends are still low compared to Google. I'm not criticizing the investment. I'm a little sad that this area has been bouncing back and forth like a ping-pong ball between pSEO and Listicles for a while now. Create value.
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