Ryan Jones

Made a Chrome extension to bring semantic SEO to everybody for FREE!

Google just put out its first official article on optimizing for AI search (AEO/GEO)! TL;DR: ⭐️ SEO is still the foundation for AI search. ⭐️ Create non-commodity, "people-first" content. ⭐️ Ignore most "GEO/AEO hacks like chunking and llms.txt. developers.google.com/search/docs/fu…

26 Oklahoma republicans just voted against a bill raising the marriage age to 18 - citing religious beliefs. if your religion involves marrying a 16 year old - you should probably take a long look at your beliefs. news9.com/oklahoma-polit…

And yes I say things like quality and thin content which David will hate - but to Google those are just pretty names for things like KL Divergence, Shannon Entropy, W-Shingling, Jaccard Similarity, and MinHashing. (not to mention click data and machine learning) That's what they're really talking about when they say "thin" and "quality"

sadly the answer is "better content" but nobody wants to hear that. Google wants to de-index stuff that just re-words everything else and offers no new information compared to the existing indexed sites, etc. You can sometimes overcome this with more authority ( IMO better content helps get more authority. People are willing to link to good stuff) but you can also overcome it by working on information gain and entropy and semantic relevance too. The things google actually looks at. if you're just saying / re-wording the same shit as everybody else, you're in trouble.

Unpopular Hot take for the rest of 2026: The Great De-Indexing will separate Good SEOs from Bad

This seems like language, but stay to the end. It's one of the best AI explanations I've ever heard. facebook.com/share/v/18dVhe…

What happens when you post a real Monet and say it’s AI? The coolest art social experiment I’ve seen in a while. Thank you @SHL0MS

@EnzoFromSpace At least, if people understood tokenization we wouldn’t have to explain schema to them. They’d get it.

If you think explaining schema is hard, try and explain tokenization

To watch every NFL game this season, you'll need 10 different subscriptions at a cost of $1500. What are we even doing here?

Schema didn't move AI citations. llm.txt didn't either. Starting to feel like we're just inventing busywork to tell clients we're doing something about AI search.

This shit is going to give GEO a worse reputation than SEO. It’s spam. Periodt.

@iPullRank @SERP_recon @WTFSEO We can all it AARP. Accelerated AI Readable Pages.

@SERP_recon Shouldn't you be trolling from @wtfseo instead?

New post from yours truly. The Case for Cloaking for Large Language Models. ipullrank.com/cloaking-for-l… *Cue outrage.*

Good article from @lilyraynyc AI content works until it doesn't. lilyraynyc.substack.com/p/it-works-unt…

@RyanJones the misunderstanding started almost 6-7 years ago, "before AI," when publishers and niche sites abused it along with internal links using Wordpress plugins. now It's REPACKAGED and labeled as an AI ranking signal. I pulled a topical map from Reddit that verifies that

I never realized how much the overall SEO industry misunderstood schema until now. It was never a ranking factor. It just helped get the search features that Google added and took away. It was never used by LLMs - they get summaries of sites that they tokenize - stripping it all away in the process. I thought everybody knew this.

@jackiecchu I’m not gonna throw them under the bus cuz it’s many of the big name influencers.

@RyanJones I want to know....why...who...made the original schema = AEO/GEO wins assertion. WHO

@mattlambert Yeah, because they’re just parroting all of the GEO advice that people gave.

@RyanJones Llm's recommend using schema.. lol

Nice new article by @RyanJones 👏🏽

@JohnDoeTechBro yes, when you got a serp feature from it, it definitely increased CTR. But that's not what the industry has been telling people. all the GEOs have been saying it helps ranking in LLMS. it 100% does not and never did.

@RyanJones It was and it wasn’t if you know how schema affected your search presence. It may not be a direct factor affecting your rankings for a number of schema factors boost your ranking and traffic for sure.

If you haven't read this post of mine yet, you should.

@seosmarty they're not. but suddenly their voices are the ones showing up everywhere. is it because we all stopped blogging / social mediaing?

@RyanJones I think the actual SEO industry has been fine. It feels like those misunderstanding SEO haven't really been SEOs, ever

@chris_nectiv Been doing this in excel for decades.

SEOs, this is freaking AMAZING!! This Google Collab generates a completely custom CTR Curve. No code required - just upload your Search Console data: