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Designers are the most underrated hire in tech.
Not talking about someone who makes things pretty. talking about someone who holds the whole product in their head. the look, the feel, the strategy, what it needs to become 2 years from now.
When building was hard, engineers owned the status hierarchy. made sense. Building is no longer hard.
The variance in outcomes shifted almost entirely to judgment. What to build, how to sequence it, how to talk about it.
Designers have always trained for that judgment.
The rarest versions are the ones shipping products faster than most eng-heavy teams.
The variance in outcomes has almost entirely shifted to: what do we build, in what order, and why does it matter.
The story is clear from the beginning. You can't retrofit narrative onto a product. Designers know this better than anyone.
Before you say "designers have always been valuable"... Yes. But now they *might* be the most important person in the room.
Their value compounds like never before. Most founders/companies just haven't caught up yet.
Felix Lee@felixleezd
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