ADWEEK

Hot off the press: A new monthly issue of ADWEEK is here. ✨ Our March issue dives into the world inside the credit card wars for luxury customers. On a trip through 24/7 terminals and chef-driven lounges, it follows @shaymitch as the face of @CapitalOne's Venture X and unpacks the escalating arms race in premium perks. With fees rising and benefit lists growing, ADWEEK’s Robert Klara explores why younger, travel-hungry customers are driving demand and asks the big question: Can “luxury” remain worth the price? 💳 Read more — bit.ly/4snJqux Story: @UpperEastRob Art: Dave Cutler

TVNewser’s cable news report for the week of March 16, 2026 shows @MSNOWNews as the only network to grow in total viewers in primetime and total day, though it also saw demo declines likely tied to March Madness. adweek.it/4m8xlYo

ADWEEK House: Cannes Lions is returning to the Le Majestic this June 21–26! Join industry-leading marketers, advertising pros, and brand executives to reflect on the year’s best work—and set the direction for the work to come. Register today ➡️ adweek.it/47r2BvC

Scoop: @amazon is preparing to scale ads inside its Rufus-- its shopping assistant, per a leaked pitch deck. The documents detail how brands will be charged (CPC) and how performance will be measured as the product moves beyond beta. adweek.it/4sC112p

EXCLUSIVE | @amazon first introduced Sponsored Ads in its Rufus AI shopping assistant in 2024, but a leaked pitch deck, confirmed by Amazon, offers new details on measurement and pricing. adweek.it/4sC112p

Commerce and Sustainability Editor @klundster was on the ground at Shoptalk and is sharing her learnings based on conversations with dozens of retail media practitioners, adtech vendors, analysts, social platforms, and more👇 adweek.it/4bXsDb7

Exclusive: CourtAvenue acquires data tech consultancy GTX Solutions to expand its enterprise data capabilities amid rising demand from clients for AI-driven solutions. As AI adoption accelerates across adland, dealmaking is beginning to pick up. adweek.com/media/exclusiv…

.@MSNOWNews announced that @PeterAlexander is joining the news outlet as a Washington D.C.-based anchor, chief national reporter, and breaking news anchor. adweek.it/4s0Ub5m

EXCLUSIVE | CourtAvenue is acquiring data and marketing technology consultancy GTX Solutions, as the independent agency looks to deepen its enterprise data capabilities amid rising client demand for AI solutions. adweek.it/4lWlCfc

AI is compressing the marketing tech stack. According to @AppsFlyer, this means the real advantage now lies in signal quality, and the brands that control strong, reliable first-party signals will shape how AI performs. adweek.com/sponsored/what…

Many brands are rolling out campaigns tied to The Devil Wears Prada 2, but one stands out to Nataly Kelly, CMO at Zappi: @TRESemme being the “signature hair brand” of the film. adweek.it/3PuSBLB

Get more conversations like this April 14-16 in NYC 👇 adweek.it/4sK6qUT

Raise your hand if you've ever had a tough time delegating 🙋‍♀️ At last year's Social Media Week, Amelia Dimoldenberg candidly spoke about how delegating was one of the hardest things to learn, but it was necessary in order to grow.

ARMY, what'd you think of the documentary? Seeing the boys record this album was sooooo heartwarming. 🥹 Here's what Yoongi has to say at @Spotify's "SWIMSIDE" event on Monday about filming the 'SWIM' music video. @bts_bighit @BTS_twt

At its first NewFronts event, @UPROXX TV pitched itself as “creator television,” touting Comscore data that ranks it a top-10 CTV entertainment property with 160M+ monthly viewers and a majority watching on TV screens. adweek.it/4bJY7kY

Bob Schmetterer, former chairman and CEO of Euro RSCG (later @Havas Worldwide) and a founding partner of MVBCS, has died at 82. Read more about the legacy he leaves behind: adweek.it/48bFLrU

.@OpenAI is extending its ChatGPT ads pilot beyond April and preparing to expand internationally, starting with Canada, Australia, and New Zealand, as it continues testing sponsored messages, targeting, and measurement ahead of any broader rollout. adweek.it/4rTgOZl

This week’s standout ads mix the personal and political, from @Aerie's AI-free authenticity and @Yahoo Mail’s inbox anxiety spot to Springsteen’s legal-battle voiceover, plus @kfc's chicken devotion challenge. adweek.it/4sDmgkz

.@Meta came to @iab NewFronts touting AI-driven ads and creators as the new prime time, but the pitch landed amid legal and operational turmoil: juries in Los Angeles and New Mexico found the company liable in major cases, and Meta confirmed layoffs as it shifts resources to AI. adweek.it/3PxHEZS

Over the past few weeks, @X has cut more than 20 nontechnical roles, including global marketing chief Angela Zepeda, an ad industry veteran hired in 2024. adweek.it/4uSApf2

NEW: Angela Zepeda,@X's marketing chief, is out after less than two years as the company reshuffles its talent. She told @Adweek last spring that X planned to launch a brand campaign later in the year. It never materialized. More in my latest: adweek.com/media/angela-z…